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What is relationship marketing: examples and strategies

BirdEye

Benefits of relationship marketing Different types of relationship marketing Top 7 relationship marketing strategies Real-world examples of relationship marketing in action FAQs about relationship marketing Final thoughts on relationship marketing What is relationship marketing?

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6 Examples of Successful Customer-Centric Companies

CSM Magazine

Creating the correct customer-centric business model is your ticket to standing out from your competitors and encouraging customer loyalty. For example, you find out which channels your customers engage with the most, what they might purchase, and more. 6 examples include successful customer-centric companies.

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To boost customer loyalty, telecom companies need to go beyond NPS

Alida

At the time, it offered decision makers an easy and effective way to measure loyalty. For example, if a wireless carrier customer has a history of frustrating interactions, but the last experience happened to be relatively good, they may answer an NPS survey differently. “NPS Winning the battle for customer loyalty.

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The Canada Customer Experience Index For 2016, Part 2: Emotion Holds The Key To CX-Fueled Loyalty

Forrester

Last week, my colleague Rick Parrish discussed the stagnation in CX for Canadian brands from our Canada 2016 Customer Experience Index™ In this post, I'll explore another big finding from our research: The way an experience makes customers feel has a bigger influence on their loyalty to a brand than the effectiveness or ease of the experience.

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8 Tips To Improve Customer Engagement in 2016

Help.com

For example, if a customer is upset that they received a damaged product, the agent may offer free return shipping and a new product replacement on the house. Customer loyalty programs are a great way to produce long-lasting relationships with customers. A photo posted by Everlane (@everlane) on Jan 29, 2016 at 1:31pm PST. “By

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5 Top Customer Service Articles For the Week of November 7, 2016

ShepHyken

My Comment: This is a very interesting way of looking at customer loyalty. It appears the biggest issue preventing loyalty is consistency – actually a lack of consistency. A lack of consistency will create a lack of confidence, which leads to a lack of trust, which erodes the possibility for loyalty.

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The Top Trends in Customer Service for 2016

Comm100

As we enter 2016, it appears that this consumer behavior trend will continue through 2016 and beyond. Nevertheless, if your aim is to ultimately increase brand loyalty, customer satisfaction, and sales revenues, then it is crucial for you to first improve the quality and efficiency of your company’s customer service and sales support.