Lumoa

JANUARY 8, 2024

So, you’re eyeing growth and a healthy ROI for your business, right? To remind you a bit of what it is and what it does, text analytics uses transforms unstructured text into structured data that’s actually useful for business decisions. The market reacts, and reviews pour in. Ain’t that powerful?!

Analysis 394

Analysis Software Comparison Social Media 394

Thematic

APRIL 17, 2024

Customer Experience Analytics (CXA) is your key to unlocking the true reasons behind their choices and experiences. What is Customer Experience Analytics? Customer Experience Analytics (CXA) is the process of collecting, analyzing, and understanding customer data. Why is Customer Experience Analytics important?

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Customer Experience Analytics (CXA) is your key to unlocking the true reasons behind their choices and experiences. What is Customer Experience Analytics? Customer Experience Analytics (CXA) is the process of collecting, analyzing, and understanding customer data. Why is Customer Experience Analytics important?

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Customer Experience Analytics (CXA) is your key to unlocking the true reasons behind their choices and experiences. What is Customer Experience Analytics? Customer Experience Analytics (CXA) is the process of collecting, analyzing, and understanding customer data. Why is Customer Experience Analytics important?

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Gainsight

MARCH 4, 2024

As a training or operations professional, you’ve probably faced plenty of questions regarding ROI (return on investment) from colleagues when evaluating an online learning initiative. Use your training platform’s analytics, assessment and survey tools, and workplace observations, to collect this information from your learners.

ROI 52

ROI Training How To Course 52

BirdEye

NOVEMBER 21, 2022

When it comes to social media, analytics is everything. Thankfully, social media analytics is becoming easier and more accessible. In this blog, we’ll show you why social media analytics is important, talk about ways to get started, and how best to use social media data to gain valuable insights for your marketing efforts.

Social Media 98

Social Media Analytics Multi-Channel Metrics 98

Lumoa

JULY 10, 2018

Insightful analytics is possible with the modern technologies such as machine-learning-based text analytics. Most organizations, who receive large amounts of customer feedback data, can buy text analytics solutions which help in making sense of the data and transform the chaotic customer voice data into structured info.

ROI 303

ROI Customer Experience NPS Financial 303

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Tools 98

Tools Marketing Social Media Advertising 98

Optimove

SEPTEMBER 29, 2023

Optimove scored the highest in the Journey Orchestration use case in Gartner’s Magic Quadrant companion report, “The Critical Capabilities for Multichannel Marketing Hubs.” Get your complimentary copy of the report here. Optimove also ranked second for Customer Intelligence, and third for Measurement and Optimization.

Marketing 78

Marketing Analytics Report ROI 78

NetBase

JULY 25, 2019

Wondering if your marketing efforts are up to snuff when compared to other brands in your industry? Our 2019 Global Social Media Market Survey Report presents findings from a global survey of more than 1,700 senior marketers around the world. Social Media Marketing Metrics. and generate exceptional ROI.

Social Media 65

Social Media Report Survey Marketing 65

NobelBiz

NOVEMBER 13, 2023

As businesses prioritize customer satisfaction, understanding the nuances of measuring Customer Experience Return on Investment (CX ROI) has emerged as a strategic imperative. The capacity to measure and quantify the return on investment (ROI) of CX initiatives is critical for businesses to thrive.

ROI 111

ROI Net Promoter Score Measurement Customer Experience 111

InMoment XI

FEBRUARY 8, 2023

Most businesses are organized into silos: marketing, sales, operations, customer care, HR, IT, finance, etc. More specifically, marketing drives awareness of your products and solutions, and sets the expectations for how they work and what to expect. These silos all have their own priorities, goals, and KPIs.

Sports 295

Sports Financial ROI Leadership 295

Kitewheel

AUGUST 3, 2020

Journey Analytics Drives Better Experiences. Customer experience is the key competitive battleground for businesses and marketers in particular. With continuing investments in CX, even during the era of COVID-19 and global economic crisis, it is clear that marketing leaders cannot afford to lose focus on delivering great experiences.

Analytics 52

Analytics Customer Journeys Marketing Omni-Channel 52

NetBase

AUGUST 1, 2019

Is your brand doing everything it should be to capture the EMEA market? Our 2019 EMEA Social Media Market Survey Report answers that question, and more. It presents findings from a comprehensive survey of 588 senior EMEA marketers, sharing what they’re doing to get and stay ahead of competitors, and how you can do the same.

Social Media 53

Social Media Report Survey Marketing 53

West Monroe

OCTOBER 19, 2023

When the markets rebound and attention shifts from cost to growth, manufacturers that have paused or cut critical projects will be behind. Short-term thinking in order to balance cost, timeline, and ROI today may also exclude future options and inadvertently paint the organization into a corner later. Data is key.

ROI 52

ROI Technology Strategy Return on Investment 52

NICE inContact

JUNE 30, 2016

Speech Analytics allows customer support organizations to analyze audio of customer interactions for mentions of keywords or phrases, call themes, as well as the sentiment and emotions of callers. Despite this, many contact centers are still struggling to find practical uses, and/or measure the ROI of the technology.

Contact Center 122

Contact Center Analytics Technology Multi-Channel 122

Optimove

JUNE 16, 2022

In practical terms, it means that marketers are expected to follow the definition of sustainability, which is – according to the UN Commission on Environment and Development – ensuring that all developments meet “the needs of the present without compromising the ability of future generations to meet their own needs.”

ROI 52

ROI Strategy Marketing Fashion 52

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

Hospitality 260

Hospitality Call Center Retail NPS 260

C3Centricity

APRIL 2, 2018

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? In the GRBN report, they mention the largest barriers to the measurement of the ROI of market research and insight.

Marketing 175

Marketing Handbook ROI Social Media 175

Fox Metrics

NOVEMBER 19, 2020

Imagine engaging in social media marketing without measuring any of it. Social Media analytics is fundamental to your marketing success. With the FoxMetrics social media analytics tool , you’ll get insights on what to expect, how to act, and the right decisions to make for social media. What Is Social Media Analytics?

Social Media 59

Social Media Analytics Metrics Tools 59

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

Software 62

Software Marketing Multi-Channel e-support 62

Think Customers

MAY 26, 2022

Think fast: What is the difference between business intelligence and predictive analytics and why does it matter? Business intelligence and predictive analytics are often used interchangeably to describe tools and methods for utilizing data to make informed decisions. What is predictive analytics? What is business intelligence?

Analytics 52

Analytics Contact Center Insurance Data 52

ECXO

AUGUST 30, 2023

Real-time marketing is about engaging with the customer whenever and wherever they are in their buying journey. Making the most of customer data by using analytics to better understand who your customers are (and what they want) can help you create better real-time customer experiences. Implement a real-time decisioning solution.

Marketing 52

Marketing Analytics Government Survey 52

BlueOcean

AUGUST 15, 2016

It’s the same for contact center reporting. Reporting that provides a transparent window into your contact center data helps you gain actionable insight that can differentiate your customer experience and boost your bottom line. It’s a no brainer. First Step: Smart Forecasting.

Contact Center 120

Contact Center Report Average Handle Time First Call Resolution 120

Gainsight

SEPTEMBER 8, 2021

Thankfully, the ROI calculation for CS Ops is simple: If you were to improve your retention by 5%, your expansion by 5%, or your account coverage ratios by 5%, how much would you earn or save? It helps that Sales and Marketing figured this out long ago. Have they been hands-on with data and reporting before? Process design?

Marketing 105

Marketing ROI Leadership Analysis 105

SurveySensum

MAY 7, 2024

of the market share, with the private market (PMP) segment forecasted to claim 19.0%. Sounds like PMP is a promising tool to use in a digital marketing strategy, doesn’t it? Monitor Market Dynamics: Stay updated on the ever-evolving trends and pricing dynamics within the RTB landscape.

Advertising 52

Advertising ROI Report Trends 52

ProProfs Chat

APRIL 25, 2019

The market is full of similar tools with comparable functionalities. As an eCommerce entrepreneur, it’s not always easy to select the right tools that are decisive and provide a promising ROI. To help you clear this confusion, I am enlisting my top picks of the most effective eCommerce tools in the market. Heap Analytics.

Ecommerce 75

Ecommerce ROI Tools Analytics 75

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts.

Trends 111

Trends Marketing Social Media Advertising 111

Optimove

JUNE 1, 2023

Customer marketing has the power to transform businesses and change bottom lines. Leading business consultants such as Gartner and Forrester consider customer loyalty a top priority for marketing decision-makers worldwide. Why Market to Existing Customers? The probability of selling to a new prospect is only 5-20%.”

Marketing 52

Marketing Multi-Channel Analytics ROI 52

Think Customers

DECEMBER 18, 2019

But when it comes to quantifying and communicating the ROI of a great customer experience to other stakeholders, CX leaders are scrambling to provide answers, finds a new report from West Monroe Partners called Quantifying the ROI of Customer Experience. Linking CX to ROI. The CX conundrum. Gather allies.

ROI 52

ROI Leadership Financial Data 52

NetBase

FEBRUARY 28, 2020

Wondering why most social marketing campaigns fail to meet brand expectations? It’s because they’re long on expectations and short on insight – and it’s why having a strategic social analytics program is so essential. Our latest report shares Five Steps to Building a Successful Social Analytics Program.

Analytics 60

Analytics Automotive ROI Metrics 60

Optimove

MARCH 9, 2023

Welcome to the first part of this two-part mini-series, where we discuss all the beautiful things a Multichannel Marketing Hub (MMH) can do for your business. A multichannel marketing strategy allows businesses to reach their target audience through multiple channels, increasing the chances of engagement and conversion.

Marketing 52

Marketing Social Media Telecommunications ROI 52

Magellan Solutions

JUNE 12, 2021

Offshore Call Center Services Uses Speech Analytics to Improve Customer Journey. For an outsourced call center services, this could mean use of technologies such as AI or in this case speech analytics. For an outsourced call center services, this could mean use of technologies such as AI or in this case speech analytics.

Call Center 52

Call Center Analytics Self Service Multi-Channel 52

NetBase

MAY 20, 2019

But many are still unsure of how to communicate the amazing engagement they’re seeing – and correspondingly unable to demonstrate it in terms of ROI. We’re here to help marketers prove they’re putting their brand’s money where the engagement is with analytics tool tips that they can implement immediately.

Analytics 58

Analytics Banking Airlines Comparison 58

SurveySparrow

JANUARY 8, 2020

Evidently, social media is taking over the marketing arena and most of the conventional marketing methods have gone out of vogue. Yet Email Marketing still has a relevant role to play even to this day and is used by zillions of enterprises around the world. Email survey software and email marketing tools are in huge demand.

Tools 93

Tools Marketing CRM Analytics 93

ClearAction

OCTOBER 16, 2019

Acquisition Addiction’s Impact on Customer Experience ROI Lynn Hunsaker. Addiction to acquisition of customers is taking a toll on customer experience ROI. Do we believe “the purpose of Marketing is to maximize revenue leads for Sales” as 70% of CEOs now expect? 1st Key to Retention-Rich Marketing: Context.

ROI 59

ROI Customer Experience Customer Centricity Net Promoter Score 59

NetBase

DECEMBER 3, 2019

Customer experience (CX) stories are everything – and social analytics gives brands access to all of it. The 2019 Consumer Experience Analytics Report: EMEA has answers! Overall, the job titles of those surveyed gave a strong sense of businesses taking social analytics insight seriously. Who did we survey exactly?

Report 52

Report Analytics Entertainment Survey 52