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Part 2: The Strategic Role of B2B Customer Support

Team Support

Although the fundamental Support model may not need to change, the objectives and outcomes from Support operations must increasingly focus on sustaining and retaining existing customer relationships. Be Proactive: Support can no longer wait for customers to call. This is the first step in customer retention.

B2B 81
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Part 2: B2B Customer Support Transformation Imperatives

Team Support

Most customer support interactions today are reactive, but proactive support is on the rise. Proactive customer engagement accounts for more than a quarter (28%) of Support interactions and grew by 14% from 2019 to 2020. It really helps us provide exceptional customer service.”. Going Beyond Simply Meeting Demand.

B2B 81
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Make the Experience Faster and More Personal

Michelli Experience

I have been involved with Starbucks since 2004, beginning with initial research I conducted for my first of two books about them (The Starbucks Experience). In addition to partner engagement, leadership is also targeting customer experience enhancements driven by process changes and technology deployment.

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How customer intelligence software helps companies fight the survey epidemic

Alida

It has also given companies more engaging ways of talking to their customers. That disintermediation started about a decade ago when customers—for the first time ever—started being able to talk about brands and companies and products without the company engaging in the conversation.”. The antidote to the survey epidemic.

Software 169
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ROI and the Secure Customer Index (SCI)

Horizon CX

The head of sales and marketing and the head of services aligned with all the reasons why Customer Satisfaction and Loyalty had to be the company’s number one operating pillar. Our stated business case that quarterly objectives were less likely to be achieved without taking care of customers drew nods but little change in perspective.

ROI 130
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Give Your Customers the Gift of Live Engagement This Christmas

CSM Magazine

Priya Iyer, Chairman & CEO at Vee24 explains why Live Engagement could be the answer for online retailers looking to differentiate themselves in a very crowded marketplace. With that being said, it’s not too late to offer Live Customer Engagement for a competitive advantage this season. It’s November. trillion by 2021.

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How to Create a Successful Customer Loyalty Program

Michelli Experience

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. That goes for both good and bad news!