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Survey Design – Best Practices

Lumoa

Surveys are one of the most useful tools out there for gathering quick feedback from customers, and understanding what motivates them. But with great power comes great responsibility – if you’re going to get the results you need to make critical business decisions, it’s important that your survey design is done well!

Survey 394
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InMoment (integrated) Experience: Changing The Game

InMoment XI

The event brought in senior leadership from analytics, CX, insights, and VoC programs from 44 different brands, all with the common goal: sharing how integrated CX is making groundbreaking changes to their companies, customer experiences, and the market as a whole. Responding to both positive and negative feedback can’t be overstated enough.

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How to Use Surveys to Land More Business Leads

GetFeedback

That’s where surveys come in. . Today’s technology makes it easy for businesses to design , create and distribute customer surveys. This post will cover three ways that surveys can be used to help you drum up more leads for your business at different stages of the customer journey. . How to use surveys to engage your audience.

Survey 276
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Thematic's favorite brands

Thematic

At a recent Friday team session, Thematic delved into our customers' world by doing a brand survey. For each brand, we gave a score (1-5) and a reason for the score. Here’s what I found: If we go by overall score and sentiment, Thematic’s favorite brand is Marvel. But Marvel's win feels too easy.

Brands 71
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15 Types of social media to help boost your brand

BirdEye

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Create entertaining content that will resonate with your followers.

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Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience

ECXO

However, customers can also behave as a collective “wave”, such as when trends sweep through a customer base, or when collective customer feedback influences a business’s decisions. When customers associate high-frequency emotions with a brand, they are more likely to have a positive experience and vice versa.

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How Hospitality and Entertainment Brands Can Future-Proof the Guest Experience

inmoment

At the same time, companies must also strive to provide these experiences today and in the future—essentially “future-proofing” their brand against issues that guests might experience with it. Unfortunately, typical survey approaches cannot capture the emotion that makes these experiences memorable.