Remove use-cases exchange-points-miles
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Loyalty partnerships: optimized models for partner contracting

Currency Alliance

When customers earn or burn across partners, or exchange from one program into another, a financial transaction takes place between the two brands. In most cases, one partner owes the other some amount of money for using points to drive customer engagement, which typically involves monthly invoicing with each individual partner.

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Pay with points: unlocking loyalty program value

Currency Alliance

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. That means the points have economic value, and can be used to cover the entire purchase amount, or combined with cash to settle the payment obligation.

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How NOT to survive in a disrupted world – the case study of UK retailer, FatFace

ijgolding

The word ‘disruption’ is one of the most commonly used with reference to business and commerce around the world today. Or is it simply the case that businesses that were created for a specific purpose at some point in the past, will always get to a point where they are just no longer needed anymore?

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Improving API security in loyalty and travel systems

Currency Alliance

Some of them were matters of procedure and staff training – which are clearly important – but many were technological vulnerabilities which can be avoided by using modern tools and systems. He also mentioned that loyalty systems, in particular, look like honeypots because of the value of points held in member accounts.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

So, at the end of this article, I’ve proposed an exercise which you and your team could use to refine your loyalty strategy for the next year – which I believe you will find simple, useful, and interesting. Air Miles Canada is certainly working on a new strategy and new tactics under its new owner.

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Building Customer Rapport Is Essential To Retain Customers

Call Experts

So while switching off when your customer is talking is tempting, make sure you acknowledge essential points and ask follow-up questions. The benefits of good customer service go beyond the direct return on investment; happy customers become your testimonials and act as case studies. Exchange Names First.

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Loyalty marketers: get ready for the deliberate consumer

Currency Alliance

Now, all that can (and in many cases will) change as they emerge from the lockdown and will absolutely consider new habits. Re-evaluating the value exchange. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. They don’t use the data that customers provide.

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