QuestionPro Audience

FEBRUARY 15, 2018

As an industry leader in market research, people look to us for thought-provoking content. 2 – 2018 Edelman Trust Barometer. As market research and data addicts, we’re always curious to learn how trending topics influence consumers. By: Marketing Profs, Laura Forer. 1 – The Cultural Borders of Songs.

Infographics 170

Infographics Ecommerce Government Social Media 170

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Of course, the idea of reputation marketing is nothing new. Of course, the idea of reputation marketing is nothing new.

Brands 104

Brands Marketing Social Media Sports 104

QuestionPro Audience

DECEMBER 15, 2017

There’s been a major disruption in consumer marketing in recent years. Celebrity endorsements have been around as early as the 1920s, and have gained new traction in the age of social media. With social media, celebrities are able to interact with, and influence, their fan base directly.

Consumers 207

Consumers Social Media Advertising Study 207

NetBase

NOVEMBER 25, 2019

It’s full of consumer insight that will drive sales this holiday season – and well into 2020. Billion of sales in 2018 being made online, showing an increase of 35.4% And this brand’s mega-love relates back to a product that was initially launched in November of 2018! CPG Gold Rush. It’s super informative.

Social Media 52

Social Media Report Consumers Industry 52

Kayako

JANUARY 17, 2018

Metrics like leads, revenue, and sales put a large emphasis on customer acquisition. Customer-centric sales strategy. Sales is often the first one-on-one touchpoint customers experience with your business. They’re likely to come in contact with sales long before they need your support team. NPS measures customer loyalty.

Customer Experience 448

Customer Experience Net Promoter Score NPS Touchpoint 448

NetBase

NOVEMBER 25, 2019

It’s full of consumer insight that will drive sales this holiday season – and well into 2020. Billion of sales in 2018 being made online, showing an increase of 35.4% And this brand’s mega-love relates back to a product that was initially launched in November of 2018! CPG Gold Rush. It’s super informative.

Social Media 52

Social Media Report Consumers Industry 52

Ecrion

JANUARY 16, 2020

In 2018, 281 billion emails were sent and received each day around the world. EDM marketing is one of the best ways to reach potential customers. Although many of your potential clients will be on social media, they won’t all be. What is EDM Marketing? EDM Marketing vs Email Marketing.

Marketing 81

Marketing Social Media Advertising Case Study 81

NetBase

NOVEMBER 5, 2018

International marketing campaigns offer exceptional reach for any brand, but there are unique considerations to keep top-of-mind, beyond what one would typically pay attention to, when focused domestically. Social media listening makes the effort much more manageable, but only when you know what to look for – and how.

Social Media 56

Social Media Apparel Culture Exercises 56

C3Centricity

OCTOBER 8, 2017

But are we performing smart marketing too? When I have the chance to look at what most organisations are doing, I see that they are still living in the past of traditional media and have hardly dipped their toes into new media. Or they are using social media but still treating it as if it is traditional media!

Marketing 120

Marketing Social Media Loyalty Brands 120

GetFeedback

NOVEMBER 7, 2019

Constant online interaction and social media engagement has piqued our need for visual stimulation and trained us to assimilate more imagery than ever before. A 2018 study by Marketing Dive showed that 75% of Gen Z shoppers (those between the ages of 18 and 25) turn to eCommerce to make most purchases.

Ecommerce 249

Ecommerce Social Media Competitive Advantage Study 249

GetFeedback

JANUARY 3, 2019

After all, what a customer says directly to you may be different than what they say on a social media platform. You might also decide to update your service team once per week, but update your product, sales, and marketing teams at a different cadence. We send emails once per month to sales, marketing, and support teams.

Voice of Customer 239

Voice of Customer Data Customer Service Net Promoter Score 239

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

Trends 111

Trends Marketing Social Media Advertising 111

AWS Machine Learning

SEPTEMBER 19, 2023

Multi-modal data is a valuable component of the financial industry, encompassing market, economic, customer, news and social media, and risk data. Multi-modal agents, in conjunction with generative AI, are finding a wide spread application in financial markets. with “Amazon reported total net sales of $514.0

Financial 105

Financial Multi-Channel Marketing Analysis 105

Oracle

NOVEMBER 8, 2019

According to Content Marketing Institute’s (CMI) 2018 Benchmarks, Budgets, and Trends—North America report , 31% of respondents rated their organization as doing a fair or poor job of aligning metrics with content goals. Goal #1: Site structure and performance. Goal #5: Team performance.

Brands 104

Brands Marketing Metrics B2C 104

Comm100

AUGUST 23, 2018

It’s 2018, and customer expectations are changing faster than ever. This blog post is not about the top customer service trends to watch out for in 2018. The following best practices set contemporary leaders in innovation apart from the pack and represent what exceptional customer service looks like in 2018.

Exceptional Customer Service 100

Exceptional Customer Service Customer Service Chatbots Hotels 100

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Olenski argues that brands should not think of reputation management, but instead, reputation marketing.

Brands 82

Brands Marketing Social Media Sports 82

Comm100

SEPTEMBER 13, 2021

This means that customers now often research products and services on their own, avoiding traditional sales and marketing funnels in the process. To acquire new customers and retain existing ones, companies need to adopt digital channels that customers now expect, particularly live chat and social media.

Customer Service 224

Customer Service Omni-Channel Social Media Connections 224

Lithium

AUGUST 8, 2018

Social Marketing Champion. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. Recognizes a brand that is just awesome on social media.

B2C 40

B2C Social Media B2B Brands 40

Lithium

AUGUST 8, 2018

Social Marketing Champion. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. Recognizes a brand that is just awesome on social media.

B2C 40

B2C Social Media B2B Brands 40

Lithium

AUGUST 8, 2018

Social Marketing Champion. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. Recognizes a brand that is just awesome on social media.

B2C 40

B2C Social Media B2B Brands 40

Ann Michaels and Associates

DECEMBER 27, 2018

The impact of online reviews on sales. • 92% of B2B buyers are more likely to purchase after reading a trusted review (G2 Crowd and Heinz Marketing, 2017). Reviews produce an 18% uplift in sales (Revoo, as shared by Econsultancy). Reviews produce an 18% uplift in sales (Revoo, as shared by Econsultancy).

B2B 73

B2B Hotels Consumers Brands 73

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

Trends 64

Trends Marketing Social Media Analytics 64

Grade.us

MAY 29, 2018

It's not really all that common to see reviews used proactively, which is why social media sharing is so important. Drive traffic, leads and sales. Which social media sites allow you to share your customer reviews? Embed reviews on landing, sales and promo pages. Avoid any hard sell or sleazy sales tactics.

Social Media 38

Social Media How To Groups Video 38

Lithium

SEPTEMBER 20, 2018

It’s time to party and celebrate our 2018 Lithy finalists! Our 2018 Lithy finalists are: Digital All-Star. Social Marketing Champion. Recognizes a brand that is just awesome on social media. Recognizes a brand with the most impactful topline business results across social and digital platforms.

Social Media 40

Social Media B2C B2B Metrics 40

Lithium

SEPTEMBER 20, 2018

It’s time to party and celebrate our 2018 Lithy finalists! Our 2018 Lithy finalists are: Digital All-Star. Social Marketing Champion. Recognizes a brand that is just awesome on social media. Recognizes a brand with the most impactful topline business results across social and digital platforms.

Social Media 40

Social Media B2C B2B Metrics 40

Lithium

SEPTEMBER 20, 2018

It’s time to party and celebrate our 2018 Lithy finalists! Our 2018 Lithy finalists are: Digital All-Star. Social Marketing Champion. Recognizes a brand that is just awesome on social media. Recognizes a brand with the most impactful topline business results across social and digital platforms.

Social Media 40

Social Media B2C B2B Metrics 40

Lithium

SEPTEMBER 20, 2018

It’s time to party and celebrate our 2018 Lithy finalists! Our 2018 Lithy finalists are: Digital All-Star. Social Marketing Champion. Recognizes a brand that is just awesome on social media. Recognizes a brand with the most impactful topline business results across social and digital platforms.

Social Media 40

Social Media B2C B2B Metrics 40

NetBase

JUNE 4, 2020

In this channel exploration, we’ll share consumer and market intelligence around: Pinterest’s latest ecommerce offering and why other social sites -and ecommerce contenders, need to worry. Social media truly becoming a one stop shop for consumers. 55% of online shoppers made a purchase via social media.

Social Media 70

Social Media Ecommerce Retail Consumers 70

Oracle

JANUARY 11, 2018

As we move into 2018, every SMB should ask these four questions: Are we on the right road to success? What worked to engage your customers in 2017, or earlier, may not bring you success in 2018. Thanks to the internet, social media, and virtual assistants in our pockets and on our wrists, we now live in a customer-centric world.

eBook 53

eBook Social Media Customer Centricity Customer Expectations 53

LiveChat

FEBRUARY 13, 2018

Bot creation is considered to take a center stage by the year 2021 and these changes will start picking up in 2018 henceforth. In today’s world, many people are talking to each other via text messages such as customer care, Facebook messenger and generally on social media. Crypto-tokens and blockchains for messengers.

Chatbots 50

Chatbots Trends Technology Social Media 50

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. You can see the full list of winners here.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Avaya

JANUARY 16, 2018

40% of executives recently polled by Avaya rate their company’s customer experience as “poor” or “average,” and 93% say they’ll be focusing on improving customer experience in 2018. Think smaller in 2018…specifically, mobile apps. In 2018, major players will be defined by their understanding of this delicate balance.

Customer Journeys 72

Customer Journeys Contact Center Consumers Financial 72

BirdEye

JULY 3, 2023

According to a marketing industry report released in 2022, the affiliate marketing industry grew by 47% between 2018 and the end of 2021. This industry is slated to continue to grow, with recent projections predicting that the affiliate marketing industry is likely to grow from $13 billion in 2022 to $15.7

Sales 98

Sales Marketing Social Media Video 98

ReviewTrackers

FEBRUARY 5, 2018

Whether it’s in the form of a consumer-written blog post, a 5-star review, a YouTube video, an Instagram photo or story, or a social media comment, UGC can add great value to your marketing efforts and initiatives — and deliver results that aren’t always achievable using traditional brand-centric strategies and inauthentic advertising.

Examples 56

Examples Marketing Social Media Fashion 56

transcosmos Information Systems

MARCH 20, 2018

Here are the top five trends for customer care service that will take your business to greater heights in 2018 and beyond: 1. This provides end-to-end digital data and AI-related services for clients and customers ranging from advertising to marketing and customer support. Artificial Intelligence Solutions. On-demand Workforce.

Trends 76

Trends Customer Service Self Service e-support 76

ProProfs Chat

FEBRUARY 13, 2020

But trust me, factors like: Product quality, Awesome support, Marketing reach, Efforts to engage customers, . Social Media & Customer Loyalty. Customer Loyalty Program Improving Sales. Members are your brand marketers. Social Media & Customer Loyalty. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

Lithium

JUNE 11, 2019

Social Media Management Strategy Certification. Summary: A discussion on building brand advocates using social media, through response and engagement. Audience: Intermediate/Advanced/Expert Social Media Teams. Learn how to best engage with customers on the social web. Managing company participation.

Social Media 40

Social Media Case Study ROI Course 40