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£100 Ad Wins Online Love and Comparison to £7m Masterpiece

NetBase

And online offers a study in contrasts, with one £100 mom and pop shop ad winning significant online love and rating a comparison against a major brand’s Christmas ad that came with a £7m price tag! Generational Advertising Campaign. This family advertising team has powerful, and consistent, branding at play.

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What Mixed Signals Do You Send Your Customers?

ShepHyken

It was one of the most powerful customer service and experience books at the time, and the content aligned perfectly with my idea of creating Moments of Magic for our customers. Anytime a customer comes into contact with a business, however remote, they have an opportunity to form an impression. . Or is it? .

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And the Customers Tweeted Happily Ever After

Storyminers

Your customers have taken over managing your brand, and they’re having a great time (and drawing a crowd) on YouTube. If your customers cast you as Goliath, it’s going to hurt. Only customers can tell your story with the emotional underpinnings that attract other customers. What you don’t want to be seen as is a Goliath.

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Discover 3 Surprising Tactics Customers Use to Evaluate Your Price

Beyond Philosophy

Understanding how customers evaluate pricing can help you correctly price your products or services. However, before we delve deeper into that, let’s first cover the three different consumer psychology theories about how customers evaluate pricing. Speaking of Pickles, do you want a business problem solved? Click here !

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Tesla Spends $0 on Advertising

The DiJulius Group

The world’s most valuable car company spends nothing, zero dollars, zilch on advertising. In comparison, GM spends over 3 billion, Ford spends over 2 billion, and Fiat, Toyota, and Honda all have over a 1 billion advertising budget. In fact, Elon Musk hates advertising. Read Full Article.

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Consumer Protection Laws and Your Business

CSM Magazine

Laws prohibiting deceptive advertising. Advertising that deceives or misleads consumers is unlawful even if your intent is not to be deceptive or misleading. For example, if your store advertises a product for sale, you must have a sufficient supply of the product in stock to meet anticipated demand.

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23 Service Improvement Tactics That Work (Number 4 Is My Favorite)

Steve DiGioia

It’s a tried and true method to improve your customer service. If that happens, you’re robbing your customer of an enhanced experience and one that you’re well prepared to offer. Every business has an obligation to reevaluate its procedures to enhance the customer experience. Customer Service Improvement Strategies.

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