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5 Customer Journey Touchpoints to Measure

Lumoa

At what point during the customer journey should you measure how the customer is feeling? measure the customer experience, and each requires a slightly different approach. Different surveys help you measure the experience appropriately at all customer journey touchpoints, and there is no one-size-fits-all. In the middle?

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How to Choose a Mystery Shopping Company

IntouchInsight

A professional mystery shopping company not only manages the execution of your program, but is also an objective partner. Whether you’re launching a new mystery shopping program or improving an existing one, third party mystery shopping providers, aka MSPs, are a big help.

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Guide on How to Measure Customer Loyalty

Lumoa

Measuring customer loyalty these days is a little more complex. According to HubSpot, customer loyalty is “a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful and remarkable experiences they’ve had with that brand.” For subscription-based companies, it’s relatively simple.

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Why Brand Perception Matters and How You Can Measure It

GetFeedback

Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. So how can companies monitor and understand consumer brand perception when they’re looking at it from inside the box?

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The Ideal Support Community for Your CX Team

Speaker: Adrian Speyer, Head of Community and Lead Evangelist for Higher Logic Vanilla

To meet this expectation, a company’s support stack needs to be comprehensive. To create a premier offering, companies have turned to support communities. How to measure and prove the success of your support community efforts. But not everyone gets it right. And now he's here to share what he's learned.

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How to Define Customer Satisfaction and Measure it

GetFeedback

The only way to really have an exact answer is to measure customer satisfaction. In this article, we talk about just that: how you can define customer satisfaction and the methods to measure it. Really, customer satisfaction is a reflection of how a customer feels about your company. Defining customer satisfaction.

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The Role Gas Local Distribution Companies Play in Advancing Decarbonization Measures

West Monroe

Gas LDCs are advancing a wide range of decarbonization measures and plans, often as part of jurisdiction-sponsored study and planning efforts. In some of these venues, the gas companies have emerged with well-put-together long-range plans composed of a portfolio of integrated actions that can lower the sector’s carbon intensity.

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Forget CX: Measure "Ease of Doing Business" Instead

Speaker: Curtis Bingham, CEO, Chief Customer Officer Council

Companies are investing millions in improving CX. But our research indicates customer loyalty is simply the wrong thing to be measuring. It doesn’t measure actual customer behavior—and therefore a limited predictor of desired outcomes. How you can measure "Ease of Doing Business" & customer effort.

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Just launched! 2020 Customer Education Benchmarks and Trends Report

In this report, see how companies across a variety of industries are building, optimizing, and measuring their training programs. Based on a survey of more than 250+ external education teams, Skilljar has compiled this report on current trends including budgets, integrations, team structure, and more.

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Driving Business Value with Contact Center and UC Integration

But, how are companies leveraging it - both technically and operationally? In this whitepaper, you’ll get in-depth insight into how companies are utilizing integrated platforms in their day-to-day operations, and which success metrics they are measuring.

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Developing Valuable Community-Based Advocacy Programs

Speaker: Bill Johnston, Community Innovation Officer at Structure3C

It follows that community-based advocacy programs can produce tremendous value and have a transformative impact on both the community and host company. Guidance on developing and measuring. All attendees will receive access to exclusive program planning templates. Common pitfalls. Exclusive program planning templates.

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3 Reasons Why 93% Of CX Initiatives Fail––And How to Overcome Them

Turning CX program outcomes into measurable business results: It’s the number one challenge facing today’s CX professionals. With most companies slow to adopt a truly customer-centric approach, organizational and technological silos are mostly to blame for the uphill battle.

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Conquering CX Through Workforce Engagement

Speaker: Rosetta Carrington Lue, CEO, RCL Customer Experience Solutions, LLC

Low engagement can be caused by several factors including lack of recognition by managers, poor company communication and not being aligned with the mission of the company. By investing and focusing on employee engagement, your company will be able to increase productivity, retain top talent, and increase your customers' experience.

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Good, Better, Best: Three Ways to Calculate the ROI of CX Initiatives

Speaker: John Joba and David Robbins

Despite increasing investment in measurement platforms, executives still struggle to demonstrate the impact to the bottom line—and the value these bring to customers and the organization as a whole. Derive more precise ROI calculations directly tied to company profitability, utilizing a measurement system and steady stream of financial data.

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What Do Your Employees Need to Provide Outstanding Customer Experiences?

Speaker: Laura Sikorski, Contact Center Consultant

Your company is judged on how your staff relates to your customers on all channels. Companies can achieve high customer satisfaction and loyalty when there is appropriate training, coaching, measurement/reporting, and organizational collaboration. How do you retain the human touch in the digital world?