Remove 2018 Remove CRM Remove Loyalty Remove ROI
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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019.

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Why Technology Won’t Help You Understand Your Customers

C3Centricity

If so, then just follow the steps I detail below and you will soon be doubling, quadrupling, if not getting 10x the ROI from your data. Fast, Personal Service Is Directly Linked to Customer Loyalty. According to @SalesForce research, fast, personal service is directly linked to customer loyalty. Is this your case? In Conclusion.

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Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Rewards value rose 15% in Q3 2018 alone[vi]. Card attrition rates rose to 15% in 2018 from 10.5% Actually, they do. in 2017[vii].

Banking 40
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When Optimove Becomes Your Brand’s Happiness Lab

Optimove

In 2018 she began teaching a class called Psychology and the Good Life, which quickly became one of Yale’s most popular courses; nearly a quarter of the undergraduate student body enrolled in the first year it was offered. The foundation of Paper Source’s CRM work is customer lifecycle marketing. ” said Darby.

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Smart Marketing for Smart Customers (What Marketers Need to Know Today)

C3Centricity

A survey conducted by KPMG and industry network The Consumer Goods Forum in April this year, found that nearly four out of every 10 consumer products executives think brand loyalty will see a decline among consumers over the next two years. CRM #customer Click To Tweet. That’s why loyalty is at an all-time low.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59
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6 Ways to Take the Lead in Customer Self-Service

Tricia Morris

According to Gartner Research VP and Distinguished Analyst Michael Maoz in his research note Knowledge Management Will Transform CRM Customer Service , “by 2018, the rapid creation and retrieval of relevant content (KM) will be a key attribute of leading enterprises.” and how to measure ROI. . and how to measure ROI.