Retently

MARCH 14, 2023

Data Use & Accessibility Product reviews can be used for both internal (product development) and external purposes (marketing), with the latter as a priority. Online retailers, social media platforms, and review websites have made it easy for customers to find and read reviews from various sources.

NPS 124

NPS Comparison Survey Net Promoter Score 124

NetBase

OCTOBER 10, 2019

Marketing on YouTube seems simple enough, but it requires nuanced audience understanding. And there are five YouTube marketing musts that are key to any brand’s efforts – items that are informed by social media analytics! And how it relates to brand marketing, because it does! YouTube, by the Numbers. Very much so.

Social Media 53

Social Media Analytics Marketing Video 53

NetBase

SEPTEMBER 13, 2019

Marketing success can feel elusive some days. But social media audience analysis levels the playing field, capturing key consumer insights that makes messaging resonate and helps elevate your brand. And a significant revelation made possible by social media audience analysis. Let’s check it out! Who Are You?

Social Media 53

Social Media Analysis Marketing How To 53

NetBase

NOVEMBER 28, 2018

Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. Top coffee brands in a direct comparison. Brand Analysis Report.

Social Media 54

Social Media Report Analysis Analytics 54

QuestionPro Audience

MAY 4, 2018

Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. Email marketing platforms can cost close to nothing for reaching audiences.

Brands 191

Brands Marketing Social Media Survey 191

NetBase

JUNE 10, 2019

Brands main competition online is often themselves, as they get in their own way pursuing marketing avenues that just don’t work for their business. They could do so much better, pretty immediately, if they’d just let social media insight guide the way. What Social Media Insight Tells Brands . Against what?

Social Media 43

Social Media Competitive Advantage Comparison Metrics 43

SurveySparrow

JUNE 16, 2021

She was simply another marketing executive who didn’t understand the questionnaire vs survey distinction. It involves everything from organizational skills, marketing and data analysis. An implementation strategy, which often includes picking an online survey tool, defining a target audience and designing a marketing campaign.

Comparison 78

Comparison Survey Analysis Net Promoter Score 78

C3Centricity

OCTOBER 8, 2017

But are we performing smart marketing too? When I have the chance to look at what most organisations are doing, I see that they are still living in the past of traditional media and have hardly dipped their toes into new media. Or they are using social media but still treating it as if it is traditional media!

Marketing 120

Marketing Social Media Loyalty Brands 120

CSM Magazine

OCTOBER 5, 2022

Market research is an essential process for any growing business to undertake, to better understand the markets to which they are catering. But what are some essential ways you can nail your market research? But what are some essential ways you can nail your market research? Social Listening.

Marketing 52

Marketing Social Media Comparison Analysis 52

ReviewTrackers

AUGUST 5, 2020

What is Customer Experience Marketing? Customer experience marketing is the strategy of focusing marketing efforts on the customer and improving how the customer experiences your product or services. . Is Customer Experience Really Marketing? That’s why marketers need to step up to the plate. Yes, it is.

Customer Journeys 122

Customer Journeys Customer Experience Marketing Social Media 122

SurveySensum

OCTOBER 12, 2023

With an abundance of survey tools available in the market, the task of selecting the perfect tool for your business is a challenging endeavor. Limited Integrations Integration of feedback management platforms with different CRM and data analytics tools is a must. But with InMoment the integrations are limited.

Comparison 52

Comparison Knowledge Base Gamification NPS 52

SurveySparrow

JANUARY 9, 2024

Using AI tools for market research is a game changer. This blog will look into the top AI market research tools, their features, and pricing! This blog will look into the top AI market research tools, their features, and pricing! Table of Comparison Off we go! But, before that… What is an AI Market Research Tool?

Tools 52

Tools Marketing Strategy Analysis 52

Retently

JUNE 28, 2022

A good Net Promoter Score can fuel your business growth, generate word-of-mouth referrals from Promoters and help you bring in more business without spending as much on traditional advertising or inbound marketing. Ask customers to spread their love on social media. That is if you put your NPS® to work. Great feedback?

NPS 146

NPS Net Promoter Score Feedback Case Study 146

BirdEye

MARCH 10, 2022

Did you know that referral marketing generates 3 to 5 times higher conversion rates than any other marketing channel? Referral marketing is a fantastic opportunity to increase brand awareness and grow your business. Read on to learn how you can kick start your own referral marketing program.

Marketing 98

Marketing B2C How To Rewards Programs 98

BirdEye

AUGUST 31, 2023

The popularity of social media platforms as a commercial medium is on an upward trend. Most major platforms have developed a way to offer social media users the ability to buy their favorite products without going to an external site. A considerable percentage of it goes to social media commerce activities.

Social Media 59

Social Media e-support Advertising Comparison 59

Lumoa

SEPTEMBER 16, 2022

NPS, or Net Promoter Score, is a market metric that is used in many industries because it is an easy way to quantify how loyal customers are. Industry Benchmark (Relative method) – A good comparison marker against competitors. In this article, we will share some good tips on how you should manage and utilize NPS benchmarks.

Net Promoter Score 208

Net Promoter Score NPS Effort Score Comparison 208

NetBase

APRIL 20, 2020

Many are not, but quite a few have pivoted to capture market share with off-premises options that are squeezing competitors out. Smart marketing, yes. A snapshot of consumer conversations using a social listening tool shows what people are craving, cooking, ordering, eating, and posting on social media.

Marketing 70

Marketing Social Media Travel Comparison 70

QuestionPro Audience

FEBRUARY 15, 2018

Contrary to popular belief, they are not resistant to technology or social media (to the dismay of kids and grandchildren across the country), and according to a study conducted by Forrester Research, boomers actually spend more on technology than any other demographic. TRAVEL 84% of boomers book their travel online.

Company 186

Company Travel Comparison Social Media 186

InMoment XI

NOVEMBER 16, 2021

The only caveat here is that a lower survey response rate may be an indicator that some sort of response bias is occurring: certain types of people may be responding more in comparison to other types. If that’s the case, it doesn’t matter how many responses you have. Your sample will still not represent the population.

Survey 493

Survey Automotive Comparison Hotels 493

Russel Lolacher

MARCH 8, 2020

2) Millennials Expect You to Engage with them on Social Media. Growing up in an era where social media is just a natural part of daily life brings with it numerous expectations, not only of an online presence but also around its usage and engagement. 3) They’re Tired of Your Tired Marketing.

Customer Care 80

Customer Care Social Media Comparison Groups 80

SurveySensum

MARCH 6, 2024

That said, come along as we walk you through some crucial adjustments relating to key performance indicators (KPIs) that are imperative in helping your online business boom in a competitive market. Using this, you can then execute the appropriate marketing strategies to maximize revenue.

Metrics 52

Metrics Abandon Rate ROI Return on Investment 52

QuestionPro Audience

MARCH 23, 2018

For instance, if you’re a marketing student who has been given a task to get feedback on “scope of content marketing in 2018”, you’d quickly create an online survey and send a link to all the contacts on your phone, share a link on social media and also talk to people you meet daily face-to-face.

How To 236

How To Comparison Social Media Survey 236

Storyminers

AUGUST 20, 2020

Thanks to social media, you no longer own your story—or your brand. You can’t buy that much media exposure. Furthermore, you—as vendor/marketer—aren’t the best storyteller for your brand. As marketers, we think we have to tell our stories, but we rarely seem to do it in a way that spreads naturally and easily.

Retail 264

Retail Sports Comparison Entertainment 264

NetBase

SEPTEMBER 26, 2018

It’s important that social media analytics be available to power all aspect of your brand operations. NetBase Pro puts powerful social media insights in the hands of users in all kinds of roles – especially those who aren’t seasoned analysts. That’s why we offer solutions for users of all skill levels.

Social Media 40

Social Media Analytics Brands Report 40

ThriveableBiz

NOVEMBER 13, 2023

Building Trust with Customers when Gathering Insights - It comes down to relationships in marketing. And for your insights program to be an effective marketing touchpoint, customers must feel respected and safe, as in any relationship. Its very easy for a marketer to be immersed in data. Billy Joel called it “A Matter of Trust”.

Net Promoter Score 52

Net Promoter Score Touchpoint Comparison Social Media 52

BirdEye

MAY 30, 2023

Or measuring external metrics, like social media followers or customer review ratings , can help you gauge how your results stack up alongside others. Competitive benchmarking works best when you earmark top companies for comparison. You can use competitive benchmarking to compare their market research strategy to your own.

Social Media 98

Social Media Analysis Metrics Advertising 98

ReviewTrackers

JUNE 7, 2017

Social media platforms and online review sites have given consumers the opportunity to voice their opinion online – for any consumer to read. These expectations give marketing departments a chance to create real relationships with customers and be creative about the way to build these relationships. Listen to customers.

Customer Experience 79

Customer Experience Customer Journeys Marketing How To 79

Grade.us

APRIL 1, 2019

Ann has been into Internet Marketing for over a decade, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. I had the privilege of speaking with Ann about content marketing and promotion. You can read more about Ann, here.

Social Media 40

Social Media Marketing Comparison B2B 40

NetBase

AUGUST 27, 2020

95% of retail brands use social media channels for marketing. Themes are a set of saved filters within NetBase’s powerful social media analytics platform. Social media analytics are essential to their, and your, ability to extract key insight to guide messaging and campaigns. as of June 20.

Retail 98

Retail Consumers Social Media Apparel 98

BirdEye

NOVEMBER 14, 2023

If you want your business to stand a chance in today’s market, you need your customers to sing your praises, both in real life and in the digital realm. Facebook As one of the most widely used social media platforms, Facebook presents an immense opportunity to expand your business’s reach.

Financial 59

Financial Banking Social Media Comparison 59

NetBase

AUGUST 31, 2020

Insights gathered from media help illuminate problem areas; helping brands pivot at the drop of a hat to be on the winning side. To have the best of both worlds – using social media listening with market intelligence to inform your brand for a well-rounded approach. What are consumers/media saying that’s different?

Consumers 70

Consumers Social Media Travel Comparison 70

GetFeedback

SEPTEMBER 24, 2018

And according to Forrester , B2B buyers will find three pieces of content about a vendor for every one piece that marketing can publish or sales can deliver. With all the information a consumer needs just a search away, businesses need to shift to a more customer-centric version of marketing. Social Influence: Customer reviews.

Social Media 170

Social Media Comparison Consumers Analytics 170

Totango

AUGUST 9, 2022

This type of customization provides customers with better service while yielding better results for B2B teams working in marketing, sales, customer service, and customer success. Ideal profile fit: such as using a scoring system to rate marketing and sales prospects based on an inclination to buy. Customer needs and wants.

B2B 99

B2B Customer Journeys Social Media Net Promoter Score 99

BirdEye

DECEMBER 29, 2022

Social media is one of the most important marketing tools companies have to connect with people and promote their products. However, measuring the success of social media campaigns can be challenging. Table of contents What are social media metrics? Social reach 2. Impressions 3.

Social Media 98

Social Media Metrics Net Promoter Score Effort Score 98

BirdEye

NOVEMBER 8, 2023

Read our guide on how to do Facebook marketing correctly. It provides user reviews, ratings, and comparisons of software solutions across various industries and categories. Forrester Forrester is a research and advisory firm that provides reports, analyses, and evaluations of technology and market trends.

Ecommerce 59

Ecommerce Travel Hotels Social Media 59

NetBase

FEBRUARY 18, 2019

Influencers, of course, will give a resounding yes – and those who understand the power of social listening and sentiment analysis are likely to say the same. If so, it’s good to know how this influencer marketing game really works and our Complete Guide to Influencer Marketing eBook is an excellent place to start!

eBook 55

eBook Marketing Analysis Comparison 55

BirdEye

AUGUST 3, 2023

Consider implementing the following to boost customer satisfaction: Live chat Chatbots Co-browsing Mobile apps and responsive websites Analytics tools Social media listening tools Effective handling of customer complaints and feedback Every business ends up with complaints and negative feedback from time to time. Go omnichannel.

Customer Satisfaction 98

Customer Satisfaction Customer Centricity Culture Effort Score 98