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Ford Versus Ferrari: A Lesson in Customer Experience?

ShepHyken

Functionality versus customer experience: Do they belong together? And both dealerships – Ford and Ferrari – provide stellar customer service. While both may appreciate a good customer experience, one wants a different product experience.   Here’s another example. The Ford costs about $25,000.

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Customer Experience Is Like Maintenance on Your Car

ShepHyken

but when it comes to taking care of the customer, they fail. This made me think further about how cars are maintained, and it’s not much different from how you would want to run your business. Assuming you have a good product, you want to create processes that are customer- and employee-friendly. Connect with Shep on LinkedIn.

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The Link Between Sales and Customer Experience

ShepHyken

Customer service and customer experience (CX) are more than what happens after the sale. It actually begins long before a customer ever makes a purchase. Then, there’s the experience during the sales process and what happens after the sale, which could include a typical customer support call and more.

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Do You Give Your Customers an Experience – Or Just a Transaction?

ShepHyken

Experience their reputation for fun, which goes beyond the employees’ personalities and includes a uniform, which is a somewhat “loud” Hawaiian shirt. So, which company or brand are you? You don’t need outgoing employees wearing loud Hawaiian shirts for a customer to experience your brand. Connect with Shep on LinkedIn.

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Elevating the Ordinary: How Pride Transforms Your Work

ShepHyken

This experience reminded me of a chapter from my book, Be Amazing or Go Home. While this applies to any job in any type of company, I want to emphasize the importance of thinking this way as it applies to the customer experience. She was friendly and funny, and her positive attitude about her job inspired us. Don’t be ordinary.

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This Customer Could Ruin Your Business

ShepHyken

What if I told you that a satisfied customer could ruin your business? Most people think satisfied customers are happy and will come back. They found that up to 40% of satisfied customers don’t come back – even though they are satisfied! The experience was average – not bad, but not great either.

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Make the Complicated Simple

ShepHyken

When I’m asked to give a customer experience keynote speech , one of the points I like to make is the importance of simplifying the complicated. And we must do the same in business. Customers don’t want or like complication, confusion, or friction. So, let’s take this concept to the next level.