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Everything you need to know about the consumer of 2017

Vonage

To help arm you with the information needed to thrive in this competitive environment, here are 10 stats that tell you everything you need to know about today’s consumer. Half of consumers move on after poor customer service. If consumers are not happy with the service you provide, they usually don’t think twice about switching.

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2017 Temkin Emotion Ratings, U.S. & UK

Experience Matters

In this post, I examine the 2017 Temkin Emotion Ratings for the U.S. In January 2017, we surveyed 10,000 U.S. consumers and 5,000 UK consumers about their experiences with companies. We used that feedback to calculate the Temkin Effort Ratings for 329 companies in the U.S. As Read More.

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2017 Temkin Forgiveness Ratings: Advantage Rent-A-Car and ACE Rent A Car on Top

Experience Matters

We just published the 2017 Temkin Forgiveness Ratings. It uses feedback from 10,000 U.S. consumers to rate how likely consumers are to forgive 329 organizations across 20 industries (see full list of companies (.pdf)) pdf)) after they make a mistake. You can see all of the company data on the Temkin Ratings website.

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5 ways customer feedback can improve your content marketing strategy

Alida

In this blog post, we look at five ways to use customer feedback to inform cohesive, strategic and integrated content marketing strategies. By gathering customer feedback over time it becomes easier to separate your readers from your non-readers, and find similarities and differences between the two. Final thoughts.

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Reinvigorating A 110-Year-Old Brand Through Customer Feedback

Blake Morgan

That was the question Harry Overly, President and CEO of Sun-Maid, faced when he took over the company in 2017. But it didn’t have a coordinated consumer marketing strategy and had missed an entire generation of consumers. Overly relied on data and customer feedback to bring the brand to the present.

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New Year, New Resolutions: Four Brand Strategies that Will Increase Customer Satisfaction in 2017

Calabrio

From creating improved customer experiences to a renewed focus on employees, we see 2017 as the year that brands look for ways to foster both employee and customer engagement. While customer engagement keeps its place as a top priority, in 2017, companies will broaden their focus to include employee engagement, particularly for Millennials.

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10 massive business trends that will shape 2017 and beyond

Alida

We’ve collected 10 of the most insightful predictions that we believe will define not just 2017, but also the years ahead. Consumers have less faith in brands than ever before. Forrester Research is predicting more espionage, ransomware and privacy breaches in 2017. Global uncertainty. Trust as a business currency.

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