ClearAction

APRIL 16, 2024

8 Voice of Customer Keys to CX ROI Lynn Hunsaker Voice of Customer is the basis for customer-centricity. This is the same trend for the past 10+ years in Qualtrics State of CX reports and Temkin Group’s State of CX reports.) Managers receiving your report will be mis-led. These are revenue roadblocks.

Voice of Customer 62

Voice of Customer ROI Customer Centricity Return on Investment 62

InMoment XI

AUGUST 3, 2022

Despite their global and loyal fanbase, the quick service restaurant chain experienced a period of stalled sales and mixed reception to marketing messages. The quick-service restaurant’s InMoment team was able to take advantage of performance data and customer experience data to offer this brand a monthly granular, location-level report.

Customer Experience 529

Customer Experience Guest Experience Return on Investment ROI 529

Gainsight

MARCH 4, 2024

As a training or operations professional, you’ve probably faced plenty of questions regarding ROI (return on investment) from colleagues when evaluating an online learning initiative. When your organization develops and scales up an online training program, it starts driving this ROI metric.

ROI 52

ROI Training How To Course 52

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Investments in customer loyalty are booming.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Investments in customer loyalty are booming.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

NobelBiz

NOVEMBER 13, 2023

As businesses prioritize customer satisfaction, understanding the nuances of measuring Customer Experience Return on Investment (CX ROI) has emerged as a strategic imperative. The capacity to measure and quantify the return on investment (ROI) of CX initiatives is critical for businesses to thrive.

ROI 111

ROI Net Promoter Score Measurement Customer Experience 111

InMoment XI

DECEMBER 1, 2022

approaches aren’t enough for today’s businesses; they cause program stagnation and make meaningful return on investment (ROI) impossible. InMoment received the highest possible score and was named Leader in the Text Analytics Wave report. InMoment was also named a Leader in Forrester’s Customer Feedback Wave Report.

Self Service 493

Self Service Analytics ROI Automotive 493

ECXO

JUNE 13, 2023

Real-time marketing is about engaging with the customer whenever and wherever they are in their buying journey. Real-time marketing: What companies want Business leaders said they want to be able to use real-time analytics to enhance their customers’ experiences. That means enabling a variety of real-time capabilities.

Marketing 133

Marketing Analytics Government Survey 133

BirdEye

SEPTEMBER 6, 2023

Birdeye’s latest data report explores the significance of online reviews in consumer decision-making processes and sheds light on how the reputation of a multi-location business impacts its selection in local markets. When in the market for a local business or service, consumers are highly likely to research online first.

Consumers 115

Consumers Report Multi-Channel Data 115

Lumoa

JULY 10, 2018

Will it positively impact our market share? Forrester’s report “ Customer Experience Drives Revenue Growth ” showed that customer experience leaders achieved compound average revenue growth of 17% over five years. Bain & Company’s analysis in 2015 showed that customer experience leaders grow revenues 4% – 8% above their market.

ROI 303

ROI Customer Experience NPS Financial 303

Influitive

DECEMBER 27, 2017

As an advocate marketer, you’re probably used to having the value of your program questioned. What exactly is the ROI of engaging customer advocates?” “Why Why should we devote our budget to this over other marketing programs?” Isn’t it more of a nice-to-have than a need-to-have?”

ROI 75

ROI Marketing Report Engagement 75

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Tools 98

Tools Marketing Social Media Advertising 98

NetBase

JULY 25, 2019

Wondering if your marketing efforts are up to snuff when compared to other brands in your industry? Our 2019 Global Social Media Market Survey Report presents findings from a global survey of more than 1,700 senior marketers around the world. Social Media Marketing Metrics. and generate exceptional ROI.

Social Media 65

Social Media Report Survey Marketing 65

Beyond Philosophy

DECEMBER 6, 2018

So, I am going to share with you some vital statistics about Customer Experience and how they deliver ROI because let’s face it, it’s about the ROI, Stupid. We discussed the best statistics to prove Customer Experience delivers ROI on our recent podcast. 8 Key Stats That Show You Customer Experience Delivers ROI.

ROI 164

ROI Customer Experience Customers Resources 164

Beyond Philosophy

MARCH 7, 2024

In that case, you might have an Emotional Signature that disappoints customers, which leads to behavior outcomes you aren’t very excited to report. Do you mean market share? The post Uncover the incredible Impact on ROI of Harnessing Customer emotions appeared first on Beyond Philosophy. However, the opposite is also true.

ROI 78

ROI Return on Investment Exercises Measurement 78

Lumoa

JANUARY 8, 2024

So, you’re eyeing growth and a healthy ROI for your business, right? Key Features and Benefits of Text Analysis Software When you’re in the market for text analytics software, it’s not just about slick interfaces (UI) or smooth user experiences (UX). The market reacts, and reviews pour in.

Analysis 394

Analysis Software Comparison Social Media 394

Alida

JANUARY 16, 2018

Adopting a relationship-based approach to customer intelligence gathering delivers substantial value and ROI. . The report shows how forward-thinking research teams from global brands now use insight communities to build customer relationships and deliver agile insight to key stakeholders in the company. For example: 10.

ROI 100

ROI Analysis Customer Centricity Report 100

Optimove

JUNE 16, 2022

In practical terms, it means that marketers are expected to follow the definition of sustainability, which is – according to the UN Commission on Environment and Development – ensuring that all developments meet “the needs of the present without compromising the ability of future generations to meet their own needs.”

ROI 52

ROI Strategy Marketing Fashion 52

CSM Magazine

JULY 14, 2021

A recent study from LoyaltyLion has found that if retailers can create emotional connections with their customers, they will see a greater ROI from their marketing investment. Fiona Stevens, Head of Marketing at LoyaltyLion said: “Active community members are your most powerful marketing asset and your most reliable source of revenue.

ROI 52

ROI Connections Marketing Ecommerce 52

Optimove

SEPTEMBER 29, 2023

Optimove scored the highest in the Journey Orchestration use case in Gartner’s Magic Quadrant companion report, “The Critical Capabilities for Multichannel Marketing Hubs.” Get your complimentary copy of the report here. Optimove also ranked second for Customer Intelligence, and third for Measurement and Optimization.

Marketing 78

Marketing Analytics Report ROI 78

West Monroe

OCTOBER 19, 2023

When the markets rebound and attention shifts from cost to growth, manufacturers that have paused or cut critical projects will be behind. Short-term thinking in order to balance cost, timeline, and ROI today may also exclude future options and inadvertently paint the organization into a corner later. Data is key.

ROI 52

ROI Technology Strategy Return on Investment 52

NetBase

AUGUST 1, 2019

Is your brand doing everything it should be to capture the EMEA market? Our 2019 EMEA Social Media Market Survey Report answers that question, and more. It presents findings from a comprehensive survey of 588 senior EMEA marketers, sharing what they’re doing to get and stay ahead of competitors, and how you can do the same.

Social Media 53

Social Media Report Survey Marketing 53

Blueshift

AUGUST 16, 2023

In the midst of budget cuts and the rising costs of paid media channels, the pressure to make every marketing dollar count is increasing. Luckily for marketers, a practical solution already exists: their first-party data. Now, how does this translate into a benefit for paid media?

Data 96

Data ROI Advertising Marketing 96

C3Centricity

APRIL 2, 2018

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? In the GRBN report, they mention the largest barriers to the measurement of the ROI of market research and insight.

Marketing 175

Marketing Handbook ROI Social Media 175

Beyond Philosophy

FEBRUARY 6, 2019

Both firms agreed that the Customer Experience Industry as a whole was not showing any significant increases or ROI. Only a small number of companies can demonstrate in actual figures an ROI connected to Customer Experience efforts. The problem is when their overhead is assigned to your resources it damages your ROI.

ROI 154

ROI Customer Experience Strategy Customers 154

ReviewTrackers

JULY 28, 2021

Social media marketing for insurance is experiencing major growth. According to a report by consultancy firm ITDS: 100 percent of 20 major global insurers are active on Facebook. Social Media Marketing for Insurance: The Challenge. That’s one of the biggest obstacles to doing social media marketing for insurance.

Social Media 175

Social Media Insurance Marketing Tips 175

Think Customers

DECEMBER 18, 2019

But when it comes to quantifying and communicating the ROI of a great customer experience to other stakeholders, CX leaders are scrambling to provide answers, finds a new report from West Monroe Partners called Quantifying the ROI of Customer Experience. Linking CX to ROI. The CX conundrum. Gather allies.

ROI 52

ROI Leadership Financial Data 52

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

ROI 100

ROI Measurement Brands Net Promoter Score 100

Gainsight

SEPTEMBER 8, 2021

Thankfully, the ROI calculation for CS Ops is simple: If you were to improve your retention by 5%, your expansion by 5%, or your account coverage ratios by 5%, how much would you earn or save? It helps that Sales and Marketing figured this out long ago. Have they been hands-on with data and reporting before? Process design?

Marketing 105

Marketing ROI Leadership Analysis 105

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

BlueOcean

AUGUST 15, 2016

It’s the same for contact center reporting. Reporting that provides a transparent window into your contact center data helps you gain actionable insight that can differentiate your customer experience and boost your bottom line. At the end of the day, contact center reporting shouldn’t be done for the mere sake of procedure.

Contact Center 120

Contact Center Report Average Handle Time First Call Resolution 120

Magellan Solutions

SEPTEMBER 23, 2021

Leverage outsource telesales to improve your online digital marketing efforts. Thus they amp up their marketing and sales efforts online, which is the practice of online digital marketing. Online Digital Marketing Noise and the Pandemic: What is the Sweet Spot? At least according to a Mckinsey report. . The reason?

Marketing 98

Marketing B2C B2B Sales 98

Alida

SEPTEMBER 30, 2016

The online community market is now approaching $1 billion in value, and it’s a space that’s projected to continue to grow. Online communities have measurable, proven ROI. The worldwide online communities market will reach $1.2 Customer communities have a variety of CX, innovation and marketing applications.

ROI 100

ROI e-support Sports Study 100

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

Software 63

Software Marketing Multi-Channel e-support 63

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.

Customer Engagement 196

Customer Engagement Engagement Marketing Fashion 196

ClearAction

OCTOBER 16, 2019

Acquisition Addiction’s Impact on Customer Experience ROI Lynn Hunsaker. Addiction to acquisition of customers is taking a toll on customer experience ROI. Do we believe “the purpose of Marketing is to maximize revenue leads for Sales” as 70% of CEOs now expect? 1st Key to Retention-Rich Marketing: Context.

ROI 59

ROI Customer Experience Customer Centricity Net Promoter Score 59