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3 COVID-19 Marketing Campaigns That Don’t Suck With Customers

CSM Magazine

As COVID-19 swept through the globe brands and marketing agencies scrambled to adapt or clean sweep whole new campaigns as current ones became obsolete or tone deaf. . The video advert ends with KFC reassuring consumers that “we’ve missed you too” but says they will “take it from here” when it comes to producing their famed fried chicken.

Marketing 104
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NICE inContact Named a Leader in 2019 Gartner Magic Quadrant for Contact Center as a Service, North America

NICE inContact

Gartner’s 2019 Magic Quadrant for Contact Center as a Service, North America, report has just been released. And thanks to its rigorous analysis of vendors within the market, the report helps buyers ensure the right cloud technology partner is selected for their contact center needs.

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How Does Mobile Attribution Work?

DemandJump

For advertisers and marketers, this means mobile, in-app advertising is essential to create a fully functional marketing funnel. But how to measure marketing attribution through mobile is very different from a digital attribution model that works with a web browser. This doesn’t just protect the consumer, but also marketers.

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5 Retail Innovation Trends That Reshaped 2019

Oracle

Today, the customer experience isn’t bound to any one physical or digital space, as 73% of consumers use multiple channels to shop , according to a Harvard Business Review study of 46,000 shoppers. Retail innovations are changing how consumers connect with brands. Revolutionizing the drive-thru experience.

Retail 74
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A Comprehensive Guide to Live Chat Software

Comm100

Thanks to the development of technology, consumers expect fast, accessible, and accurate support all day, every day. To match customer expectations, organizations must adopt a digital-first approach to customer experience (CX) and put the most popular customer service channel at the core – live chat. 31% of U.S.

Software 180
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What To Expect From Omnichannel Ecommerce in 2022

Magellan Solutions

The acceleration in consumer behavior change in 2020 has made an omnichannel strategy more important than ever. Consumers will always want better prices, selection, and convenience. Consumers have been engaging in transactional activities for thousands of years. Sales channels. Advertising channels.

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Improve Your Customer Service With These 5 Steps

GetFeedback

As it becomes harder for consumers to differentiate between companies based on product alone, most are now relying on the quality of customer experiences a company can provide to make their choice. . And in 2019, 81% of companies expect to be competing mostly or completely on the basis of CX. .