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ICE 2024: The CRM Lightning Talks Are Back in Action

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Due to popular demand, Optimove’s much-anticipated Lightning Talks are making a return at ICE 2024 between February 6th and February 8 th ! Learn more about each topic and why you should attend below.

CRM 69
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Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. Recurring-revenue businesses succeed by nurturing customer relationships over the entire lifecycle. Gather the business intelligence (BI) you need to truly understand the customer experience. Ready for a controversial statement?

CRM 90
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CRM Hack: Cross-Sell Principles

Optimove

During the COVID-19 pandemic, as the world got shutdown and numerous sporting events were either canceled or postponed, the need to get players trying out new games become a lifeline for many operators. Of course, it’s a pretty useful CRM tactic in other verticals. Which customers should we focus on?

CRM 98
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The Building Blocks of (a smart) CRM Marketing Strategy

Optimove

Do you know what the right ratio is between automated and non-automated campaigns for a healthy CRM Marketing strategy? From our experience, approximately 85% should only be automated, and the remaining should mix behavior-based campaigns, ad-hoc events, experiences, and more. But how do you even START?

CRM 52
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The Building Blocks of (a smart) CRM Marketing Strategy

Optimove

Do you know what the right ratio is between automated and non-automated campaigns for a healthy CRM Marketing strategy? From our experience, approximately 85% should only be automated, and the remaining should mix behavior-based campaigns, ad-hoc events, experiences, and more. But how do you even START?

CRM 52
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Use This One-Two Punch to Power Personalized and Unified CRM-Journeys Across All Your Channels

Optimove

Growing through your existing customers is more cost-effective than acquiring new ones. Still, with more and more customers turning to online as their preferred form of purchasing, brands often struggle to stand out in the crowd, acquire new customers and provide them with a positive experience from the get-go. How It Works.

CRM 52
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The SAP CRM Story: 18 Years In The Making – Is It Finally Right?

Esteban Kolsky

Earlier today, at SAPPHIRE (their annual show for and with customers), SAP released C4/HANA, their final attempt at getting the CRM story right. There were some good points made, and some good improvements to the story they will tell – and some of those points can even mean adoption from their customer base for SAP C4/HANA.

CRM 83