Remove 2020 Remove Automotive Remove Innovation Remove Marketing
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How Cadillac drives customer centricity in the luxury market

Alida

Many people associate Cadillac with the yesteryears—back to the era of Marilyn Monroe and Elvis—but not with the innovation leaders of today. As a member of Cadillac’s global launch and lifecycle marketing team, I am obsessed about changing that perception. Luxury, the market that we’re in, is in flux. At least not yet.

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10 Innovative Ways Companies are Winning with AI Today

TechSee

In the first ten months of 2021, AI startups worldwide raised more than $50 billion across more than 2,000 deals — surpassing 2020 levels by 55%. Target Marketing and Advertising. Customer behavior can be tracked and analyzed to automate marketing tasks and better target ads and promotions. Prevent Disasters.

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Driving Innovation

C Space

Driving Innovation. Rita Felder, Director, Mercedes-Benz Brand and Marketing Strategy. Evolving our progressive brand Mercedes-EQ, a holistic brand that offers a comprehensive range of all-electric products and smart services, equipped with cutting-edge technologies, advanced design and sustainable innovations.

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How to unlock better automotive customer experiences

Thunderhead

In 1913, Henry Ford introduced the moving assembly line to a burgeoning automotive industry, revolutionizing global manufacturing forever. Incredibly, this single innovation compacted the vehicle assembly time from 12 hours to just 90 minutes , enabling labor costs (and crucially, vehicle price) to be radically reduced.

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Top 11 car dealership advertising ideas for growth in 2024

BirdEye

To compete in this complex market and capture audience attention, dealership brands must put their best foot forward. Car dealership advertising is a promotional strategy automotive dealerships use to boost brand awareness, generate leads, and increase car sales for their brands. The car dealership industry is a fast-paced game.

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Brand Move Roundup – July 2, 2020

C Space

The Brand Move Roundup – July 2, 2020. Tesla has overhauled Japanese rival Toyota to become the world’s most valuable automotive company. These new routes are a sign of JetBlue trying to gain market share in parts of the country it hasn’t traditionally operated in.

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2020 Five Steps to Building a Successful Social Analytics Program

NetBase

Wondering why most social marketing campaigns fail to meet brand expectations? A task that lots of time and offers very little (if any) context around consumer behaviors , which is the heart and soul of any brand’s marketing power. Foster innovation and ideation. It serves as the foundation of industry leaders’ online efforts.