Excellent CX Eludes Most Brands
Think Customers
JULY 29, 2019
New research from Forrester finds that the quality of customer experiences is largely at a standstill. Forrester’s 5th annual U.S. Customer Experience Index report found that the overall quality of the U.S. customer experience grew only by an anemic 0.4 points, to 70.2 from 2018 to 2019. According to the report, 81 percent of customer experience stayed the same, while only 14 percent of customer experiences improved, and 5 percent declined.
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