BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

Software 62

Software Marketing Multi-Channel e-support 62

Optimove

JUNE 30, 2022

While we can’t call ourselves futurists just yet, this is pretty much what Optimove has done in the CRM marketing space. Back in 2017, at a customer event, we proclaimed that in the not-so-distant future – by 2027, to be exact – customer acquisition as we know it would be vanquished, and all marketing would become relationship marketing.

Marketing 52

Marketing Fashion Return on Investment ROI 52

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts.

Trends 111

Trends Marketing Social Media Advertising 111

C3Centricity

OCTOBER 8, 2017

Our customers are getting smarter every day. But are we performing smart marketing too? Here’s how marketers should be reaching, connecting and engaging their customers. We all know that you can’t please all the people all of the time, so why are we marketers still mass producing our messages?

Marketing 120

Marketing Social Media Loyalty Brands 120

NICE inContact

SEPTEMBER 20, 2019

That part of the journey can be easily forgotten in value propositions and marketing campaigns. Features like Workforce Management , Call Recording and even call advanced reporting functions like call tracking metrics are more easily accessible in a cloud environment. The playbook for moving to the cloud is not a one size fits all.

Contact Center 159

Contact Center Call Recording ROI Report 159

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

B2B 66

B2B Report Social Media Marketing 66

BirdEye

NOVEMBER 16, 2023

In the competitive lawn care and landscaping industry, effective marketing is not a choice but an absolute necessity. The right lawn care marketing strategy can help your business create lasting impressions, generate leads, nurture relationships, and build a brand in the market. How to develop a lawn care marketing strategy?

Marketing 62

Marketing Social Media Advertising Chatbots 62

Playvox

SEPTEMBER 7, 2021

From quality management to workforce management , we strive to put not only the best, but also the most efficient and effective product on the market. Better yet, Playvox was ranked as the highest performer even among billion-dollar market incumbents. Best Estimated ROI. you need a tool designed to deliver. Best Relationship.

Contact Center 52

Contact Center Report e-support Effort Score 52

SurveySparrow

JANUARY 8, 2020

Evidently, social media is taking over the marketing arena and most of the conventional marketing methods have gone out of vogue. Yet Email Marketing still has a relevant role to play even to this day and is used by zillions of enterprises around the world. Email survey software and email marketing tools are in huge demand.

Tools 93

Tools Marketing CRM Analytics 93

Magellan Solutions

MAY 16, 2024

Businesses should understand these factors to make informed decisions about customer service outsourcing. Let’s explore the key elements that influence the pricing of outsourced call centers : Technology and Infrastructure Companies should consider ROI when investing in advanced call center tech.

Call Center 52

Call Center Average Handle Time ROI Omni-Channel 52

Magellan Solutions

OCTOBER 18, 2016

Most businesses spend the majority of their resources on getting new customers that they tend to ignore their most prized asset: their existing customer base or network. “It It is cheaper to retain than acquire a customer,” says 70% of respondents from Econsultancy/Responsys Cross-Channel Marketing Report 2013.

Customer Base 40

Customer Base Social Media ROI Customer Retention 40

Wootric

DECEMBER 17, 2018

If this process is taking up your time, here’s how watchlists in the Wootric platform can automate it for you: #1 Alert service location leaders to local trends in customer feedback. If you’ve got a decentralized business structure, you’re likely creating performance reports for your various branches/franchises.

Trends 61

Trends Report Feedback NPS 61

Oracle

NOVEMBER 16, 2020

Make sure to check back each week to learn how Oracle CX customers are driving success and building customer relationships that last. In a responsive selling environment, businesses’ ability to react quickly to customer demands pays off in the form of measurable returns on their respective investments.

ROI 40

ROI Sales Ecommerce Comparison 40

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts.

Trends 64

Trends Marketing Social Media Analytics 64

delighted

DECEMBER 10, 2019

ROX is the new customer experience ROI. Let’s get right into it — how customers perceive your brand can influence the success of your business more than ever before. Expected Customer Experience (CX) impact on loyalty. But what exactly is the return? This couldn’t be more inaccurate.

ROI 40

ROI Measurement Customer Experience Effort Score 40

Beyond Philosophy

NOVEMBER 10, 2014

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. Your existing customers are far easier to upsell. Why is this? 26 August 2014. <

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Influitive

MAY 15, 2015

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. How communities can qualify leads, accelerate revenue opportunities, or engage customers. Download the report now.

ROI 61

ROI B2B Roadmap Metrics 61

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

Strategy 64

Strategy Marketing Case Study Effort Score 64

Beyond Philosophy

JANUARY 28, 2019

However, by adopting a renewed focus on the following five concepts in Customer Experience, you can overcome these challenges, and, perhaps more importantly, stay ahead of the competition. Focus on the ROI of CX improvement. A renewed focus on the ROI of your efforts is vital to the longevity of your CX program.

ROI 139

ROI Net Promoter Score Effort Score Groups 139

ClearAction

AUGUST 29, 2015

3 Types of Customer Experience Action Essential to ROI. If your recipe for customer experience ROI does not call for 3 types of action, it will probably flop. Addressing one at a time can help you save one customer at a time from defecting to your competition.

ROI 48

ROI Omni-Channel Customer Experience Employee Engagement 48

CX University

MARCH 18, 2024

This cutting-edge strategy goes beyond traditional personalization techniques that you may be using now by leveraging advanced technologies to create highly individualized interactions that cater to the specific needs and preferences of each customer. Customer Retention. Market Share and Customer Success.

Customer Experience 52

Customer Experience Retail Customer Retention Loyalty 52

BirdEye

FEBRUARY 21, 2023

Social media is also a powerful marketing tool used by businesses of all sizes. It’s especially important for local businesses looking to connect with their communities and grow their customer base. 73% of social media marketers believe social media is effective for their business. 84% of U.S.

Social Media 98

Social Media Management Multi-Channel Analytics 98

Optimove

JULY 1, 2020

In marketing, control groups are used to measure the impact of a specific campaign or customer journey. Specifically, control groups are the customers you are targeting with a particular campaign who will not receive that campaign. Those 100 customers will not receive the campaign at all.

Groups 40

Groups Marketing Measurement ROI 40

Thematic

APRIL 17, 2024

Customer experience analytics enables you to tailor experiences and offerings to precisely match the preferences of your target audience, outshining competitors who are still making decisions in the dark. Measurable ROI Customer experience analytics lets you demonstrate the return on investment (ROI) of your customer-centric efforts.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Customer experience analytics enables you to tailor experiences and offerings to precisely match the preferences of your target audience, outshining competitors who are still making decisions in the dark. Measurable ROI Customer experience analytics lets you demonstrate the return on investment (ROI) of your customer-centric efforts.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Customer experience analytics enables you to tailor experiences and offerings to precisely match the preferences of your target audience, outshining competitors who are still making decisions in the dark. Measurable ROI Customer experience analytics lets you demonstrate the return on investment (ROI) of your customer-centric efforts.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

SurveySensum

MARCH 20, 2024

With trends changing every day, customer expectations and needs are also evolving with the changing times, and if you fail to deliver the best to your customers then you will fall behind in this competitive marketplace. Now, understand the importance of creating a positive customer experience for your customers.

Customer Experience Management 52

Customer Experience Management Software Company Customer Experience 52

BirdEye

APRIL 20, 2023

Local lead generation advantages Targeted tactics To generate leads for local business, it’s crucial to focus on the target audience rather than a broader market. Consider a small-town bakery that sells croissants and other pastries daily and how they would reach potential customers.

Social Media 98

Social Media Multi-Channel Metrics Effort Score 98

West Monroe

JULY 30, 2023

Banks have had to make swift pivots in the first half of 2023 to maintain stability and deliver top-tier customer experiences amid ongoing uncertainty, inflationary pressures, and rising interest rates. While customer segmentation is likely accessible in lending customers, is it as accessible with deposit customers?

Banking 52

Banking Multi-Channel Financial Customer Centricity 52

Gainsight

APRIL 14, 2022

One of the biggest paradigm shifts is an increased appreciation for the customer base. We can’t take our customers for granted — ever. Investing in customer success (CS) isn’t a nice-to-have anymore — or even merely a high priority — it’s existential. Demonstrate the ROI to Increase Corporate Spend in CS and CS Ops teams.

Chief Customer Officer 59

Chief Customer Officer Effort Score Customer Success Analytics 59

Help Scout

JUNE 5, 2019

It’s likely not a surprise to you that putting your customer first is good for business. But building a customer-centric marketing strategy for your business can be difficult. The good news is that putting in the work to deliver customer-centric marketing pays off. What is customer-centric marketing?

Customer Centricity 40

Customer Centricity Strategy Marketing Leadership 40

BirdEye

APRIL 25, 2023

Ask for customer reviews 8. Referral marketing 10. Email marketing 11. Regularly update customers with enticing special offers, discounts, and updates about your products or services. You can also use email marketing to distribute your newsletter and blog content to attract new readers. How do you market locally?

Social Media 98

Social Media How To Advertising Sports 98

SurveyGizmo

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. Past behaviors and mobile customer engagement history You don’t want to reach out to first-time customers and dedicated loyalty-club member s in the same way.

Customer Engagement 52

Customer Engagement Feedback Engagement How To 52

Kustomer

APRIL 13, 2022

You need to keep your customers happy by delivering a consistently excellent service experience. 96% of customers report that they’ll leave a company for better customer service. Doing business online involves interacting with customers across multiple touchpoints. Source: pixabay.com.

Self Service 94

Self Service Customer Service Chatbots Omni-Channel 94

Optimove

JULY 20, 2023

Avoids Wasting Money: Email marketing campaigns, and marketing campaigns in general, require resources and investment. If you focus on improving deliverability, you will maximize the return on investment (ROI) of your email marketing campaigns. What is a good email deliverability rate?

Metrics 40

Metrics ROI Return on Investment Loyalty 40

ChurnZero

MARCH 11, 2020

From these discussions, we were able to gain incredible insights into the root causes of customer churn that informed our strategy from marketing and sales through product and service delivery. Traditional product management and marketing teams tend to focus on win/loss analysis in the sales process. Didn’t realize ROI.

Customer Journeys 52

Customer Journeys ROI Return on Investment Customer Success 52

SmartKarrot

DECEMBER 4, 2020

Before customer success was introduced, companies used to spend massive funds in acquiring the customers only to see them finally go. But as customer retention became a major goal for these companies, customer success ROI started paying off. So, how can we quantify those returns generated by customer success?

ROI 10

ROI Measurement Customer Success Return on Investment 10