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NPS vs. Social Media For Market Research

Retently

One of the most common questions we receive, as an NPS®-focused software business, is how Net Promoter Score® differs from the type of data you can extract by studying people’s reactions on social media platforms like Facebook, Twitter and Instagram. This is an easy question to answer, although one that’s best tackled in detail.

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Digital Detox: How Different Generations Navigate Social Media Breaks

2020 Research

hold less optimistic views on the positive effects of social media breaks on mental health compared to their younger counterparts. But how do different generations approach social media use when it comes to unplugging? Older individuals in the U.K. Interestingly, older individuals in the U.K.

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How Much Customer Service Should Your Social Media Accounts Handle?

CSM Magazine

The ubiquitous nature of social media and its engagement potential has led companies to increasingly leverage these platforms for customer service purposes. However, it raises the question – how much customer service should your social media accounts handle? According to a study by J.D.

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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5% However, according to a recent Data & Marketing Association (DMA) study, the average ROI for digital (email) marketing in 2022 was $36 for every $1 spent. of company revenue to 9.1%

ROI 226
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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

The coming year is no exception, as consumers across the globe plan to make travel a priority, despite ongoing economic uncertainty. According to a recent report, 81% of consumers plan to travel the same amount or more in 2024, compared to 2023. Instead, 71% of consumers expect personalization from the businesses they choose.

Hotels 260
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Customer Experience 101: Types of Surveys

InMoment XI

Surveys are a way to compile data from a group of people, but they can be more than that. Surveys are also direct insight into your customers and information about how they feel about your company, products, and services. How do they feel about your company’s social media presence? The Most Common Types of Surveys.

Survey 260
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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles. Integrated CX platforms, powered by AI, pull customer signals from various sources, such as purchase history, past engagements, surveys, ratings and reviews, and social media interactions.