ShepHyken

MAY 7, 2018

My Comment: There are many ways for customers to communicate with the companies and brands they do business with. The author uses Overstock.com as the case study, and get this. Return policies are very specific to your brand and what you’re looking to accomplish — there is no one-size-fits-all strategy.

Customer Service 79

Customer Service Policies Retail Case Study 79

Oracle

MARCH 20, 2018

While some traditions have remained the same for the 118-year-old brand, like the bulldog hood ornament, other aspects of the business have changed considerably. Over the past decade and a half, Mack has grown exponentially along its digital marketing journey, making strides to get closer to the customer.

Marketing 60

Marketing Social Media Case Study ROI 60

Qualtrics

FEBRUARY 13, 2019

Marketing is constantly changing and attending conferences is one of the best ways to stay up-to-date with the industry. From content marketing to brand management to SEO, there are numerous marketing topics you can learn about. Below are 10 brand and marketing conferences that you should check out for 2019.

Conference 20

Conference Brands Marketing Case Study 20

Eptica

JUNE 6, 2018

Date: Wednesday, June 6, 2018 Author: Steve Nattress How can brands match customer expectations around knowledge? Published on: June 06, 2018. 90% of French consumers and 91% of those in the UK say that they feel less loyal to brands who do not reply to their questions. It highlighted four key findings: 1.

Customer Expectations 51

Customer Expectations Brands Knowledge Base Social Media 51

Lithium

JUNE 11, 2019

Building on the foundation laid with Community Manager Certification Level I, this new course includes more data points, deeper case study examples, new reusable assets, and more opportunities to collaborate with fellow attendees. Summary: A discussion on building brand advocates using social media, through response and engagement.

Social Media 40

Social Media Case Study ROI Course 40

Lithium

JUNE 11, 2019

Building on the foundation laid with Community Manager Certification Level I, this new course includes more data points, deeper case study examples, new reusable assets, and more opportunities to collaborate with fellow attendees. Summary: A discussion on building brand advocates using social media, through response and engagement.

Social Media 40

Social Media Case Study ROI Course 40

Lithium

JUNE 11, 2019

Building on the foundation laid with Community Manager Certification Level I, this new course includes more data points, deeper case study examples, new reusable assets, and more opportunities to collaborate with fellow attendees. Summary: A discussion on building brand advocates using social media, through response and engagement.

Social Media 40

Social Media Case Study ROI Course 40

ReviewTrackers

JULY 23, 2018

7 Social Media Marketing Strategies to Drive Results . Do you want to increase brand awareness, drive higher customer engagement, generate leads, or reduce marketing costs? Do you want to increase brand awareness, drive higher customer engagement, generate leads, or reduce marketing costs? Identify your goals.

Social Media 63

Social Media Strategy Marketing Multi-Channel 63

NetBase

JANUARY 22, 2019

Although it offers incredibly cool insight in its own right, predictive marketing analytics have changed the social listening game. Social listening powered by predictive marketing is the bees knees. Great for brand health and crisis management – and anything requiring immediate notification when a specific type of post occurs.

Analytics 56

Analytics Marketing Analysis Exceptional Customer Service 56

Lithium

DECEMBER 28, 2020

At the Fairmont Austin Hotel, we’ll be joined by the industry’s most innovative minds including Bumble’s Chief Brand Officer Alex Williamson and #1 Bestselling Author of Digital Leader , Erik Qualman. Each training session will be led by the Khoros product enablement team and centered on our three solutions: Care, Marketing, and Community.

Engagement 52

Engagement Case Study Social Media Hotels 52

Lithium

JULY 13, 2022

These three trends displayed the importance of centralizing a brand's customer engagement hub. Without the ability to form deeper customer relationships from interactions across the digital space, your brand could fall short of its future customer experience goals. Read about top brands in our Kudos submissions ].

Conference 52

Conference Self Service Social Media Contact Center 52

Qualtrics

JANUARY 16, 2019

The market research industry is evolving. In order for market research professionals to stay relevant and deliver world-class insights, they must keep up with the latest trends. Market research conferences are a great way to gain insights, strategize new ideas, and network with other professionals in your industry.

Conference 28

Conference Marketing Case Study Analytics 28

Beyond Philosophy

DECEMBER 25, 2017

So, celebrate your successes for 2017 but prepare for new challenges in 2018. To hear how fast or slow music affects our behavior from Dr. Ronald Milliman, retired professor of Marketing at Western Kentucky University, please click here. Case Study: Enhance Your CX With This Technology. Find out what we think here.

Net Promoter Score 119

Net Promoter Score NPS Advertising e-support 119

ijgolding

MAY 21, 2018

Many businesses could rely almost entirely on their brand name – believing that they had embedded themselves in the hearts of consumers, they could sit back and watch the money pouring in. Others believed that they were the only ones able to manufacture certain products or provide certain services – it was a case of ‘how many do you want?’

Retail 186

Retail Leadership Case Study Financial 186

Answer Dash

OCTOBER 15, 2018

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.

B2B 76

B2B Marketing Customer Experience Touchpoint 76

delighted

AUGUST 9, 2019

Testimonials have been used in marketing campaigns for decades. Rather than only using celebrities to create these testimonials, companies have learned that real faces and real people can also create a strong sense of trust with newcomers to their brand. What are some examples of testimonial marketing?

Marketing 50

Marketing Social Media Net Promoter Score Effort Score 50

Grade.us

DECEMBER 27, 2018

There's this spectrum of beliefs about video marketing. But there's also no doubt in my mind adding video to any marketing campaign makes it better and stronger. I don't know where you are, but as long as you aren't all the way over on that "ugh" side of the spectrum, I imagine video marketing is somewhere on your radar.

Video 20

Video Resources Tools Marketing 20

Clarivate

MARCH 30, 2023

The team now sends a branded, targeted email newsletter, Funding Friday , every week. More than 60% of newsletter recipients open the emails and the team has even received kudos from faculty, “In case no one says it often enough, thank you for the regular funding emails.” Send out newsletters consistently, at a regular cadence.

Connections 52

Connections Social Media Case Study Communication 52

Experience Investigators by 360Connext

AUGUST 27, 2019

In 2018, employee turnover was reported as high as 81% for part-timer retail hourly workers. It’s one thing to say “darn, the stock market went down today.” The word digital becomes the campaign theme, instead of customers. They have reported a desire for “career pathing” (who knew that was a verb??)

Employee Experience 146

Employee Experience Customer Experience Culture Retail 146

ProProfs Chat

JUNE 21, 2019

eMarketer states In a November 2018 – Retail TouchPoints survey, retailers’ spending on acquisition and retention weren’t radically different on the surface. According to the Growth Marketing Conference, customer retention “[…] refers to efforts by a business to keep customers from defecting.”

Customer Retention 63

Customer Retention Strategy How To Case Study 63

Lithium

AUGUST 28, 2019

At the Fairmont Austin Hotel, we’ll be joined by the industry’s most innovative minds including Bumble’s Chief Brand Officer Alex Williamson and #1 Bestselling Author of Digital Leader , Erik Qualman. Each training session will be led by the Khoros product enablement team and centered on our three solutions: Care, Marketing, and Community.

Engagement 40

Engagement Case Study Social Media Hotels 40

Lithium

AUGUST 28, 2019

At the Fairmont Austin Hotel, we’ll be joined by the industry’s most innovative minds including Bumble’s Chief Brand Officer Alex Williamson and #1 Bestselling Author of Digital Leader , Erik Qualman. Each training session will be led by the Khoros product enablement team and centered on our three solutions: Care, Marketing, and Community.

Engagement 40

Engagement Case Study Social Media Hotels 40

Lithium

JULY 10, 2019

At the Fairmont Austin Hotel, we’ll be joined by the industry’s most innovative minds including Bumble’s Chief Brand Officer Alex Williamson and #1 Bestselling Author of Digital Leader , Erik Qualman. Each training session will be led by the Khoros product enablement team and centered on our three solutions: Care, Marketing, and Community.

Engagement 40

Engagement Case Study Social Media Hotels 40

NetBase

OCTOBER 17, 2018

Status is everything for luxury brands. Without it, you’re just another handbag/apparel/jewelry company fighting for your spot in a crowded market. What makes a luxury brand in the eyes of consumers? In the luxury category , this leads to brand erosion, and a threat to luxury status. Luxury isn’t an ambivalent category.

Analytics 52

Analytics Apparel Case Study Social Media 52

Grade.us

NOVEMBER 24, 2020

You can use numerous marketing channels to attract customers to your local business or that of a client. As a business owner, or an agency supporting customer acquisition efforts for a local business, your goal is to identify and utilize the most effective marketing channel. What is proximity marketing? Table of Contents.

Marketing 26

Marketing Social Media Consumers Examples 26

ClearAction

OCTOBER 16, 2019

Do we believe “the purpose of Marketing is to maximize revenue leads for Sales” as 70% of CEOs now expect? Marketing’s preoccupation with the first stages of the customer journey means weak attention to post-purchase stages. The best-loved brands are cracking the code. 1st Key to Retention-Rich Marketing: Context.

ROI 59

ROI Customer Experience Customer Centricity Net Promoter Score 59

Feedbackly

AUGUST 29, 2018

It’s also now easier than ever to start your own online store, sell your own products or become a distributor for different markets. This means that now more than ever it is important to carve out your own space in the market and really work hard to define your competitive advantage. And they do these 3 things very, very well.

Customer Journeys 76

Customer Journeys Ecommerce Competitive Advantage Fashion 76

CX University

JULY 24, 2018

For this reason, strong EVPs are significant differentiators in every market my team has analyzed. The case study I would like to bring to your attention, Mayo Clinic, has sustained a Top 100 Best Place to Work ranking for its 63,000 employees over 14 consecutive years (Fortune, 2017). Accessed on July 9, 2018.

Employee Engagement 63

Employee Engagement Culture Case Study Exercises 63

Magellan Solutions

JULY 11, 2022

Crashing stock markets . Some iconic brands like IBM, Apple, and Cisco were impacted, but many startup tech companies closed down. To further emphasize the benefits of outsourcing, let’s dive right into case studies of how outsourcing services can help organizations amid a recession: Google. Declining measures of income.

Strategy 40

Strategy Financial Competitive Advantage Resources 40

Qualtrics

FEBRUARY 6, 2019

You can also connect with vendors that can make capturing data easier for you, like Qualtrics, who will be at some of these events showcasing our market research software. Leading brands will share the experience management programs they’ve built to delight customers and employees. Ashmeed Ali- Head of Market Research, Buzzfeed.

Conference 33

Conference Management Innovation Roadmap 33

West Monroe

OCTOBER 11, 2022

A former Harvard professor, author, current partner at Manifold Group, and speaker focused on creating new economic value in service markets through the application of artificial intelligence and digital capabilities. Data’s Role in Becoming a Digital Business: A Case Study. August 2018. John Sviokla. April 2022.

Social Media 40

Social Media Competitive Advantage Case Study Study 40

Thematic

MARCH 27, 2019

Furthermore, a study by the CMO Council reveals that customer churn leads to a 59.9% And raises your marketing and re-acquisition costs by 36.3%. Because they leak out of your sales funnel to other businesses as the market today is highly competitive with many offers. revenue loss, a 39.6% profitability reduction. Wondering how?

Feedback 54

Feedback Study Poor Customer Service Case Study 54

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. For airlines and hotel groups, frequent customers are business travelers, so their partner mixes are heavily biased toward fellow travel brands. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

ProProfs Chat

JULY 13, 2018

If downloading a white paper would enter them into the evaluation phase, stop showing them ads with the aim to increase awareness or top-of-the-funnel marketing materials such as general blog post or checklist. Instead send them more case studies, samples, or demo videos which are more desirable for the evaluation phase.

Advertising 63

Advertising Customer Retention Customers Customer Journeys 63

TechSee

JANUARY 25, 2023

His teams completed millions of in-home appointments each year for DISH TV, installing smart home, home theater, and home appliance products for many national brands. link] Rick Shimko, Service & Field Service Apps Marketing Leader Rick is the Senior Product Marketing Manager for Oracle Field Service.

Management 41

Management Automotive Leadership Effort Score 41

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking. The highest-ranking answer? ‘No

Customer Experience 53

Customer Experience Video Sales ROI 53