XI Café Podcast, Episode 5: How New Zealand Automobile Association Uses Voice of the Customer to Optimize Engagement, Retention and Satisfaction?
InMoment XI
MARCH 7, 2023
The team knew engagement was dropping—and with membership retention as a key metric for the business, this was an important challenge to tackle. NPS, CSAT, and sentiment measures were set and with verbatims on top, understanding the WHY behind engagement drop became easier. A: Next up for NZAA is strategic customer journey mapping!
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