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Report: Net Promoter Score Benchmark Study, 2018

Experience Matters

We published a Temkin Group report, Net Promoter Score Benchmark Study, 2018. This is the seventh year of this study that includes Net Promoter® Scores (NPS®) on 342 companies across 20 industries. Here’s the executive summary: Many large companies use Net Promoter® Score (NPS®) to evaluate their customers’ loyalty.

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Do Your Live Chat Agents Measure Up? The 9 Best Key Performance Indicators and How To Use Them

Comm100

Key performance indicators, or KPIs, are performance measurements that show how effectively a company is achieving its goals. KPIs can measure the success of a company’s customer service strategy, the quality and effectiveness of its support, how well its agents are performing, and more. Agent utilization rate.

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What is Customer Effort Score (CES) and How to Measure It?

Kayako

For many years companies believed that customer service was the vanguard for building customer loyalty. Rather than elaborate (and often expensive) campaigns to exceed customer expectations, consumer behavior data indicates that companies can reduce customer service costs and attrition rates by focusing on the basics.

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Report: Net Promoter Score Benchmark Study, 2014

Experience Matters

We published a Temkin Group report, Net Promoter Score Benchmark Study, 2014. This is the third year of this study that includes Net Promoter® Scores (NPS®) on 283 companies across 20 industries based on a study of 10,000 U.S. Here’s a list of companies included in this study (.pdf).

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How to Measure Incremental Impact of Direct Mail [CASE STUDY]

Hallmark Business Connections

Fortunately, measuring incremental impact of direct mail is surprisingly straight forward. Once the test was complete, it was time to measure. Here’s what the measurement looked like: This measurement plan established what incremental response rate, revenue and return-on-ad-spend (ROAS) were driven by the mailed pieces specifically.

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Running Brand Awareness Studies

SurveyGizmo

Our Panels team is helping many customers run Brand Awareness Studies to enable marketing teams to understand where they stand today and how their advertising and marketing efforts are moving the needle. For this kind of study, you will need a Professional or Full Access account. The Advantages of Longitudinal Studies.

Study 95
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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

In CustomerThink’s recent study of 200+ CX initiatives , respondents were asked about sources of feedback. The study found that using only surveys is not a CX success driver. Tailor for your company and each persona. A study by Forrester Research found that 74% of consumers use search engines for consideration and purchasing.