Build the Right Customer Loyalty Program

QuestionPro Audience

For that reason, consumer-facing companies find it essential to have some type of customer loyalty program. But with so many different loyalty programs out there, how do you know which one is best for you (and your customers!)? Customer Experience Customer Loyalty

Building a Customer Loyalty Program That Drives Brand Love


As consumers, our needs are satisfied all around. It means consumers expect great product quality, but it’s no longer a currency that differentiates your business. Why bother with a customer loyalty program? What do we mean when we say “loyalty?”

Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. For the past several decades, many companies have relied on customer loyalty cards or programs, by which they can track purchase behavior and give rewards for repeat and volume buying activity. Customer loyalty programs are especially popular among retailers. also has no loyalty program.

Improve Millennials’ Experience with a Targeted Loyalty Program

Customers That Stick

Building a base of loyal customers can be one of the most effective ways to increase your profitability and optimize your customer acquisition costs, but what does it take to win the favor of Millennials (consumers who are currently between 18 to 34 years old)? Guest Poster: Kristen Gramigna.

Let’s shape the future of loyalty programs

Currency Alliance

Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. We just have to think about loyalty programs in a more collaborative way so that both customers and merchants can benefit from enhanced data.

How Consumers Really Feel About Your Loyalty Program

Forrester's Customer Insights

Points and discounts are the hallmark of most loyalty programs. And, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend. But loyalty isn’t just about the purchase — or at least […]. B2C marketing customer emotion emotion loyalty b2c marketing customer loyalty Marketing

The top 5 ways to make loyalty programs more effective

Currency Alliance

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. Consumers are changing rapidly.

Disruption: The Relentless Drive to Remove Friction in Customer Loyalty Programs


Astute watchers of changes in the loyalty marketing world (we include you gentle reader) will have noticed some important developments that are still to reach their ‘tipping point’. The general trend to replace physical loyalty cards is part of it, as we see e-wallets that store our cards. Less fuss, less taps, less to remember when collecting loyalty points while shopping, less friction.

Getting real value from loyalty programs

Currency Alliance

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. Most consumers and merchants now realize that actual benefits are far from their expectations. The old business model might have worked when only a few very large brands had loyalty programs.

How Smart is your Loyalty Program?

Think Customers

Along with "next guest, please" the phrase consumers most likely hear at a store is, "are you part of our loyalty program?" But while most companies have a loyalty program, many still struggle to pull actionable insights from the mountain of loyalty data they've collected. Customer Experience Customer Loyalty homepage

Tapping into the Loyalty Program for Glowing Online Reviews

Loyalty deserves to be rewarded. Especially when that loyalty is what keeps a business afloat. There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program.

McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

A recent Forbes article by McKinsey (“Making Loyalty Pay: Six Lessons From The Innovators”), showed that, based on the consulting organization’s recent study, loyalty program participation has steadily increased over the past five years (a 10% annual rate of growth), with the average household now having almost 25 memberships ( [link] ) For all of that growing popularity, there are huge questions for marketers: Are the programs contributing to increased sales?

Ending apathy around customer loyalty programs

Currency Alliance

You get to the front of the queue in your local store and the assistant asks for your loyalty card. Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either. We’ve all been there.

Ending apathy around customer loyalty programs

Currency Alliance

You get to the front of the queue in your local store and the assistant asks for your loyalty card. Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either. We’ve all been there.

Making the most of customer loyalty programs

Currency Alliance

In 2015, Forrester Consulting released a study about satisfaction with loyalty programs in the US. They suggested that many loyalty program decision makers don’t feel they are making the most of customer loyalty programs. Much has been made of customer apathy around loyalty programs in recent years. Surely if both merchants and consumers feel this way, something has to change. A global loyalty currency would solve this problem.

Amex, Macy's, and Rite Aid Take a Stab at a Multi-Brand Loyalty Program

Think Customers

The retail landscape is crowded with loyalty programs giving consumers a plethora of points, discounts, and rewards-based memberships to choose from. In fact, the average American household holds memberships in 29 loyalty programs across the retail, financial services, and travel industries, but actively uses only about 12 of them, according to loyalty marketing research company Colloquy. Customer Loyalty homepage

Avoid a “Copy/Paste” Mentality When Taking Your Loyalty Program Global

Forrester's Customer Insights

The draw of loyalty programs and their potential for better savings and experiences is universal: Forrester’s data shows that nearly three-quarters of online adults in China, France, Germany, the U.K, belong to at least one loyalty program. In response to this intercontinental consumer interest, marketers are certainly not shying away from the challenge […

Leadership and Crafting the Customer Experience in Consumer Goods with Kathy Tobiasen

Customer Bliss

Launch a loyalty program – Recognize their purchase behavior and automatically reward them for it. Start developing consumer insights: why did you leave and how can we earn their trust back? Overview.

Top loyalty trends for 2018 and what they mean for brands and customers

Currency Alliance

There are of course many trends taking shape, but we thought we would take a look at what we consider to be the three top loyalty trends for 2018, and the implications of these for both brands and customers. Everyone knows that trust is key in brand loyalty. How we see loyalty in 2018.

Supply and Demand: Why Consumers Desire Mobile Payments and E-Receipts

Win the Customer

It seems consumers are quickly adapting to mobile payment systems in droves, but many companies have neglected to keep pace. For example, the iPhone 6 Plus is set up for mobile payments and makes on-the-go shopping a breeze for consumers. Streamlined Loyalty Programs.

Amazing Business Radio: Patrick Reynolds


Ushering in the Next Evolution of Brand Loyalty and Customer Experience. What does the future of brand loyalty look like? Top Takeaways: In the past, it was enough for loyalty programs to offer a “punch card” with a buy-nine-get-one-free approach.

What GDPR means for customer loyalty

Currency Alliance

However, what isn’t being discussed so much is what GDPR means for customer loyalty. And a customer signing up to a loyalty program is one of the most common ways for them to hand over their data to the merchant. What GDPR means for customer loyalty.

How a more emotional customer experience can transform loyalty

Currency Alliance

Their ever-rising expectations mean that focusing on a loyalty strategy based on price and transactions alone is no longer enough: it will only produce a race to the bottom on price and once someone beats you on price, most customers will switch. The two types of loyalty.

Paranoid Brand Warning: Consumers can sense your fear

Currency Alliance

Consumers love confidence. On evidence, true customer loyalty is won through projecting self-assuredness, generosity and boldness through your brand. As consumer marketing agency C Space puts it in their 2017 report, “Unlocking Customer Inspired Growth,”.

5 Top Customer Service Articles For the Week of November 27, 2017


Josh Linkner, innovation guru, shares four core ideas that build loyalty. 6 Key Statements to Propel Your Customer Experience Program by Bill Price. CustomerThink) Sometimes we get wrapped around too many axles defining and dimensioning customer experience programs.

Loyalty Coalitions V3.0: greater benefits for consumers and brands

Currency Alliance

A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model. Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs.

Guest Post: The Future of Customer Loyalty Mimics the Past – Customer Centricity Says It All


This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. It’s all just a part of consumer demand, and customers still demand the in-store experience. That’s important because customer-centricity continues to be the driving force behind sales, and true customer loyalty. So, what’s the future of brand loyalty?

B2B Marketers: Borrow From B2C Loyalty Tactics To Deepen Business Relationships

Forrester's Customer Insights

After almost every loyalty-related speech I give, I get some variation of the following question: "How does this apply to B2B?" " Sure, customer loyalty programs are most frequently associated with consumer-facing rewards schemes, but earning customer loyalty is very important for B2B companies too. Loyalty programs. customer loyalty. B2B marketing Customer Insights Loyalty programs customer loyalty

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5 Ways to Take Action and Impress Tomorrow’s Consumers, Today


A recent study by Apadmi has given retailers and business owners a glimpse into what consumers really want. From click -and -collect to mobile checkout and order ahead, having a solution that works across all devices for both consumers and staff and makes the most of each is essential. In fact, 75% of customers continue to participate in loyalty programs and affiliate themselves with your brand due to the relevance of offers and rewards.

Service Untitled» Blog Archive » Advantages of using customer.

Service Untitled

Home About Service Untitled Subscribe for Free Consulting Contact Archives Advantages of using customer loyalty programs Cheryl July 30, 2010 Customer Service , Proactive No Comments I was just at Petco to buy dog food, and the cashier asked me if I wanted to join their customer loyalty program.

Coalition Loyalty In The US Shows "Plenti" of Promise

Forrester's Customer Insights

based coalition loyalty program with eight partners, including Macy's, AT&T, Exxon Mobil and Rite Aid. These types of programs, which let consumers earn and redeem a single currency across multiple partners, are popular in other areas of the world, but coalitions have historically failed to gain traction in the United States. But any decent loyalty marketer knows enrollment doesn't tell the whole story. coalition loyalty. customer loyalty.

How Loyal Are Starbucks Customers?

Experience Matters

Starbucks launched changes to its loyalty program that is causing some backlash from customers. So I decided to examine our data on the loyalty of US consumers to the coffee shop giant. My take: As you can see below, Starbucks ranks 23rd out of 293 companies in the 2015 Temkin Loyalty Index. Starbuck’s loyalty ranks 5th out of […]. Customer experience Starbucks

3 Ways to Build Customer Loyalty

Smarter CX

consumers hold 3.8 billion memberships in loyalty programs, according to the COLLOQUY Loyalty Census. is a member of over 10 loyalty programs. Here are three ways to build customer loyalty and keep them coming back for more.

Building Loyalty Doesn’t Need a Card

Beyond Philosophy

Customer loyalty and retention are goals for most organizations as a result. In the past, some companies’ modus operandi to build their loyalty involved a loyalty card with additional benefits. However, these loyalty card benefits just became part of the offer over time. So now what do we do to build Customer Loyalty? Loyalty Programs Disappoint Customers. Are Loyalty cards about loyalty or just another form of offering benefits?

Where Is Gamification Going? Some ‘New Rules’; Or, Stated Another Way….

Beyond Philosophy

just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? Several years ago, one executive of a game design firm defined gamification as “a loyalty program on steroids, functional software that looks and plays like a game and a real world activity with feedback and challenges.” Michael Lowenstein, Ph.D.,

Using Feedback to Drive Customer Loyalty


I love the loyalty program. That is called customer loyalty. Establish clear and direct ways to honor their loyalty—not just through points and coupons, but by tagging their customer profiles so customer support teams can proactively acknowledge their tenure.

How to Solve Loyalty Pain Points


Building Loyalty With Privacy In Mind. When building a loyalty program, it is more important than ever to include considerations around privacy and data security right from the start. What are customers doing once they part of the program? Customer Retention and Loyalty

How Two Leaders Use Customer Journey Mapping As a Tool to Unite Leadership and Address Customer Retention Concerns

Customer Bliss

Kathy has mapped three different journeys to better understand how customer onboarding, win-back strategies, and loyalty programs impact the business and the customer’s journey. Journey mapping also helped Kathy and her team develop a loyalty program for the devoted customers.

Why Companies Need to Bring Mobile Technology to the Marketing Table {Guest Post}

Michelli Experience

Automated SMS platforms, too, are on the rise, boosting the total number of consumers considering text-for-service options superior than other provided offers. Two: Mobile Loyalty Programs Work. Buyers love feeling like “part of the program.”

New Report Reveals How to Build Customer Confidence in 2015


The latest Retail Customer Experience report, Retail Future Trends 2015 , highlights how both consumers and retailers are feeling about trends in retailing. The survey results from consumers highlighted what customers are really seeking. Want to appeal to consumers in retail?

4 Customer Retention Strategies To Help Online Businesses Boost Loyalty


Simply put, customer retention refers to the strategies and tactics businesses use to encourage repeat purchases and ongoing loyalty from their existing customer base. 56% of consumers say they’re more loyal to business who “get them.”. Consumers, especially modern ones, are fickle.

Are Loyalty Cards Dead?

Beyond Philosophy

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.”

15 Customer Retention Strategies for Long-Term Customer Loyalty


Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.