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3 COVID-19 Marketing Campaigns That Don’t Suck With Customers

CSM Magazine

As COVID-19 swept through the globe brands and marketing agencies scrambled to adapt or clean sweep whole new campaigns as current ones became obsolete or tone deaf. . Some brands won and some lost in the mix. Emily Crisps. The gentle self-deprecating humour was far more endearing than the usual “we’re all in this together” rhetoric.

Marketing 104
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NICE inContact Named a Leader in 2019 Gartner Magic Quadrant for Contact Center as a Service, North America

NICE inContact

Gartner’s 2019 Magic Quadrant for Contact Center as a Service, North America, report has just been released. And thanks to its rigorous analysis of vendors within the market, the report helps buyers ensure the right cloud technology partner is selected for their contact center needs.

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NICE inContact a first-time Visionary in 2019 Gartner Magic Quadrant for Contact Center as a Service, Western Europe

NICE inContact

This year, NICE inContact has been recognised as a Visionary, with the furthest overall placement for Completeness of Vision in 2019. The post NICE inContact a first-time Visionary in 2019 Gartner Magic Quadrant for Contact Center as a Service, Western Europe appeared first on NICE inContact Blog.

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5 Retail Innovation Trends That Reshaped 2019

Oracle

Today, the customer experience isn’t bound to any one physical or digital space, as 73% of consumers use multiple channels to shop , according to a Harvard Business Review study of 46,000 shoppers. Revolutionizing the drive-thru experience. Fast-food restaurants may get even faster thanks to retail innovation in customer service tech.

Retail 74
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Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets]

Thematic

Calculating the ROI of CX: The Complete Guide 2019 Chapter 1: Introduction – ROI or Die! When it comes to seeing improvements in CX, it can take months or even years to obtain the results, and it’s a multi-step process : Step 1. You could also calculate the new CAC here, as the average across these two channels.

ROI 123
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3 COVID-19 Marketing Campaigns That Were Perceived as Positive

CSM Magazine

As COVID-19 swept through the globe brands and marketing agencies scrambled to adapt or clean sweep whole new campaigns as current ones became obsolete. . Some brands won and some lost in the mix. Emily Crisps. They chose to take the change in circumstance on the chin metaphorically and play into the predicament they were faced with.

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Driving Engagement with Contextual Marketing

Optimove

Webinar: Driving Engagement with Contextual Marketing. Learn how to do Contextual Marketing right! CRM Marketing Manager, Adore Me. Director of Digital Marketing & CRM, Paul Stuart. Working with Optimove has really changed our mentality, our culture, our approach to CRM and customer marketing. Jessica Granata.