ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.

Customer Engagement 196

Customer Engagement Engagement Marketing Fashion 196

NetBase

NOVEMBER 14, 2019

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. What is Fast Fashion?

Fashion 40

Fashion Analytics Apparel Trends 40

C3Centricity

NOVEMBER 5, 2018

They were referring to the growing need for marketers to stand up to the challenge of taking local brands global. In this networked world, more and more successful local brands are attempting global roll-outs. This is the basis of any new product launch and applies just as well to global rollouts as it does to local brand developments.

Brands 206

Brands How To Trends Consumers 206

Qualtrics

FEBRUARY 18, 2021

The key drivers of employee engagement shifted significantly during 2020 – belonging and well-being are now at the top of the list. Alongside this, employee well-being rose to become a core metric of the employee engagement model with businesses working to support their employees during the pandemic. And it’s good news. Download Now.

Fashion 26

Fashion Ecommerce Brands Employee Engagement 26

Horizon CX

DECEMBER 1, 2023

Apple: Seamless Integration for Brand Loyalty Alignment with Strategic Goals: Apple’s commitment to delivering a seamless and intuitive user experience is integral to its strategic goals. Strategic Milestone: Apple’s success in customer experience contributes to its strategic milestone of brand loyalty.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

NetBase

JANUARY 16, 2020

And it could be a boon for brands moving fast enough to partner with them! A huge part of this involves them becoming financially independent as well, though likely with a degree of patronage and other royal perks: But if they truly seek financial independence, they have lots of options – and brands should be lining up to partner with them.

Brands 73

Brands Fashion Travel Sports 73

NetBase

JULY 22, 2020

Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. Finishing 2019 with a brand value of $47.2

Consumers 59

Consumers Meeting Brands Ecommerce 59

InMoment XI

FEBRUARY 8, 2024

This training needs to extend beyond the normal onboarding process, but exist in a semi-regular fashion such as quarterly, biyearly, or annually. Employees who feel valued, supported, and engaged are more likely to deliver exceptional customer service. Focus on Employee Experiences Second, work to improve the employee experience.

Contact Center 260

Contact Center Multi-Channel First Call Resolution Social Media 260

Strativity

DECEMBER 5, 2022

Material Fidelity Index leverages relationship science and identity research to gauge how brands can cultivate deeper customer relationships. This year’s identified top 10 brands are USAA, Lego, Subaru, PlayStation, Toyota, Always, Samsung, Google Maps, Nintendo, and Apple Pay. LOS ANGELES, Dec.

Customer relationships 52

Customer relationships Consumers Net Promoter Score Brands 52

ShepHyken

FEBRUARY 5, 2024

Customers are more likely to return to a brand that offers a loyalty program. Incentives such as points, perks, and exclusive rewards not only create a sense of belonging but also inspire customers to make more purchases and choose a brand over others, even if it means paying a slightly higher price.

Loyalty Programs 86

Loyalty Programs Loyalty Fashion Financial 86

SurveySensum

JANUARY 18, 2024

Effective marketing is all about reaching your audience where they are and engaging them with timely, relevant messages. Consider a scenario where a beauty brand identifies a customer who frequently purchases skincare products. This makes customers feel seen and appreciated throughout their journey with the brand 2.

Marketing 52

Marketing Fashion Customer Journeys Return on Investment 52

Second to None

FEBRUARY 19, 2019

[2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB).

Industry 73

Industry Brands Rewards Programs Loyalty 73

SmartMessage Blog

FEBRUARY 25, 2024

Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both.

Examples 52

Examples Marketing Automotive Sports 52

Ecrion

JULY 8, 2020

In fact, studies have shown that people are far more likely to interact with a brand that they trust than one they don’t. Fortunately, making use of a customer engagement platform can resolve many of these issues. Let’s take a look at everything you need to know about when to use a customer engagement platform.

Customer Engagement 89

Customer Engagement Engagement How To Chatbots 89

Help.com

MARCH 14, 2016

A recent study by Gallup shows that only 29% of customers are fully engaged. Think about what that means for your brand. We share a few tips below that can help boost your customer engagement and create a culture of loyal, happy customers. Place a focus on employee engagement. Why aren’t they happy? Communicate.

Customer Engagement 114

Customer Engagement Engagement Tips Social Media 114

NetBase

MAY 16, 2019

And it’s why we see fashionable new shoe brands highly sought-after this Spring. Whether you’re a shoe brand looking to take part, or any other fashion retailer trying to connect to your audience , talking about shoes could make you a “shoe-in.”. See a hashtag that aligns with your brand? Just something to note.

Analytics 54

Analytics Brands Fashion Ecommerce 54

Forrester's Customer Insights

FEBRUARY 15, 2023

(guest blog post by Research Associate Victoria Manes) Luxury fashion brands continue to press ahead with their efforts to retain digitally mature luxury consumers. They expect brands to deliver innovative, easy, and emotionally engaging experiences. […]

Innovation 26

Innovation Brands Fashion Consumers 26

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. If this sounds too old-fashioned when marketing to Millennials or GenXers, think again. pre-pandemic.

Marketing 97

Marketing Brands Tips Financial 97

Magellan Solutions

AUGUST 29, 2021

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. BPO Manila Philippines was in adapting UGC to boost E-commerce brand. Magellan Solutions ‘ then takes a step further with your UCG by: Promoting brand values. Consider the fashion industry.

Brands 52

Brands Multi-Channel Fashion ROI 52

NICE inContact

SEPTEMBER 11, 2018

Today, contact center leaders who embrace the cloud are quick to see its benefits – powering engaging customer experiences while positively impacting business outcomes. In an environment where customer expectations are rapidly evolving, and flexibility is key to survival, cloud platforms have set new standards for engagement and satisfaction.

Contact Center 120

Contact Center Virtual Agent Net Promoter Score Self Service 120

NetBase

APRIL 9, 2020

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand specific customer data – assuming you have the right solution! ?Customer

Brands 60

Brands Social Media Fashion CRM 60

Storyminers

JULY 29, 2016

So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . Doing so will motivate your customers who to not only buy more, but become advocates for your brands and help you attract new customers.

B2C 124

B2C Customer Retention Strategy Brands 124

TechSee

AUGUST 7, 2018

Online retail has been revolutionized in recent years; creating ease for consumers while allowing retailers to track and influence the buying process, effectively reshaping how, where and when customers interact with their brand. Visual engagement accomplishes this goal through simplifying and personalizing the customer’s experience.

Sales 95

Sales Tools Engagement How To 95

ProProfs Chat

FEBRUARY 22, 2019

Loyal customers spend about 30% more with brands than new customers. Understand this, customers expect a brand to provide a delightful experience and exclusivity. Another brand that has focused on offering experiences to customers is Nordstrom. Simple formula: Customer Retention = Engagement + Investment.

Customer Retention 82

Customer Retention Engagement Strategy Rewards Programs 82

Totango

MAY 3, 2019

But the only way to cultivate this prized group is to form meaningful connections which increase customer engagement and loyalty. Try to understand how your brand’s actions and communications make a customer feel. After all, brand loyalty starts as a feeling; a spark of goodwill toward a company.

Customer Engagement 78

Customer Engagement Loyalty Engagement Multi-Channel 78

ECXO

JULY 4, 2023

But if you want to drive behavior based on given interactions with your brand as they happen, then real-time marketing analytics is the friend you never knew you always wanted. Consumers demand personalized and relevant service whenever they interact with a brand. Overcome your operational challenges and boost your customer engagement.

Analytics 125

Analytics Marketing Fashion Advertising 125

C Space

MARCH 12, 2020

The Brand Move Roundup. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In a fast-moving global crisis such as the current coronavirus outbreak, brands have an important role to play. Chris Nurko. Chief Innovation Officer, C Space. Technology.

Brands 52

Brands Airlines Fashion Travel 52

Ecrion

JUNE 16, 2020

If you’re a customer engagement specialist, these last few weeks may have found you staring at your screen wondering what you can possibly say to your customer base. How do you, as a brand, navigate through a crisis? Your customer engagement team exists for the purpose of fostering strong customer relationships.

Customer Engagement 59

Customer Engagement Engagement Strategy Social Media 59

SurveySparrow

JUNE 2, 2020

Therefore, recently the companies focus on the development of the employer’s brand and consider it a strategic direction of development. According to Employer Brand Research 2017 , for 88% of surveyed millennials, it is important to be part of a company with the right values ??and Why Is Employer Branding So Important?

Tips 52

Tips Brands Culture Financial 52

Second to None

SEPTEMBER 13, 2018

Recently, Amazon made another huge leap in their brand journey, eclipsing a market value of over $1 trillion. Amazon has changed the face of the American retail industry, forcing brands of all sizes and styles to complete self-assessment in the face of this retail juggernaut.

Retail 54

Retail Brands Fashion Voice of Customer 54

Retently

NOVEMBER 27, 2023

Focus on the core areas of the business Outsourcing your NPS processes would free up your time and enable you to focus on building your brand, invest in marketing, research and development, and move on to providing higher value to your product or service. Benefits of outsourcing your NPS process 6.

NPS 147

NPS Net Promoter Score Multi-Channel Customer Success 147

Second to None

FEBRUARY 19, 2019

[2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB).

Industry 48

Industry Brands Rewards Programs Loyalty 48

Lithium

FEBRUARY 28, 2023

There is Meta, the brand, and there is the all-encompassing term, metaverse, which essentially means multiple worlds enabled through augmented and/or fully virtual experiences, where people can interact, work, play and more. As there is less structure engrained in these spaces, engagement also becomes more fluid.

Social Media 93

Social Media Gamification Fashion Entertainment 93

BlueOcean

DECEMBER 13, 2022

Gas, grocery, fashion, technology… and probably more. In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. According to Bond Brand Loyalty’s 2022 Loyalty Report , a new variable has entered the game that changes how customers view loyalty—that the “brand is loyal to me.”

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

C Space

APRIL 16, 2020

The Brand Move Roundup – April 16, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Brand Move Roundup – April 16, 2020. Read More.

Brands 52

Brands Fashion Healthcare Entertainment 52

CSM Magazine

APRIL 22, 2024

Starting with a focus on supporting their agents and enhancing internal processes, Fiona Lind – Digital Product Manager at the rapidly growing women’s fitness fashion brand – revealed they had seen significant improvements in contact handling time and resolution efficiency.

Omni-Channel 52

Omni-Channel Fashion Groups Culture 52

NICE inContact

JUNE 19, 2019

Headquartered in Richardson, Texas, Fossil Group is an American fashion designer and manufacturer of distinctive watches, wallets, handbags, accessories, and wearables for a variety proprietary and licensed brands. The results: agents who are empowered, more engaged, and more productive.

Contact Center 136

Contact Center Groups Fashion Call Center 136