NobelBiz

FEBRUARY 6, 2024

This article, inspired by insights from Holly Depies , contact center software consultant and SMS expert at Nobelbiz aims to unravel the complexities of SMS marketing, from compliance hurdles to strategic innovations, equipping you with the knowledge to transform your SMS campaigns into potent engagement tools.

Innovation 98

Innovation Strategy Contact Center Multi-Channel 98

SurveySparrow

OCTOBER 25, 2023

This is a perfect example of marketing the brand like a pro! Now, what exactly is brand marketing? It represents you in its entirety, forming your identity in the market. Brand Name A brand name is like the first handshake with your customers. What is Marketing? And again, marketing is not just about selling.

Brands 52

Brands Strategy Marketing Social Media 52

C3Centricity

MAY 11, 2020

By now, every CEO knows that a stronger customer focus is the answer to many of their business challenges. Why therefore do so many companies still struggle to adopt a customer-first strategy and culture? The CEO needs to ask the awkward questions to ensure everyone is embracing a customer-first strategy.

Strategy 194

Strategy Customer Centricity Chief Customer Officer CRM 194

SurveySparrow

SEPTEMBER 4, 2020

We had recently hosted an Ask Me Anything event about creating product roadmaps which made us delve deeper into its importance. We found that you can utilize your roadmap to up your product strategy game, improve decision-making, and steer your business on the path to success! What is a product roadmap?

Roadmap 96

Roadmap Effort Score How To Metrics 96

Gainsight

MAY 14, 2019

A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy. Executive-level product roadmaps.

Roadmap 81

Roadmap Sales Customer Centricity Return on Investment 81

CX Journey

JUNE 13, 2018

Image courtesy of SaleMove How do you develop a customer experience strategy and roadmap? We cover a range of topics, and it was the first time I was interviewed about the five-phase approach I take with clients when developing a customer experience strategy and roadmap. I enjoyed my conversation with Dan.

Strategy 144

Strategy Roadmap Employee Experience Technology 144

Gainsight

SEPTEMBER 28, 2022

The standard startup playbook—hunker down, cut burn rate and hope the market improves before you run out of runway—isn’t the right path forward for SaaS businesses. That means prioritizing core features and usability and not tacking on new features in a bid to draw in new customers with adjacent use cases. Stay focused on stickiness.

Roadmap 52

Roadmap Analytics Innovation Resources 52

Kayako

DECEMBER 10, 2015

Your customers are getting annoyed, because features they’ve been asking for aren’t there yet. You need a roadmap to organize your product development and get everyone on the same page. Done correctly, your roadmap can answer hundreds of questions from teams across your business – and from your customers too.

Roadmap 120

Roadmap How To Exercises Communication 120

Gainsight

DECEMBER 19, 2023

A carefully crafted customer journey is not static. They shift and change with your products, your markets and even your go-to-market strategy. Creating Common Points Along Your Customer Journey Maps At the core of Comeet’s customer growth strategy is a unique approach to how they map out their customer journey.

Customer Journeys 97

Customer Journeys Roadmap Comparison Exercises 97

BirdEye

APRIL 11, 2023

A business strategy template is a must-have tool for establishing business objectives and actions needed to reach your goals. In this article, we’ll share the top business strategy templates and how to use them to plan the future of your business. Table of contents What is a business strategy?

Examples 98

Examples Strategy Analysis ROI 98

SurveySensum

JANUARY 12, 2024

Companies that effectively execute customer experience projects start by concentrating on how they gather and evaluate consumer feedback — Gartner. The traditional metrics for CX’s success in today’s market are changing. This article aims to provide actionable insights into humanizing customer feedback processes.

Feedback 52

Feedback Engagement Strategy Customer Journeys 52

SurveySparrow

FEBRUARY 9, 2024

Every customer who comes to you has a unique story that influences their journey and impacts their purchase decision. Now, it’s your call – how do you make their customer journey as pleasant and efficient as possible? Now, it’s your call – how do you make their customer journey as pleasant and efficient as possible?

Customer Journeys 52

Customer Journeys Marketing Social Media Brands 52

Optimove

SEPTEMBER 25, 2023

We’ve forged a bond with our smartphones that transcends mere functionality, and any effective mobile marketing strategy must acknowledge that. By leveraging insights from a CDP, brands can use an MMH to curate content that speaks directly to the customer’s interests, ensuring each touchpoint resonates deeply.

Marketing 52

Marketing Touchpoint Loyalty Social Media 52

Retently

JANUARY 19, 2023

Achieving the much-desirable product-market fit is the ultimate goal of any SaaS business. After all, it means that a company has identified its business niche, has found a profitable market, and has a product that is well-liked by customers – the true Promoters. Product-market fit (PMF) doesn’t happen overnight.

Measurement 158

Measurement Survey Marketing Effort Score 158

Optimove

JANUARY 3, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Successful marketers always keep their eyes on the horizon. Following these recommendations now will uplevel your personalization efforts, increase customer lifetime value (CLV), and earn your customers’ loyalty for life.

Marketing 59

Marketing Customer Centricity Analytics Touchpoint 59

SurveySensum

AUGUST 21, 2023

Are you struggling with retaining your existing SaaS customers? However, the good news is that some have managed to double their revenue through effective customer retention strategies. In SaaS businesses, subscription deals are offered where customers pay either monthly or yearly to use their software. You’re not alone.

Customer Retention 52

Customer Retention B2B Strategy NPS 52

Experience Investigators by 360Connext

OCTOBER 17, 2023

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

Leadership 259

Leadership Customer Experience Customer Centricity How To 259

2020 Research

OCTOBER 18, 2023

During Sago’s recent webinar, “ Harnessing AI in Research: A Roadmap to the Future ,” Raj Manocha, Chief Client Officer of Sago, delved into the current state of AI in market research and how to leverage its capabilities to enhance insights and drive forward-thinking strategies.

Marketing 108

Marketing Healthcare Analysis Case Study 108

Gainsight

AUGUST 4, 2022

In the decade since Gainsight created the customer success (CS) category, the industry has matured from a reactionary stance, answering post-sales and services needs, into a proactive and sophisticated revenue-generating machine. . This is where we at Gainsight believe a great Customer Success Operations (CS Ops) team comes to the rescue. .

Customer Success 105

Customer Success Management Marketing Analytics 105

SurveySparrow

MARCH 26, 2021

Having a go-to-market strategy ensures that you have made your launch foolproof, well, at least to a large extent. What is go-to marketing strategy? A detailed plan created to launch a product to the market is called a go-to marketing strategy. Who is responsible for go-to marketing strategy?

Strategy 52

Strategy Marketing Advertising Airlines 52

SurveySparrow

SEPTEMBER 5, 2023

Why do customers choose one brand over another? The answer lies in the way customers are treated throughout their journey with a brand—this is what we call the automotive customer experience. This is why focusing on customer experience in the automotive industry is a big deal. What is Automotive Customer Experience?

Automotive 52

Automotive Trends Strategy Customer Experience 52

ClientSuccess

NOVEMBER 22, 2021

When it comes to working with customers, any CSM worth their salt understands the value of customer sentiment. From checking in with clients during weekly calls to ‘scoring’ accounts in your CRM, customer sentiment drives many of the strategic projects and growth initiatives for your customers. Voice of Customer.

Marketing 52

Marketing NPS Voice of Customer Effort Score 52

Pretium Solutions

OCTOBER 26, 2023

Preparing your application for the Export Markets Development Grant The Export Markets Development Grant (EMDG) program offered by the Australian government assists local businesses in showcasing their products and services in global markets. It is like a roadmap for your grant journey.

Marketing 59

Marketing Roadmap Government Report 59

CSM Magazine

DECEMBER 19, 2023

And looking at the competition in the market, you might also need to invest in digital marketing. According to statistics, around 60% of small businesses rely on digital marketing, whereas 90% use some form of advertising for promotion. Digital Nomad HQ offers full-suite digital marketing services for small businesses.

Strategy 52

Strategy Social Media Advertising Analytics 52

SurveySensum

JANUARY 24, 2024

One of our long-time SaaS clients, Alice, launched her business a few years ago, and her project management tool skyrocketed as it solved a few drawbacks of existing tools in the market. Along with success, Alice also saw a plethora of feature requests from her customers, including her high CLV customers.

Roadmap 52

Roadmap Feedback Customers Survey 52

CSM Magazine

NOVEMBER 28, 2022

You’ve created a customer service software solution that’s as close to perfection as it gets. Fortunately, there are a few things you can do to ensure a safe and successful launch of your customer service software. Here are five steps to ensure your customer service software will be a guaranteed hit.

Software 52

Software Customer Service Marketing How To 52

Gainsight

OCTOBER 28, 2021

Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. Luckily, there are a few ways to measure product-market fit and launch a growth plan that’s worth your time and energy.

Marketing 52

Marketing Roadmap Metrics Measurement 52

Gainsight

OCTOBER 11, 2022

As the technology market enters a new phase, SaaS leaders face a challenge: how to grow their businesses efficiently. A well-oiled customer success (CS) machine that drives Net Revenue Retention (NRR). . SaaS organizations must align their teams around customer outcomes, and scale their CS team’s efforts with the utmost efficiency.

Customer Success 52

Customer Success Marketing Management Roadmap 52

Bold360

DECEMBER 7, 2020

With customers moving so rapidly to virtual and digital spaces, organizations have been forced to pivot their customer engagement and scale their support capacities. . Building the agility needed to support customers and employees as they shift to digital channels, especially in times of crisis, takes digital maturity.

Self Service 98

Self Service Strategy Multi-Channel How To 98

SmartMessage Blog

SEPTEMBER 6, 2022

One of the most comprehensive ways to come together and interact with your customers is End to End Marketing. It is an integrated marketing approach aiming seamless customer experiences using different channels and touchpoints. How to Do End-to-End Marketing? What are the Advantages of End-to-End Marketing?

Marketing 56

Marketing Study Social Media Roadmap 56

BirdEye

AUGUST 28, 2023

Having a social media profile is one thing, but successfully implementing a strong social media management strategy is a different story for a business. And that’s even more true in a market that experiences rapid growth and constant change. Your potential customers are doing more on social media platforms than sharing cat memes.

Social Media 52

Social Media Strategy Entertainment Multi-Channel 52

Totango

NOVEMBER 27, 2023

After several years of relentless pursuit of new business, 2023 made it clear to many companies that growth at all costs is not a sustainable strategy. This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customer success (CS) teams.

Report 91

Report Trends Customer Success Self Service 91

SurveySensum

FEBRUARY 27, 2024

Not only that, employee satisfaction has a great impact on your customer loyalty because companies with an employee engagement program reported enjoying 233% greater customer loyalty. Improved Customer Satisfaction: According to a Gallup study, companies with satisfied and engaged employees have 20% more sales.

Metrics 52

Metrics Strategy Employee Engagement Culture 52

Thematic

APRIL 17, 2019

You worked for IDEO and led user experience and customer insights at DoorDash and Cruise, two of the most successful YC companies. How to Use Insights To Drive Product Roadmap. Arianna: At DoorDash, I was the Director of Insights where I led User Experience Research and Market Research. How did you get into this exciting field?

Roadmap 54

Roadmap Customer Insights Company User Experience 54

West Monroe

APRIL 9, 2023

But the hurdles to capitalizing on acquisitions are numerous, and fragmented tech stacks and poor product architecture can lock companies out of promising new markets—stymying their expansion of differentiated product lines. Those notions may not adequately address the needs of their recently expanded customer base. The upshot?

Strategy 52

Strategy Company Leadership Customer Centricity 52

West Monroe

APRIL 9, 2023

But the hurdles to capitalizing on acquisitions are numerous, and fragmented tech stacks and poor product architecture can lock companies out of promising new markets—stymying their expansion of differentiated product lines. Those notions may not adequately address the needs of their recently expanded customer base. The upshot?

Strategy 52

Strategy Company Leadership Customer Centricity 52

Optimove

MAY 30, 2023

Our May 2023 survey of marketers shows that for the second year in a row, respondents continue to allocate more of their budget for acquisition marketing versus retention marketing, despite consumer spending uncertainty, and that new customer acquisition can cost  five times  more than retaining an existing one.

B2C 52

B2C Survey Multi-Channel Marketing 52