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Part 2: The Strategic Role of B2B Customer Support

Team Support

Collaborate: On th at note, rather than acting alone in response to customer issues as they have historically done, Support must collaborate with the customer success, sales, renewal, professional services, and training teams to coordinate customer engagement and retention strategies.

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Part 2: B2B Customer Support Transformation Imperatives

Team Support

The largest drivers were new customers, higher user adoption of product features, and more proactive outreach by Support. Most customer support interactions today are reactive, but proactive support is on the rise. It really helps us provide exceptional customer service.”. Going Beyond Simply Meeting Demand.

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Make the Experience Faster and More Personal

Michelli Experience

I have been involved with Starbucks since 2004, beginning with initial research I conducted for my first of two books about them (The Starbucks Experience). When employee and customer engagement becomes challenging set a course for expedited service delivery that seeks to meet customers where they are!

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ROI and the Secure Customer Index (SCI)

Horizon CX

The head of sales and marketing and the head of services aligned with all the reasons why Customer Satisfaction and Loyalty had to be the company’s number one operating pillar. Our stated business case that quarterly objectives were less likely to be achieved without taking care of customers drew nods but little change in perspective.

ROI 130
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How to Create a Successful Customer Loyalty Program

Michelli Experience

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. That goes for both good and bad news!

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How customer intelligence software helps companies fight the survey epidemic

Alida

Even the venerable Pew Research has seen its response rate plummet from 36 percent in 1997 to only nine percent in 2004. According to Miller, the first step is to examine the aspects of human relationships and apply those to your approach to customer engagement. The antidote to the survey epidemic.

Software 169
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Part 1: The Strategic Role of B2B Customer Support

Team Support

And while robust product features are important, it is the added benefits of B2B (business-to-business) customer support that can accelerate product use and drive optimal performance to help customers reach their full potential. In other words, effective B2B support forms the foundation for long-term successful customer engagements.

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