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Introducing the Forrester Reference IT Capability Map

Forrester's Customer Insights

Today, I am happy to announce the publication of the Forrester Reference IT Capability Map. This is a comprehensive, mutually exclusive and comprehensive statement of the major capabilities used to define and deliver IT and digital systems, individually and at a portfolio level.

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What is Voice Feedback and How can You Generate Customer Insights From it?

Lumoa

In this article, we’ll explain what voice feedback is and how you can easily generate customer insights from your customer calls. Organizations often collect customer feedback from multiple sources such as social media, emails, chat, surveys or reviews. How do you generate customer insights from voice data?

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You Need A Martech Reference Model – Here’s Why

Forrester's Customer Insights

A question I often get from Forrester clients is: “Do you have a martech reference architecture that I can use to build my martech stack?” ” The short answer is no; but it’s not that simple. First of all, marketers should think in terms of an interoperable martech ecosystem, not stacks or platforms.

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How Haggar Overcame the Challenges of Wear Testing with Customer Insights

Alida

Wear testing, also commonly referred to as a home usage test (HUT) or in-home user test (IHUT), is a method many consumer goods and retail brands use to get direct feedback on their products. The brands ship their products to select consumers to use in their homes.

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13 Best Practices for Website Feedback: Gathering and Utilizing Valuable Customer Insights

SurveySensum

Customize Feedback Requests: Tailor feedback requests for each segment to address specific interests or concerns. Use Customer Names: Include the customer’s name in feedback requests or follow-ups for a more personalized touch. You keep refining your website based on those invaluable customer insights.

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How to Gather Customer Insights with CS Software

Totango

By sharing the insights of these multi-dimensional data streams across your enterprise, you increase accountability for the customer experience and create a customer-centered enterprise that is poised to effectively deliver customer lifetime value. This information is then stored in your CS database for future reference.

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Customer Insight Marketing

Optimove

What is Customer Insight Marketing? Customer insight refers to having a deep understanding of your customers, their behaviors, their preferences and even their needs. Customer Insight Marketing Analysis, Strategy and Tools. You need to have the right customer insight tools at your disposal.