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Customer Feedback is Your Competitive Advantage

AskNicely

Savvy CEOs understand that growth and employee engagement can be created by listening to customer feedback while following one guiding principle: Be customer obsessed. In his 2016 letter to shareholders , Amazon CEO Jeff Bezos wrote,“There are many advantages to a customer-centric approach. Empower Your Team to Take Action.

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Celebrating One Year in Business

Lumoa

On 14 November 2016, exactly one year ago, Lumoame Oy was registered in Helsinki. One of our speakers, Johanna Vesterinen , Xperiencefocus , noticed that many companies collect customer feedback, but fewer and fewer keep going through the CX funnel itself and reach the end. We are excited about the next year. More product development.

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Customer experience, authenticity and other themes at the 2016 APAC Customer Intelligence Summit

Alida

At the 2016 Asia Pacific Customer Intelligence Summit , over 200 professionals from marketing, market research, innovation and customer experience gathered for a day of learning and networking and to celebrate the achievements of the most customer-centric companies in the region. Emma Clark (@EmmaRClark) July 20, 2016. – health.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Eliza (@eliza_jacobs) September 20, 2016. Vision Critical (@visioncritical) September 20, 2016. Amanda White (@iamAMLW) September 20, 2016.

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How to produce a business case for a Voice of the Customer Programme

customer sure

Getting Voice of the Customer right isn’t a ‘nice to have’, it’s a competitive advantage. Voice of the Customer: Objectives The primary objective of deploying a VoC solution is to systematically capture, analyse, and most importantly, act upon customer feedback. How should you time feedback collection ?

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How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

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The Power of Customer-Focused Leadership

Blake Morgan

According to an IBM survey , 60% of CEOs of companies that outperform the competition list customer experience as a top priority, compared to 38% of underperformers. Clearly, leaders who focus on customers create a competitive advantage. Since becoming CEO in 2016, Tricia has led Progressive’s stock to quadruple.