Currency Alliance

JUNE 1, 2020

Of course, after decades of increasingly easy and affordable travel, no consumer’s ambitions will stop with an ice-cream cone. After Covid-19, nearly every customer type will be more deliberate in how they spend money. This will reward them for collecting points with partners, and encourage them to travel when the occupancy is low.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JANUARY 18, 2021

Ask any traveler checking into a hotel after an exhausting business meeting, a white-knuckle flight, or a surprise marriage proposal. This will enable a company to invest less in its loyalty operations and deliver more customer value – generating higher program ROI. A bed is not just a bed.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

Optimove

MAY 4, 2023

Geo- targeting is when a business specifies the location(s) they want their campaigns to ship, considering richer, deeper customer insights such as past-purchase behavior. That’s when marketers create segments of users visiting competitive locations to convert them into customers. around a brick-and-mortar store).

Video 52

Video Social Media Connections Comparison 52

Currency Alliance

JUNE 11, 2017

That is good news for everyone because for merchants ´opening-up´ their loyalty ecosystem, they stand to double or triple the customers participating – with only a linear increase in cost. Stated a different way, ROI from loyalty marketing investments could grow exponentially with a few tweaks that put the customer´s interests first.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

C3Centricity

MAY 25, 2020

Or worse, they invest in the latest platforms and systems in the hope that using technology to understand customers will help them with their knowledge void. If so, then just follow the steps I detail below and you will soon be doubling, quadrupling, if not getting 10x the ROI from your data. Is this your case?

Technology 194

Technology Analysis Data Consumers 194

C3Centricity

MARCH 15, 2018

If so, then just follow the steps I detail below and you will soon be doubling, quadrupling, if not 10x the ROI of your data. ” What these three companies demonstrate perfectly is that technology has merely enabled the consumer to get more of what they want, whether that is travel, retail or entertainment. Is this your case?

Data 206

Data Retail Analysis Analytics 206

Eptica

APRIL 25, 2018

Compelling Brand Values: Deliver on your brand promises to customers. Customer Connectedness: Infuse customer insight across the organization. You might also be interested in these posts: How good is the digital customer experience from travel brands? Why it is time to calculate the ROI of VoC programs.

Customer Connectedness 49

Customer Connectedness Self Service Brand Values Financial 49

C3Centricity

OCTOBER 29, 2017

That’s an immediate improvement in the ROI of your information gathering. 7-steps to insight development, but information gathering is only step #6! customer #insight Click To Tweet. Whenever you want to develop insight, the first task is to decide on the category you want to study. C = Category. I = Intimacy.

Customer Centricity 120

Customer Centricity Customers Customer Journeys Groups 120

ERDM

JANUARY 8, 2018

Article by Ernan Roman Featured on CMO.com Jeff Rosenfeld is the vice president of customer insight and analytics for The Neiman Marcus Group, where he is responsible for leveraging analytics to drive revenue. Marketing effectiveness is essentially a ROI calculation. As you’re about to read, his topic of choice was very timely.

Loyalty 40

Loyalty Analytics Loyalty Programs Travel 40

Currency Alliance

DECEMBER 19, 2022

This article will cover the key opportunities for AI in loyalty – and more widely in the travel and retail sectors. In loyalty, this can be especially powerful in using distressed inventory to create greater customer value for members, in adjusting margins based on demand, or proactively managing program liability.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

BirdEye

MARCH 24, 2023

Building an audience on the platform will lead to more customer insight. The more potential customers know about your brand, the more comfortable they will interact and allow you to learn about their needs. Then, prioritize your initiatives based on their potential return on investment (ROI) and your available budget.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Currency Alliance

MAY 20, 2024

Banks, just like travel companies, are emotionally important in peoples’ lives. But most people, of most income levels, would like lounge access, access to special concerts or events, a periodic thank you, a reduced interest rate, or a travel voucher from someone like DragonPass. as well as travel.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

SurveySensum

MAY 2, 2024

From shaping product development to empowering employees, building trust, and boosting loyalty, a well-oiled closed feedback loop is the secret weapon that elevates customer experience to new heights. It’s a dynamic process where customer insights aren’t just collected. But what exactly is a Closed Feedback Loop?

Examples 52

Examples Customer Service Social Media Loyalty 52

SmartKarrot

APRIL 20, 2022

Access to reliable customer data. By offering loyalty programs, B2B businesses an invaluable customer data. It also helps them build data-driven direct communications strategies that help yield higher ROI. This is a key reason businesses should invest in building customer loyalty, and loyalty programs help. Challenges.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. It will cost you no more than other products or services aggregated in your catalog, and you will discover a great many more rewards that customers genuinely want to earn.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

MARCH 20, 2020

share customer insight among partners, so you know how to maximize lifetime value for each customer, and can create more personalized engagement. It’s a relief to finally see big travel programs recognizing this need to get the mid-tail and longer-tail customer engaged. Maintain low operating cost. The race is on.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

North Highland

SEPTEMBER 16, 2019

New leads came easily, and an aggressive customer identification and acquisition process wasn’t always necessary. Brands were able to target hotel guests, resort partners, or travelers who enjoyed certain types of destinations or entertainment. This is no longer a bonus for consumers—it’s table stakes.

Travel 45

Travel ROI CRM Entertainment 45

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Currency Alliance

FEBRUARY 26, 2019

Customer data: maximize ROI. Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. As you prepare for change, simplify everything as much as possible – for the benefit of your team members and your customers.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

ClearAction

MARCH 20, 2020

Customer-centric voice-of-the-customer respects customers’ inputs by emphasizing cross-functional collaboration in tackling the root causes behind chronic thorny issues. VoC ROI is highest when you’re using it to guide prevention of issue recurrence for all customers.

Customer Centricity 62

Customer Centricity Voice of Customer Customers Financial 62

Currency Alliance

NOVEMBER 17, 2020

putting the customer at the center of your business model. Layering customer-centricity on top implies a single view of the customer – augmented with data from outside your business, and having the tools to make customer insight actionable. To earn $25 in points/miles at 1%, the customer must spend $2,500 per year.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Totango

JULY 30, 2019

The way you feel as you travel versus when you arrive at your destination is a great metaphor for the distinction between customer experience vs. customer success. Customer experience refers to the feelings, emotions, and perceptions customers have when using your product.

Customer Success 77

Customer Success Customer Experience Lifetime Customer Effort Score 77

SurveySensum

JULY 14, 2020

He is both CCXP and CMRP certified, has been listed in the top 25 CX professionals by CX Magazine, and also published a book on Customer Experience. He specializes in operationalizing customer insight to drive better customer outcomes. Arie Goldshlager – Customer Strategy, Customer Analytics, Innovation Consultant.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Experience Matters

APRIL 7, 2015

The ability to provide real-time guidance based on the customer journey transactions and interactions and address personalized customer needs, improving customer loyalty. Enthusiastic, engaged customers – Qualtrics recently hosted their annual Insight Summit, the only insight event of its kind.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Help Scout

JUNE 22, 2021

The ROI of great customer service. “We We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” As you can tell, excellent customer service is a name maker, no matter what your industry.

Customer Service 128

Customer Service Social Media Self Service Knowledge Base 128

Currency Alliance

NOVEMBER 16, 2021

In travel programs, redemption options are usually assembled for the most active loyalty program members – who are typically frequent business travelers – with few, lower-value options that appeal to those members who earn only once or twice per year. Management. Adopt headless, or API-first ecommerce platforms.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

In travel programs, redemption options are usually assembled for the most active loyalty program members – who are typically frequent business travelers – with few, lower-value options that appeal to those members who earn only once or twice per year. Management. Adopt headless, or API-first ecommerce platforms.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

SEPTEMBER 17, 2019

First up: the travel & hospitality sector. Travel is one of the most venerable loyalty sectors – so it may surprise some that leading brands often approach Currency Alliance, asking for help to find additional loyalty partners. Competition and opportunities have proliferated beyond travel brands’ core markets.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

But before we dive into what you need to know (and support) in order to create more value for your company and your customers… Acknowledging certain realities helps build a solid foundation for loyalty. Grocery chains tend to have high frequency and high monthly spend, so they can reach 60-75% customer participation.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

FEBRUARY 10, 2020

Customers understand this, and they have demonstrated they are willing to allocate share of wallet and share their data in exchange for the value of greater personalization, recognition and positive experiences. travel (Budget car rental, Velocity). That makes your program seem a lot more worthwhile to people who aspire to travel.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52