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10 Ways to Build Customer Centric Organization

ProProfs Chat

You might have a hard time believing, but the most effective solution is building a customer centric organization. . But what is customer centricity ? Maybe a couple of customer surveys. For decades, companies of all sizes across the globe have been working on their customer centric business strategy.

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Customer Centricity is Today’s Business Disruptor (Insights are its Foundation)

C3Centricity

It was an incredible Symposium run by Sitecore and I was blown away by the importance placed on customer centricity during the whole event! If we’d only looked at other fruit flavoured soft drinks we would have missed a whole – and large – section of category consumers. But more about that in a moment. An Offer You Can’t Refuse!

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What Consumer Goods Companies Can Learn From Healthcare. 7 Lessons of Customer Service Excellence

C3Centricity

If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you have consumers in your industry name and well healthcare’s reputation is not that great. I was recently in a clinic for surgery and was surprised by how customer (patient) centric they are.

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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

Totango

Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model.

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Utilities and The State of the Consumer

Maru Group

Ten years ago, the Smart Energy Consumer Collaborative (SECC) was founded to understand the wants/needs of energy consumers in North America and share those learnings with industry stakeholders. The 2020 Symposium gathered members to reflect on the past decade and look to where consumer needs are heading into the next decade.

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How to Sell More to Less People: Essentials of Segmentation

C3Centricity

The consumers of the different types of beverages are easy to identify since the products they buy are too. As the grouping is based on the consumers of the different products, this is not a very useful segmentation for marketing, since consumers can appear in more than one segment. The MIDAS touch.

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The Value of Open Ended Feedback

Alida

Generally speaking, you can quickly send out a quantitative activity and have the analysis done in a fraction of the time it would take to do a qualitative exercise. What you can’t do with quantitative is hear your customers’ voices. In the end, having that open-ended feedback changed the entire dynamic of the exercise.

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