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What is Customer Experience Design?

ReviewTrackers

In today’s consumer culture, the creation of a great customer experience — and the ability to continue redesigning the experience — gives companies the opportunity to solve problems, improve customer engagement, and build stronger relationships with customers. What is Customer Experience Design?

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Connecting With The Need To Connect: Watching People Eat Online

Michelli Experience

In his 1943 paper, “A Theory of Human Motivation”, Abraham Maslow foreshadowed a key ingredient to modern customer experience design. In essence, once you are able to meet a customers’ basic or functional need…there are higher needs you can address to drive their loyalty with your brand.

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Magic Mirror Reflects Major Innovation for the Connected Consumer

Storyminers

The post Magic Mirror Reflects Major Innovation for the Connected Consumer appeared first on Mike Wittenstein. Eye-popping innovation for top-notch service Ebay’s new retail store (an effort with the until now on-line only Rebecca Minkoff store) didn’t just make me turn my head, it made me look twice. The new flagship store is […].

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ZERO Cost! How To Use Behavioral Science To Improve Your Customers Experience

Beyond Philosophy

Verint helps the world’s most iconic brands build enduring customer relationships by connecting work, data, and experiences across the enterprise. He asked us if we had any advice for businesses with a small budget on how to use concepts from the behavioral sciences to improve moments in their Customer Experience.

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Which Should Come First?

Michelli Experience

Then again, I’m reminded of the Gallup research captured in the book Human Sigma: Managing the Employee-Customer Encounter which suggests that while there is a high correlation between employee engagement and customer engagement that relationship IS NOT CAUSAL.

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Make the Experience Faster and More Personal

Michelli Experience

While service speed and emotional engaging service may seem like opposite goals, Starbucks leadership is looking to expedite delivery AND make an authentic personal emotional connection with team members and customers.

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How are your POPS and PODS doing?

Michelli Experience

While marketers like to call attention to aspects of a brand that they want to cement as PODS in the minds of prospects and customers, experience designers like me and business leaders like you should be thinking about DELIVERING PODS – behaving in ways that are relevant, different and valued by your customers.