Remove 2017 Remove Consumers Remove Customer Insights Remove Feedback
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5 ways customer feedback can improve your content marketing strategy

Alida

In this blog post, we look at five ways to use customer feedback to inform cohesive, strategic and integrated content marketing strategies. By gathering customer feedback over time it becomes easier to separate your readers from your non-readers, and find similarities and differences between the two. Final thoughts.

Feedback 213
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Why the retail apocalypse is really a renaissance, and what your company can do about it

Alida

between 2017 and 2022. Meanwhile, IHL Group recorded a net increase of 4,000 new store openings in 2017—a far cry from a collapse. Finally, consumers are feeling pretty good about the economy with 59.5% confident or very confident as of January 2018, according to the Consumer Mood Index.

Retail 243
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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

By 2019, according to Gartner’s CXM Survey , only 11% of companies lacked a CXO and 10% a CCO – a 24% increase compared to 2017. This data reflects a growing recognition of the importance of CX leadership in driving business success and delivering exceptional customer experiences.

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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . Research experience is customer experience. Better still, Alliant has improved the overall customer experience.

ROI 252
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5 Top Customer Service Articles For the Week of April 3, 2017

ShepHyken

In 2016, the conference organizers added a Customer Service track to the list of 20 or so other tracks. This year, attendance at several Customer Service sessions reportedly doubled from last year. Entrepreneur) What makes a brand strong in 2017? Follow on Twitter: @Hyken.

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Inspiring a CX Revolution: C3 2017 Day 1 Highlights

Clarabridge

American Family Insurance Unpacks the Importance of a Customer-Centric Culture. To do that, he explained, you need to know how customers really feel about your brand, so you can implement changes that your customers actually want. The post Inspiring a CX Revolution: C3 2017 Day 1 Highlights appeared first on Clarabridge.

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What big brands can learn from Peloton, the popular, high-end fitness equipment manufacturer

Alida

But for a brand to be successful in the long run, any cool gadget needs to be backed by an exceptional customer experience. Home fitness startup Pelaton epitomizes how excellent CX drives consumers to buy into a new device. Pelaton’s loyal customer base can be attributed to following the playbook of successful “cult brands.”

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