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The Art of Selling CX

Horizon CX

let’s explore a couple of real-world examples that illustrate the crucial link between CX and strategic goals: Amazon: Customer-Centric Innovation for Market Leadership Alignment with Strategic Goals: Amazon’s relentless focus on customer experience is tightly aligned with its strategic goals.

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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

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How to Infuse AI Into Your Current Sales and Marketing Processes

West Monroe

Following previously hot consumer pushes in VR and crypto, it’s valid to be skeptical of the most recent fad in the business world: generative artificial intelligence (Gen AI). Consider an e-commerce company that sells fashion apparel. So, what is gen AI, and how can it impact your sales organization?

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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. By understanding how and why people make purchasing decisions, you can tailor your marketing strategies and improve your chances of success.

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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

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Guest Post: How COVID-19 Has Impacted the Progression of Contact Centres

ShepHyken

H e explores the impact of COVID-19 on contact centres and the consumer response during the pandemic. According to HubSpot, 90% of consumers argue that one channel alone is not enough in terms of customer service, instead preferring an omnichannel experience consisting of email, live chat, social media and contact centres.

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Market Research Survey – 101 Guide

ProProfs Chat

Market Research Surveys enable businesses to go above and beyond before introducing a new concept into the market. Such efforts amplify the probability of winning amidst fierce competition. So how do you explore the depths of your target market and take your research to the next level? What is a Market Research Survey?

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