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How Mobile Apps are Changing Travel in 2018

QuestionPro Audience

Experts are predicting 2018 to be the year mobile technology officially takes over travel. A good mobile app adds to the customer experience, and creates brand loyalty. Airlines are looking to extend the customer experience in 2018. And it looks like in 2018, consumers will be getting what they want—mobile.

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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

What are, in your opinion, the top challenges in customer experience that companies should be aware of in 2018? Companies do marketing, sales and CRM – the customer does the experience! Every each of them answered the following questions: How do you see the future of customer experience? How to overcome those challenges?

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Tom Peace Appointed MD of The Loyalty People

CSM Magazine

The Loyalty People has today announced the appointment of loyalty innovator Tom Peace as the company’s new Managing Director. Tom is one of the loyalty industry’s most respected experts, with over 15 years’ experience in analytics and customer engagement roles at the likes of IRI, Aimia, Reward Insight and Collinson.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019.

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How to Measure Net Promoter Score (NPS) With Salesforce

GetFeedback

billion in total revenue in fiscal 2018. But most modern CRMs, including Salesforce, lack one large piece: customer surveys. CRM integration is especially critical for Net Promoter Score (NPS). The NPS survey measures long-term customer satisfaction and customer loyalty—two fundamentals for modern organizations.

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Presenting: A Treasure Chest of CRM Knowledge

Optimove

Can CRM be a strategic advantage? What are some gaming CRM strategies that work? How to build a smarter CRM strategy? What are some right CRM strategies and models when talking about subscription vs. transactional? What drives loyalty, and how much effect do we have on it? How to calculate CRM Contribution?

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Optimove Connect 2018: The Recap

Optimove

2018 brought twice as many pink-hued lightbulbs, shining a light on 500 attendees, 12 workshop leaders, and 15 speakers sharing, absorbing, and discussing the current and future state of CRM. And as we begin wrapping up 2018, we reflect on our 4 th Optimove Connect, hoping we accomplished just that.