article thumbnail

In loyalty, entrepreneurial leaders will win

Currency Alliance

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52
article thumbnail

Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

Here’s another take on this excellent topic with a compelling point loyal customers are different than your brand fans. And beyond loyalty is a brand fan. While MarTech emerged, customer engagement reached a new level and made it easier for the management to shorten the distance between marketers and clients.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Inbenta Profiled in Conversational AI “Hot Vendor” report by Aragon Research

Inbenta

Inbenta’s Neuro-Symbolic AI and Natural Language Processing technology automates customer interactions, improves customer satisfaction and brand loyalty and offers a far superior user experience. Founded in 2011, Inbenta ( www.inbenta.com ) is a global leader in the Conversational AI space. About Inbenta.

Report 64
article thumbnail

Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

article thumbnail

Interview with Steve Hoban, Master Loyalty Marketer

Currency Alliance

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

Loyalty 40
article thumbnail

Surprises Await When You Pretend To Be Your Own Customer

Steve DiGioia

Well, have you ever tried to be your own customer? According to an American Express 2011 Survey, 3 in 5 Americans (59%) would try a new brand or company for a better service experience. In other words: Customer loyalty goes out the window when the service and experience is poor. Click To Tweet.

article thumbnail

Revisiting Convenience – Lessons from H20

Michelli Experience

My water fascination dates back to at least 2011 when I wrote the following…. So, that was what I wrote in 2011 and we all know iPods gave way to streaming audio and smartphones, but how has bottled water done? Not just any water…A very special water – the kind you find in a bottle. bottled water is truly a phenomenon of our time.

Trends 230