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It’s Viral, It’s Video Storytelling – Live Visuals Rule

Michelli Experience

Later we learned to communicate through written symbols and today it seems the most preferred communication medium is words shared through video. Great customer experience brands are not only “visual storytellers” but they are supporting their customers as those brand loyalists visually communicate about their brand journey.

Video 235
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Lessons From Leaders At Brands Where CX Is Working

Storyminers

It’s in the form of a dozen interviews with company leaders whose brands are excelling at the customer experience. Digital engagement ideas and tools allow Clorox to connect with customers in fresh and personalized ways. Better means personalized, engaged, and clinically accurate. Makes sense. by giving them smiles.

Brands 350
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From a Good to a Great Website: 9 Ways to Engage More Successfully

C3Centricity

One that encourages current and potential customers to both see and engage with your content. Words have given way to more images and now also to videos. Checking a website is often the first step a customer makes when they are interested in a brand or manufacturer. Full details of your products, brands and services.

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How to Build Customer Trust and Loyalty

InMoment XI

Throughout the customer journey, your brand should meet customers where they are. Trust often leads to loyalty, but your brand has to make the first move. An effective approach here would be to engage with and respond to customers, because engaged customers are more likely to promote your company than unengaged customers.

Loyalty 260
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5 Ways to Leverage Net Promoter Score to Boost Customer Retention

InMoment XI

One user engagement strategy you can use to boost your customer retention is to make use of the Net Promoter Score (NPS) system. Simple to understand, this powerful metric can give you a wealth of information that you can use to improve your brand. What Is Net Promoter Score? NPS is a metric designed to measure customer experience.

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The Future of Brand Building is Customer Centricity

C3Centricity

Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. They hoped that it would revive sales and give new vitality to their communications to better engage their customers in the new social world.

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Ten Market Research Myths that Harm Your Brand

QuestionPro Audience

Unfortunately, nagging myths about market research often stall and crash brands as they navigate shifting times full of digital breakthroughs and sophisticated audiences. What’s more, continuous research can unveil hidden motivations and desires in audiences, which is potentially game-changing for a brand. ONCE IS ENOUGH.

Brands 191