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Five Questions To Answer for Customer Journey Mapping Success

Heart of the Customer

Successful customer journey maps drive customer-focused change like improving customer experience, developing a new way to deliver value to customers, or reducing the cost to serve current customers. The reason? The reason? A lack of action […].

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Approaches to Customer Journey Mapping

SuiteCX

There are many approaches to Customer Journey Mapping, just as there are many different company cultures looking to use this valuable tool to improve their customer experience. We presented this content at the 2016 CXPA Members Insight Exchange.

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Approaches to Customer Journey Mapping

SuiteCX

There are many approaches to Customer Journey Mapping, just as there are many different company cultures looking to use this valuable tool to improve their customer experience. We presented this content at the 2016 CXPA Members Insight Exchange.

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SXSW Voting: Journey Mapping Edition!

Kerry Bodine

It’s still seven months away, but I’m already getting excited for SXSW 2016. As you might know, I have a passion for customer journey mapping —and I want to share it in Austin! Visit our proposal page: Customer Journey Maps: What, Why, & How. The team here at Kerry Bodine & Co.

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$50 CX Day Discount For Our November Journey Mapping Workshop!

Kerry Bodine

To celebrate today’s global focus on customers, we’re offering a $50 discount on our upcoming customer journey mapping workshop , November 2 & 3 in San Francisco. But hurry—this promotion will end tonight (October 5, 2016) at midnight Pacific time. Register now to join us in November!

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5 Steps To Mapping The Customer Journey

Kerry Bodine

Wondering how to map the experiences that your customers currently have with your organization? A hypothesis journey map is just what it sounds like: your hypothesis of what customers go through as they do business with you. CREATE maps that will generate empathy. Follow these five steps.

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Do Customer Journeys Drive Your Content Strategy?

Kerry Bodine

This journey map for the Exploratorium , a science museum in San Francisco, is one of my favorites. That’s because the folks at the former design agency Adaptive Path (which was acquired by Capital One back in 2014) did a great job of highlighting two key things: 1) The entirety of the customer experience.