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Optimove Acquires Advanced Mobile Marketing Platform Kumulos. Here’s What’s In It for You

Optimove

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

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6 Email Segmentation Strategies for Higher Conversions 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Having a good email segmentation strategy is instrumental in increasing consumer engagement, ultimately leading to higher conversion rates.

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Reinventing airline loyalty with LoyaltyPlus FrequentFlyer

LoyaltyPlus

Fortunately, operations have resumed with airlines looking for more creative ways of re-engaging with customers. The signs are good as total demand for air travel in January this year compared to the same period in 2021 was up by more than 82%. These can include everything from cargo and airport loyalty to industry travel.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

They’re a low-cost incentive compared to other forms of incentives such as discounts, cashback, affiliate marketing offers, or paying for search traffic from Google. Plus, many types of points are widely appreciated by customers, and are useful to the brand for scoring different customer actions while influencing behavior.

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4 Strategies to Drive Customer Loyalty: Post-Pandemic Edition

CSM Magazine

In today’s irregular world you need to make sure your customers are loyal to your brand. Anastasia Tatsenko, Head of Sales and Customer Success at NetHunt CRM explains. In the regular world, obtaining customer loyalty is an important goal for any business to achieve. Expert Guidance.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. There’s a lot of useful takeaways in this, for loyalty marketers.

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7 Industries That Need To Outsource Customer Services in 2021

Magellan Solutions

Travel and Tourism. In order to create a world-class business impact, small to midsize travel companies need to overcome various challenges. . So, in what way does customer care outsourcing companies and BPOs help the Travel and Tourism industry ? Virtual Assistant Travel Agent. Appointment Setting. Data Entry.