InMoment XI

FEBRUARY 9, 2024

At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles. Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. Data is foundational to achieving these goals.

Automotive 260

Automotive Customer Journeys Chatbots Ecommerce 260

Optimove

NOVEMBER 29, 2023

Why It Matters: The majority of today’s consumers are embracing the use of AI in marketing — which is great news for retailers. Our new report unlocks valuable insights into customer perceptions of AI, and provides tips on how to best use AI to enhance the customer experience and increase lifetime customer value (LCV).

Report 52

Report Consumers Loyalty Brands 52

C3Centricity

MARCH 12, 2024

The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This guide is for all executives who recognize the critical role that strategic, data-driven customer engagement plays in their company’s success. Because consumer behaviour has evolved.

Customer Engagement 226

Customer Engagement Engagement Competitive Advantage Entertainment 226

Optimove

JANUARY 26, 2023

Consumer trust is a crucial component of any successful marketing strategy. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops. One effective way of gaining consumer trust is Customer-Led Marketing.

Loyalty 59

Loyalty Consumers Brands Retail 59

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. For brands, message relevancy and personalization are key to mitigating marketing fatigue. Consumers are open to more relevant messages.

Consumers 64

Consumers Survey Brands Marketing 64

BlueOcean

DECEMBER 13, 2022

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Salesforce research says consumers like us belong to 4.3 loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Integrity Solutions

APRIL 19, 2024

It’s about asking questions from a place of genuine curiosity, listening, fully absorbing what you’re hearing and then being willing and able to pivot in whatever direction the customer’s answers take us. The research also shows 61% of customers feel they’re treated as a number rather than a human being.

Sales 107

Sales Loyalty Communication Contact Center 107

Currency Alliance

JUNE 1, 2020

The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. They don’t use the data that customers provide.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

SurveySensum

MARCH 7, 2024

As consumers become more conscious of the ethical and social implications of their purchasing decisions, the importance of CSR in the corporate landscape has grown significantly. Consumers today are more discerning than ever, seeking out brands that align with their values. CSR provides a valuable avenue for differentiation.

Loyalty 52

Loyalty Competitive Advantage Connections Brands 52

Optimove

MAY 2, 2023

Trend results of three recent Optimove surveys, each of more than 400 US consumers, show that consumers’ planned shopping budgets increased slightly in March. The data aligned with consumer confidence reported by  The Conference Board , which showed  its Consumer Confidence Index®  increased slightly in March to 104.2

Consumers 52

Consumers Loyalty Survey Conference 52

Optimove

APRIL 26, 2023

It is the final stage of the customer journey that is victory. Nothing is more valuable than when a consumer becomes a repeat customer and advocates for a product or service. The post Marketing Bottlenecks In Creating Customer Loyalty appeared first on Optimove.

Loyalty 52

Loyalty Marketing Customer Journeys Consumers 52

BlueOcean

OCTOBER 4, 2023

When one in five of your customers speak something other than English as their first language, providing bilingual customer support is critical. Without it, you risk taking a hit to your CSat scores, your brand loyalty, and your bottom line. The impact of bilingual support on the customer experience cannot be understated.

Contact Center 310

Contact Center Customer Care Average Handle Time Consumers 310

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Beyond Philosophy

FEBRUARY 1, 2024

Listen to the podcast: Customer research is an essential part of managing their experiences to foster customer loyalty. However, many firms look at customer research as a one-and-done project. Seven years is a long time relative to customer markets. Or they know, but don’t want to admit it on a survey.

Consumers 78

Consumers Self Service Survey System 78

Optimove

JUNE 29, 2023

The survey also reveals that 86% of consumers plan to repeat purchases from the same brands as last year. Plus, typically budget-conscious consumers are willing to invest more in educational needs, a significant increase compared to other shopping periods such as holidays, summer, and Mother’s Day.

Loyalty 52

Loyalty Consumers Survey Loyalty Programs 52

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Merkle

DECEMBER 20, 2022

Marketers are facing a consumer landscape that is significantly different than the one just two years ago. Today’s inflationary pressures are influencing consumer preferences and expectations in every aspect of the customer experience. Loyalty programs are no exception.

Meeting 93

Meeting Loyalty Loyalty Programs Brands 93

Doing CX Right

FEBRUARY 12, 2024

Does price and deals win repeat business or customer service experiences? Uncover what sways consumer loyalty and actionable strategies. The post The Great Debate: Price Versus Customer Service in Securing Brand Loyalty appeared first on Doing CX Right. Read expert views now.

Loyalty 64

Loyalty Brands Customer Service Strategy 64

Doing CX Right

MARCH 1, 2024

Do You Want To Change Your Pricing Model Without Jeopardizing Customer Loyalty? Read and Apply Strategies Based On Case Study That Resulted In Consumer Backlash. The post Ensuring Customer Loyalty Amid Price Changes: Lessons from Wendy’s Public Backlash appeared first on Doing CX Right.

Loyalty 59

Loyalty Case Study Study Strategy 59

BirdEye

SEPTEMBER 6, 2023

Online reviews unlock a wealth of knowledge for prospective customers. Birdeye’s latest data report explores the significance of online reviews in consumer decision-making processes and sheds light on how the reputation of a multi-location business impacts its selection in local markets. Does reputation affect consumer choices?

Consumers 115

Consumers Report Multi-Channel Data 115

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 72

Marketing Survey B2C Loyalty 72

Peter Lavers

JANUARY 13, 2020

In his second blog written as part of the SAS UK Collaborators programme reviewing the SAS / Futurum “Experience 2030” report , Peter Lavers digs deeper into the question regarding what will drive customer loyalty in the future (up to 2030). You can read the full blog by clicking here.

Loyalty 52

Loyalty Consumers Culture Report 52

LoyaltyPlus

FEBRUARY 27, 2023

Over the past 12 months, social media has become an integral part of people’s lives and has had a significant impact on how consumers perceive and interact with brands. It has become vital for companies to have a strong social media presence in order to build and maintain brand loyalty.

Social Media 52

Social Media Loyalty Advertising Customer Relationship Management 52

SurveyGizmo

NOVEMBER 4, 2021

COVID killed brand loyalty. Brand loyalty took a nosedive during the pandemic with 75% of consumers trying a new shopping behavior since COVID started. During the pandemic, consumers vented their need for novelty by ordering new toothpaste, a different cereal, or engaging in a fully new routine. Why Loyalty Matters.

Loyalty 95

Loyalty Brands eBook Loyalty Programs 95

ShepHyken

MAY 29, 2023

Top Takeaways: Loyalty programs are used in different industries to attract new customers and retain existing ones. Loyalty programs have now evolved to include enhancing the customer experience. In the recent Achieving Customer Amazement study , 69% of customers say loyalty programs are important to them.

Loyalty 62

Loyalty Loyalty Programs Airlines Hotels 62

Comm100

FEBRUARY 15, 2022

The modern global consumer is impatient, specific about their needs, and more than willing to jump ship to go to another brand if you fail to impress them immediately. If you want your brand to thrive in the modern market , you’ll need to know how to pivot your customer service practices to give your target consumers what they want ASAP.

Self Service 130

Self Service Consumers Customer Service Social Media 130

ProProfs Chat

FEBRUARY 13, 2020

“What can help me get committed and loyal customers?”. But trust me, factors like: Product quality, Awesome support, Marketing reach, Efforts to engage customers, . Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Mobile Customer Loyalty.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

West Monroe

FEBRUARY 18, 2024

While today’s rapidly evolving financial landscape has banks focusing on numerous priorities, consumer lending is experiencing significant shifts that demand immediate attention to manage current expenses and position for future growth. The solution, then, has been to hire rapidly and throw bodies at the problem.

Consumers 52

Consumers Technology Strategy Banking 52

ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

SmartMessage Blog

JULY 20, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. Statistics state that it is more profitable to keep current customers compared to acquiring new ones.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

Optimove

DECEMBER 7, 2023

Why It Matters: Understanding the dynamics of customer behavior is the key to creating Customer-Led Marketing strategies that drive retention. The Big Picture: The holiday season is a crucial period for consumer brands, characterized by a significant boost in sales and an influx of both new and existing customers.

Loyalty 75

Loyalty How To Gamification Policies 75

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

Trends 72

Trends Marketing Video Consumers 72

BirdEye

APRIL 28, 2023

If so, then effective insurance marketing strategies are the way to go. When debating whether to make a purchase online, 93% of consumers say they rely on the advice and experiences of other buyers to make a decision. You can also expand your referral program through affiliate marketing.

Insurance 98

Insurance Strategy Marketing Social Media 98

Second to None

MARCH 2, 2021

Your brand experience is a multi-layered avenue that draws a connection between you and consumers — positively or negatively. You can, and should, use the brand experience as a frontline tool to turning consumers into customers — and loyal ones. Brand Experience vs. Customer Experience. Customer effort.

Consumers 109

Consumers Brands Customer Experience Social Media 109

Optimove

SEPTEMBER 21, 2023

Retailers should start holiday shopping marketing early ahead of 2023 Black Friday and Cyber Monday and focus on existing customers, Optimove data shows. Early Bird marketing land Black Friday customer To meet customer expectations this year, marketers should not wait before they begin their marketing efforts.

Marketing 81

Marketing Loyalty Retail Analysis 81

ProProfs Chat

SEPTEMBER 9, 2020

“How do we get ardent customers for our brand?”. If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. But with the awesome customer loyalty programs in place, they’ve successfully ensured that customers return to their store to make a purchase and earn more points.

Loyalty Programs 96

Loyalty Programs Loyalty Net Promoter Score Gamification 96