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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

The same survey showed that when hotels get the customer journey right, customers are 61% more willing to recommend the hotel than customers of hotels that only focus on touchpoints. There is greater ROI when the holistic customer journey is the focus. Improving customer experience is what leads to ROI.

ROI 309
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How good is the digital customer experience from travel brands?

Eptica

Date: Wednesday, April 18, 2018 How good is the digital customer experience from travel brands? So, how are UK travel companies doing in terms of online customer experience? Email performance was particularly poor with only two successful answers received by travel brands - and one those took over 7 days.

Travel 49
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Why customer experience matters now more than ever

Maru Group

Unsurprisingly, clothes and fashion (31%), holidays and travel (28%) and eating out and leisure (28%) are going to take the biggest hit when it comes to consumer spending over the next six months. Customer experience is vital as expectations of businesses rise. Voice of the Customer.

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Travel Sector: How to Build a Winning Loyalty Program

Currency Alliance

First up: the travel & hospitality sector. Travel is one of the most venerable loyalty sectors – so it may surprise some that leading brands often approach Currency Alliance, asking for help to find additional loyalty partners. Competition and opportunities have proliferated beyond travel brands’ core markets.

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Bank loyalty: stay top-of-wallet through the next decade

Currency Alliance

Banks, just like travel companies, are emotionally important in peoples’ lives. But most people, of most income levels, would like lounge access, access to special concerts or events, a periodic thank you, a reduced interest rate, or a travel voucher from someone like DragonPass. as well as travel.

Banking 52
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AI in loyalty marketing

Currency Alliance

This article will cover the key opportunities for AI in loyalty – and more widely in the travel and retail sectors. In loyalty, this can be especially powerful in using distressed inventory to create greater customer value for members, in adjusting margins based on demand, or proactively managing program liability.

Loyalty 52
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Guest Post: How to Build Your Customer Experience Roadmap

ShepHyken

When we refer to investing in the wrong technology, we are talking about technology solutions that are too expensive, have low adoption, and fail to deliver ROI. If this airline has primarily leisure travelers (i.e. families, vacationers, infrequent travelers) the adoption of this technology will likely be low.

Roadmap 141