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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . Research experience is customer experience. And that’s where research really yields ROI.

ROI 252
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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

The same survey showed that when hotels get the customer journey right, customers are 61% more willing to recommend the hotel than customers of hotels that only focus on touchpoints. There is greater ROI when the holistic customer journey is the focus. Improving customer experience is what leads to ROI.

ROI 309
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Not Just Another Blog Post on How to Improve Customer Experience

InMoment XI

The idea behind integrated CX is to improve customer experience by combining large amounts of data with technology and services to create more complete customer insights and, as a result, more focused and measurable actions. Human insight, analysis, and creativity remain indispensable.

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How Customer Insights Are Shaping Tech for 2021

Centercode

We’ve often described modern technology as highly sophisticated, highly connected, and continuously iterative. See their ROI for yourself in this report. See How Real Companies Increased Their Testing ROI By 646%. The post How Customer Insights Are Shaping Tech for 2021 appeared first on Centercode.

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Why You Should Aspire to Drive Customer Lifetime Value—Not ‘Just’ Upsell Customers

InMoment XI

While cross-selling and upselling existing clientele is certainly important, there’s actually a much more holistic (and ambitious) way to approach new business opportunities within your customer base: drive customer lifetime value (CLV). The Customer Lifetime Value Journey. Let’s take a closer look. Casting a Wider Net.

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Must-Have Customer Experience Management Skills for CX Professionals

Lumoa

Re-Align the Function of Customer Insights Customer experience thought leader Shep Hyken says , “Customer service is not a department. Customer insights teams should focus on coaching everyone in your organization on finding the latest analytics and knowing how to action them. ” He is right.

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Cost centre or profit driver? Customer Experience and ROI

Maru/HUB

Last year’s webinar we held revealed that over 98% considered themselves to be “under pressure” to demonstrate ROI from their customer experience programme. Those that do are reaping the rewards in terms of customer advocacy, loyalty and spend. Don’t let your competitors overtake you in the customer experience race.

ROI 49