Is CX Treated as a Strategic Imperative in Your Business?
JANUARY 12, 2018
If not, it really should be. The benefits of a superior customer experience are now widely accepted. Great CX can equal a loyal and growing customer base, which in turn can equal increasing revenue and market share. But even if CX is a strategic imperative, proving your CX initiatives drive discernible and quantifiable business value can be a tough challenge. However, it's absolutely critical to helping to ensure sustained buy-in, investment and—ultimately—successful outcomes.