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Local search marketing: everything you need to know

BirdEye

In this blog, we’ll cover what you need to know about local search, from what it is to how it works and why you need to use it to reach more local customers. Table of contents What is local search marketing? How does local search marketing work? What is local search marketing? How does local search marketing work?

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The Customer Experience Conundrum: Where Does It Belong in Your Organization?

Experience Investigators by 360Connext

Where this vital function should sit in their organizational structures is the lingering question of customer experience management. The rationale is straightforward: marketing is outward-facing and focused on understanding and fulfilling customer needs. Yet traditional marketing goes up to the sale.

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CRM vs CEM: Where should you put the money?

CloudCherry

The customer plays such a crucial role that organizations rely on customer data and analysis to best understand customer behavior and what gets them all the way to the end of the sales funnel. Customer Experience Management (CEM). It collects core customer information from various channels (e.g.

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Top 18 text message marketing examples you can start using today!

BirdEye

If you’re looking for text message marketing examples that you can start using today, read on! Why text message marketing works. Text messaging is a powerful marketing tool that can not be overlooked. Best practices for text messaging marketing. Real estate text message marketing. Now for the good stuff.

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How to change your Facebook Page name in 6 steps only

BirdEye

However, as businesses evolve, pivot, or undergo rebranding, the name that once seemed like a perfect fit might no longer reflect the company’s vision or the target market. Here are some potential issues you might encounter: Strict adherence to Facebook’s naming policies: Facebook has specific guidelines for business names.

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Google’s E-E-A-T: The agency’s guide to success

BirdEye

As a marketing agency, Google’s E-E-A-T guidelines impact you twofold. But just as importantly, leveraging E-E-A-T is crucial for effectively managing clients’ websites. But what are the E-E-A-T guidelines, and how can you optimize your site for optimum success? Table of contents What is E-E-A-T?

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YouTube mandates disclosure of AI-generated content in new transparency push

BirdEye

Impact on marketers and brands The new guidelines compel marketers to reassess their use of AI in creating promotional content. The post YouTube mandates disclosure of AI-generated content in new transparency push appeared first on Birdeye Customer Experience Management.