Gravy Analytics

MAY 14, 2019

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. In recent years, Coach acquired brands Stuart Weitzman and Kate Spade , expanding its reach in the luxury fashion market, and underscoring its focus on superior craftsmanship and innovative, thoughtful design.

Fashion 68

Fashion Advertising Travel Loyalty Programs 68

Second to None

SEPTEMBER 13, 2018

Recently, Amazon made another huge leap in their brand journey, eclipsing a market value of over $1 trillion. 1] Amazon provides its customers with unprecedented convenience, product selection, all matched with above-average customer service and a beloved Prime loyalty program.

Retail 54

Retail Brands Fashion Voice of Customer 54

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. So, what’s the future of brand loyalty? Build relationships with better engagement.

Customer Centricity 74

Customer Centricity Loyalty Loyalty Programs Rewards Programs 74

CSM Magazine

SEPTEMBER 27, 2023

Examples of metaverse virtual spaces where brands can engage customers include Voxels, Decentraland, Sorare, Roblox, and Fortnite. Increased Brand Visibility Several industries, such as gaming and entertainment, retail, tourism, and travel, can grow their international presence and win clients and customers from all corners.

Technology 59

Technology Tourism Travel Entertainment 59

BirdEye

AUGUST 7, 2023

Old-fashioned word of mouth was the best way to get the word out about your auto repair shop. Auto repair marketing refers to the strategies and activities implemented by auto repair businesses to promote their services, attract customers, and build brand awareness. Increases your online presence and builds brand awareness B.

Strategy 52

Strategy Sales Marketing Social Media 52

Alida

APRIL 19, 2017

A renowned luxury fashion brand announces deep job cuts. For many high-end companies, for instance, discounting prices will hurt both their revenue and their brand equity. Athleisure companies like Nike, Adidas and Lululemon have recently opened concept stores that provide a more engaging brand experience for customers.

Retail 173

Retail Company Sports Fashion 173

SurveySensum

JUNE 29, 2023

And by personalizing experiences based on individual preferences, demographics, and behavior, you can enhance customer satisfaction, loyalty, and overall engagement. Here’s another example of Spotify that creates personalized playlists and recommendations based on user preferences, enhancing satisfaction and engagement.

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

SurveySensum

JULY 27, 2023

Let’s take inspiration from some renowned brands! Each of these examples shows how these brands have excelled in creating customized product recommendations, personalized email campaigns, memorable in-store experiences, and many more examples! The NikePlus loyalty program is a key pillar in delivering personalized experiences.

Retail 52

Retail Examples Feedback Customer Experience 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

SurveySensum

JUNE 1, 2023

This is not good, as detractors can bad mouth their experience with your business and damage the brand value. And also, you can determine where you stand regarding customer loyalty and satisfaction. For example, if you are running a fashion retail business, it is ideal to benchmark your NPS against other fashion retailers.

NPS 52

NPS Retail Effort Score Net Promoter Score 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

C3Centricity

AUGUST 26, 2019

More and more CPG companies and brands now offer a loyalty program, especially to their higher-value consumers. In general customers love to give feedback and it has the benefit of building a closer tie to the brand as they feel ownership of those launched. One great example comes from L’Oreal.

Customer Centricity 149

Customer Centricity Fashion Airlines Connections 149

SurveySensum

JULY 19, 2023

According to a new Forbes Insights and Arm Treasure Data survey of more than 1000 customers worldwide, 74% of customers said they are likely to buy from brands based on experience alone. This statistic emphasizes the critical role that retail customer experience plays in customer loyalty, brand advocacy, and business growth.

Retail 40

Retail Examples Customer Experience Social Media 40

SurveySensum

JULY 6, 2023

For instance, Patagonia, a trendy fashion store conducted surveys, and discovered that its target customers are looking for sustainability and eco-friendly fashion choices. Armed with this knowledge, they curate a collection that aligns with their values – enhancing their satisfaction and loyalty. 2.

Customer Satisfaction 52

Customer Satisfaction Retail Tips Marketing 52

SurveySensum

JULY 6, 2023

For instance, Patagonia, a trendy fashion store conducted surveys, and discovered that its target customers are looking for sustainability and eco-friendly fashion choices. Armed with this knowledge, they curate a collection that aligns with their values – enhancing their satisfaction and loyalty. 2.

Customer Satisfaction 52

Customer Satisfaction Retail Tips Marketing 52

Qualtrics

MAY 9, 2019

She has built a career at the world’s most iconic brands, shaping the experience for billions of customers. Are you a part of the loyalty program? Loyalty means I will come back to you again and again by choice because I love how I feel when I’m with you. That’s loyalty. “It’s

Brands 36

Brands Hotels Loyalty Programs Loyalty 36

Experience Investigators by 360Connext

JULY 2, 2019

” Customers often participate because they want to help create an experience they want, with a brand they already like. Starbucks has also enjoyed success in similar co-creation fashion with customer ideas on everything from new drinks to loyalty perks. The return on those co-creation investments seems to be paying off.

Customer Journeys 110

Customer Journeys Social Media Groups Fashion 110

SurveySensum

JANUARY 29, 2024

This is the time when you need to roll up those sleeves because we’re diving into some simple yet killer tweaks to turn that one-time buyer into your brand’s biggest fanboy (or fangirl). This kind of follow-up transforms an ordinary purchase into an experience and reinforces the wisdom of choosing your brand. Let’s do this!

Sales 52

Sales Customer Experience Social Media Tips 52

Service Untitled

MARCH 16, 2011

Most retail organizations use discounts to entice customers to buy their merchandise at the end of each season, but that doesn’t do much to guarantee a shopper will ever return to a store or even garner customer loyalty. Target stores refund 5 percent of every purchase when a customer uses a branded credit or debit card.

Rewards Programs 44

Rewards Programs Retail Loyalty Loyalty Programs 44

Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

SurveySparrow

FEBRUARY 27, 2024

It’s a game-changer in retail, turning customers into loyal fans and, even better, into advocates for your brand. A higher NPS score means excellent customer satisfaction and loyalty, meaning increased customer retention. A high loyalty score would mean that the customers trust your brand. What is NPS in Retail?

NPS 52

NPS Retail Effort Score Loyalty Programs 52

SmartKarrot

AUGUST 30, 2022

A Customer Experience describes customer interactions with a brand throughout the buyer journey. The Customer Experience Gap, also known as the CX gap, is when there is a gap between what customers expect from a brand and how effectively they are meeting those expectations. When was the last time you had a wow customer experience?

Customer Journeys 10

Customer Journeys Customer Experience How To Tips 10

BirdEye

NOVEMBER 7, 2023

Modern engagement Texting abbreviations can help you connect well with the younger audience. Building relatability and trust Incorporating appropriate acronyms for texting in business communications can portray your brand as relatable. Maintain your brand’s voice Consider your brand as a person.

How To 113

How To Social Media Communication ROI 113

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. Big brands mimicking strategies pioneered by upstart challengers. in 2017[ii].

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

NOVEMBER 14, 2018

First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice. Marketplaces deliver unique value for customers that your own brand cannot deliver on its own. This is a good thing.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

SurveySensum

JULY 20, 2023

Recently, I went to H&M, my favorite brand, to snag a new pair of jeans. Improving Digital Retail Experience Customer Churn Category Growth Addressing Cart Abandonment Brand Reputation Improving In-Store Retail Customer Experience In-store Customer Churn High CLV Customers are Spending Less Why is That One Store Not Working?

Retail 52

Retail Feedback How To Self Service 52

Happy or Not

JULY 20, 2023

Target audience demographics encompass the distinct attributes and particulars of the desired customer base that a business wants to engage through its marketing initiatives, such as age, gender, and location. Craft compelling messages and choose the right channels to effectively reach and engage your target audience.

Social Media 28

Social Media How To Fashion Travel 28

Pointillist

JUNE 15, 2018

Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion. Getting customers engaged in shorter-term activities often bodes well for long-term customer retention. Is Retention About Churn or Loyalty? Telecom brand O2 uses analytics and takes a journey-based view to improve customer retention.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Thematic

NOVEMBER 13, 2018

In addition, with a well-implemented VOC program, you can better retain your customers – think higher customer loyalty scores, less churn, and a higher customer lifetime value, thanks to repeat purchases. People talk about our brand more positively following a ban on plastic bags. 20% of customers talk about price.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101