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Meal Kits Show The Way For Breakthrough Innovation Opportunities In The Food Category

Maru Group

Meal Kits exploded onto the American food scene in 2012 with the launch of Blue Apron , HelloFresh , and Plated , followed by Home Chef a year later. We used Maru/HUB ’s proprietary panel and surveying tools to get updated insights on consumers responses to this elusive category. It employs all aspects of our Feel. Think framework.

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Meal Kits Show The Way For Breakthrough Innovation Opportunities In The Food Category

Maru Group

Meal Kits exploded onto the American food scene in 2012 with the launch of Blue Apron , HelloFresh , and Plated , followed by Home Chef a year later. We used Maru/HUB ’s proprietary panel and surveying tools to get updated insights on consumers responses to this elusive category. It employs all aspects of our Feel. Think framework.

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Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6 A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. For the head of marketing however, it is perhaps even more important, since it is their actions that will bring them to life for consumers.

Marketing 149
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Marketers, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6 A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. For the head of marketing however, it is perhaps even more important, since it is their actions that will bring them to life for consumers.

Marketing 136
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What a Customer First Strategy Is (And what it’s not!)

C3Centricity

The companies that succeed will be those that understand this and connect at the right times. Revise your definition of “in-market” consumers. Tweets when the lights went out at the SuperBowl in 2013: Unofficial ads during the 2012 London Olympics: The ongoing struggles between major brands: Audi vs BMW.

Strategy 189
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The IoT Chronicles Part 2: Three Big Security Threats—and How to Solve Them

Avaya

Your strategy won’t get you far, however, if it doesn’t explicitly address the unique security threats that are inherent to this level of connectivity. With the number of connected “things” growing, it’s expected that more hackers will feed off the ever-growing possibilities to attack, threaten and compromise business.

How To 72
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How we worship our satisfied customers

Service Untitled

With happy customers comes repeat business, referrals, and of course loyalty; all adding to a customer oriented culture that ultimately places an organization as being more popular and valuable. Customers are involved in the development of services needed by asking clients and consumers what they find to be important.

Culture 68