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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. The key point is that the website (a communications medium) also became the channel.

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The Position-less Marketer Introduced by Pini Yakuel at Optimove Connect

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: The position-less marketer is adaptable and versatile, a professional who can excel in various roles and tasks. Embracing the principles of position-less marketing can provide companies with a competitive edge in a dynamic and fierce market.

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What is a Position-less Marketer? An FAQ Guide

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it matters: Position-less marketing is crucial for marketers as it enables them to leverage the rapidly changing digital landscape, fostering agility, innovation, and collaboration within their teams. Download Now Why is adaptability crucial for Position-less Marketers?

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2023 consumer data report: How online reviews shape multi-location businesses

BirdEye

Birdeye’s latest data report explores the significance of online reviews in consumer decision-making processes and sheds light on how the reputation of a multi-location business impacts its selection in local markets. Table of contents Key Findings: How frequently do consumers shop locally? Does reputation affect consumer choices?

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The True Cost of Employee Disengagement in the New Normal

Uniphore

Download eBook. In fact, Gartner estimates that of the 70 percent of customers who attempt self-service during their resolution journey, only 9 percent of calls are resolved through that channel alone. According to Gartner, disengaged agents are three times more likely to engage in behaviors that prolong calls and postpone resolution.

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Euro 2024: 5 Tips for A 5-Star Marketing Plan 

Optimove

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

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Business surveys – 16 free questionnaire templates you can download

Qualtrics

Surveys can help with a whole range of business questions and challenges, from designing a new product to checking on employee engagement. Whether you’re a large multi-national or a small business just starting up, surveys are a cost-effective and accessible method for gaining vital insights to help you thrive. Customer service survey.

Survey 29