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12 top retail review sites to fuel brand awareness & growth

BirdEye

Online reviews have the power to transform customer perceptions on a massive scale. When shoppers express their love for your brand online, they’re not just speaking to friends; they’re announcing to the world that you are the best in the business. We’ve all heard it before: word-of-mouth can make or break a business.

Retail 110
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£100 Ad Wins Online Love and Comparison to £7m Masterpiece

NetBase

‘Tis the season for ads that pull at our heartstrings and brands are going all out to win top billing as most talked about. And online offers a study in contrasts, with one £100 mom and pop shop ad winning significant online love and rating a comparison against a major brand’s Christmas ad that came with a £7m price tag!

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And the Customers Tweeted Happily Ever After

Storyminers

More importantly, how do you turn your brand into a story? Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. If your brand comes across as a David, you will be cheered in the marketplace. It’s remarkably sticky.

Retail 264
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Navigating an AI-Enabled Marketplace: What Brands Need To Know and Do

Strativity

Brands need a strategy that incorporates generative AI. The sudden availability of this technology has brought with it challenges and opportunities for brands of every size, and this impact cannot be ignored. Why does ChatGPT matter to brands? Consider the past 10 years you have spent cultivating your brand personality.

Brands 98
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Brands Pivoting from B2B to B2C

NetBase

Just as cell phones have doubled and adapted as business and personal tools, so have brands during the pandemic edition of working from home. Brands are people too, after all. Brands Are People Too. Now is the time to take notes on B2C marketing tactics, as brand consumers everywhere want a more personal experience.

B2C 98
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Discover 3 Surprising Tactics Customers Use to Evaluate Your Price

Beyond Philosophy

Understanding how customers evaluate pricing can help you correctly price your products or services. However, before we delve deeper into that, let’s first cover the three different consumer psychology theories about how customers evaluate pricing. Price image is the reputation for pricing a brand or retailer has.

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Brands Struggle to Stand Out with Appropriate COVID-19 Messaging

NetBase

During these times of uncertainty amid COVID-19, companies are tackling how to advertise without seeming desperate, uncaring, or superficial. Social media is flush with examples of poor marketing, as brands struggle to stand out with appropriate COVID-19 messaging. Brand/Consumer Disconnect. Brand/Consumer Disconnect.

Brands 56