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Qualitative vs Quantitative: A Detailed Comparison

SurveySparrow

This is the key to understanding consumer behavior, market trends, and societal shifts. Customer ages, product prices, monthly sales figures, website traffic, etc. Understanding conversion rates helps refine marketing campaigns, optimize user onboarding processes, and increase the SaaS product’s customer acquisition efficiency.

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An In-Depth Comparison of Product Reviews and NPS Surveys

Retently

Impact Product reviews can significantly affect a company’s sales, visibility, and reputation, as potential customers often rely on them when making purchasing decisions. Data Use & Accessibility Product reviews can be used for both internal (product development) and external purposes (marketing), with the latter as a priority.

NPS 146
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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

Sales through Word-of-mouth Marketing : People are 90% more likely to trust and buy from a brand recommended by a friend. Their versatile platform goes beyond CX and offers solutions for employee experience, market research, and product feedback. times more likely to stick with a brand when their problems are solved quickly.

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5 YouTube Marketing Musts Informed by Social Media Analytics

NetBase

Marketing on YouTube seems simple enough, but it requires nuanced audience understanding. And there are five YouTube marketing musts that are key to any brand’s efforts – items that are informed by social media analytics! And how it relates to brand marketing, because it does! YouTube, by the Numbers. Very much so.

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The ultimate guide to sales prospecting: Strategies and tips for success

BirdEye

Sales prospecting is vital for any business that wants to continuously grow its pipeline. Before social media and marketing automation, companies would fish for new customers by making cold calls and even knocking on doors. Table of contents What is sales prospecting? Why is prospecting important?

Sales 52
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Five Best CRMs for B2B Sales in 2022

Totango

Wondering what is the best CRM for B2B sales? Business-to-business customer relationship management software is a sales app that provides a central interface for handling data about your interactions with business clients. Delivery of crucial customer data to sales representatives to support higher closing rates and upsells.

B2B 79
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Mastering Social Media Reporting Series

NetBase

Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. Are sales up, but social engagement down? Stayed tuned!