NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. TV Networks.

Entertainment 46

Entertainment Social Media Report Industry 46

Oracle

JULY 7, 2020

With so many more people at home working, studying, and finding entertainment across devices, the way consumers are behaving and interacting with brands is changing. Here are 3 key areas where consumer behavior is shifting, and how you can modify your strategy to accommodate. Consumer spending centers on essentials.

Consumers 98

Consumers Entertainment Fashion Ecommerce 98

Blake Morgan

DECEMBER 2, 2022

Technology-free experiences buck the trend that brands don’t seem to exist if they aren’t constantly shared on social media—which could be a risky move, but customers feel they have experienced something unique and exclusive. Instead of sharing with the masses, they share the experience via word of mouth, which grows the brand.

Brands 105

Brands Social Media Transportation Entertainment 105

NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. TV Networks.

Entertainment 40

Entertainment Social Media Report Industry 40

Kustomer

MARCH 23, 2022

In a crowded marketplace, where consumers are often bombarded with marketing claims made by brands, it can be difficult for them to know who to trust. What is a Brand Ambassador? A brand ambassador is someone who promotes your product or service in their interactions with other people via relevant communication channels.

Brands 98

Brands Social Media Loyalty Omni-Channel 98

ProProfs Chat

JANUARY 30, 2020

Elaborating on this maxim, I would also like to add that unhappy customers can ruin the brand value in minutes. And we all know, what goes online, reaches everyone and hampers the brand image as well. Well, that’s exactly why you need to focus on engaging with your customers regularly. Impacts of consistent engagement.

Customer Engagement 136

Customer Engagement Engagement Social Media Customers 136

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Let’s say you’re a business-to-consumer (B2C) company selling retail products.

Social Media 98

Social Media Brands Video Entertainment 98

Strativity

MAY 25, 2023

With rising interest rates, inflation, and softening consumer spending, restaurateurs are facing challenges like those experienced during peak pandemic levels, but food delivery apps are no longer the boon they once were. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Optimove

NOVEMBER 15, 2022

With Gen Z’ers taking control of the type of content they want to receive and engage with, it’s never been more critical to ensure that the mobile campaigns you’re shipping are hitting the sweet spot of this burgeoning demographic. In short, brands have to be vocal about their values and principles all while backing them up with actions.

Tips 59

Tips Gamification Engagement Marketing 59

NetBase

APRIL 27, 2020

Connecting businesses to consumers on an emotional level, memes have the ability to showcase a sense of humor, and most importantly right now, show solidarity. Envision memes as little crumbs that your company can follow to stay on top of how your consumers feel about important topics, and your brand. COVID-19 Meme Messaging.

Culture 63

Culture Consumers Social Media Entertainment 63

GlowTouch

MARCH 1, 2021

Share this entry Share on Facebook Share on Twitter Share on Pinterest Share on LinkedIn Share by Mail Connected Cars: How Their Evolution Impacts Consumers & Businesses. Features used to be limited to luxury car brands and expensive upgrades but over time, basic connectivity features have become more standard and ubiquitous among brands.

Connections 52

Connections Consumers Entertainment Travel 52

West Monroe

FEBRUARY 13, 2024

Don shares his journey from finance to founding Satisfi Labs, emphasizing the role of AI in personalizing fan engagements and the future of digital consumerism in sports. The Premier League, Six Nations Rugby, Formula 1, and NASCAR all engaging with streaming services have further broken down geographical barriers.

Sports 98

Sports Tourism Entertainment Technology 98

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Here’s how. Look Below the Surface.

Engagement 71

Engagement Entertainment Sports Social Media 71

NetBase

JUNE 5, 2020

In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. Brand advertising budgets continuing to shift towards online and social media. 52% of all online brand discovery still happens in public social feeds.

Innovation 73

Innovation Brands Social Media Advertising 73

CSM Magazine

APRIL 20, 2021

After the COVID-19 pandemic, consumer habits have transformed significantly. Social distancing and stay-at-home regulations have forced whole consumer segments to shop differently. A few months into COVID-19, consumer shopping online has increased across different sectors. What Are Consumer Insights?

Consumers 52

Consumers Advertising Trends Entertainment 52

CSM Magazine

SEPTEMBER 8, 2023

But as the industry matures, so does the challenge of keeping customers loyal and engaged. Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. It makes the experience fun, engaging, and, most importantly, rewarding.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

SurveySparrow

MARCH 19, 2024

There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Videos are naturally more engaging because people are visual. They’re more likely to trust a real-life customer than a brand selling itself.

Video 95

Video Strategy Marketing Social Media 95

SuiteCX

MAY 25, 2016

However, there is some finesse required to engage with customers in this era of full inboxes and time-starved days. True engagement requires a dialogue between customer and company. Several companies are getting it right when it comes to engaging with customers. Here are a few case studies: Start with the brand promise.

Case Study 100

Case Study Study Customer Engagement Engagement 100

NetBase

JULY 11, 2019

Using our powerful Next Generation AI capabilities , we captured the most loved brands across the globe to create the Brand Passion Report 2019: Top Loved Global Brands. In it, we share insight around what consumers find so attractive about these brands, from both a category and entity perspective.

Brands 62

Brands Report Telecommunications Automotive 62

BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52

Brands Fashion Social Media Retail 52

TechSee

AUGUST 7, 2018

Online retail has been revolutionized in recent years; creating ease for consumers while allowing retailers to track and influence the buying process, effectively reshaping how, where and when customers interact with their brand. Visual engagement accomplishes this goal through simplifying and personalizing the customer’s experience.

Sales 95

Sales Tools Engagement How To 95

BirdEye

MAY 3, 2023

The right marketing channel: Allows you to reach diverse audiences Is ideal for promoting specific products and services Increases brand visibility Boosts audience engagement Builds online communities with loyal patrons for your brand Every marketing channel has its core demographics; businesses may need more than one to reach their target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

CSM Magazine

APRIL 25, 2024

Standing out in a Crowded Market With thousands of options just a click away, differentiating your brand in a saturated market is increasingly difficult. The challenge lies not only in offering unique products or services but also in crafting a distinct brand identity.

Social Media 52

Social Media Customer Journeys Multi-Channel Touchpoint 52

Oracle

SEPTEMBER 27, 2019

From market research and original data to visuals, brands use several tools to craft messages to consumers. But too many brands talk at consumers rather than connect with them. To avoid this fate, you can take an approach that makes your brand messaging much more compelling — storytelling. Tell a human story.

Engagement 63

Engagement Sports Multi-Channel Return on Investment 63

CSM Magazine

AUGUST 4, 2021

Inge De Bleecker, Vice President of CX at Applause reveals three ways brands can provide seamless and unforgettable user experiences across all platforms and devices. In particular, there are three best practices media brands should look to in order to deliver seamless and enjoyable experiences to captivated viewers across the globe.

Brands 52

Brands Entertainment Sports Multi-Channel 52

Gravy Analytics

APRIL 15, 2019

Gravy Analytics uses anonymous, mobile location signals to understand where people go in their daily lives, and give brands new visibility into the offline customer journey. These location-derived insights power our industry-leading audiences that enable advertisers to reach engaged consumers…

Entertainment 64

Entertainment Travel Company Advertising 64

ReviewTrackers

MARCH 1, 2017

Automakers must now craft an engaging digital customer experience , throughout the entire customer journey, to stay relevant and competitive in today’s changing marketplace, according to professional service firm Ernst & Young. Ford is Creating an Engaging Experience. Ford is transforming itself into an auto and mobility company.

Automotive 90

Automotive Engagement Transportation Customer Experience 90

Chadwick Martin Bailey

JANUARY 14, 2020

Most articles looking back at the 2010’s mentioned the massive evolution in how we consume entertainment and the onset of the streaming wars. At CMB, we identified four psychological benefits that drive brand engagement: EMOTIONAL BENEFITS (e.g., In the media space: For umbrella brands (e.g., I’m so glad you asked!

Entertainment 101

Entertainment Brands Connections Consumers 101

Currency Alliance

JUNE 1, 2020

The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. to keep entertained and occupied.”[ii]. Re-evaluating the value exchange.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

NetBase

MAY 30, 2019

When offering a top-notch experience is your product, you’ve got your work cut out for you in today’s consumer-empowered climate. Such is the lot of hospitality and restaurant brands. But we’ve got the CX analytics secrets that can unlock everything – and all brands can benefit. Entertainment options. Want an edge?

Hospitality 56

Hospitality Analytics Report Consumers 56

ThriveableBiz

NOVEMBER 13, 2023

It’s also a friendlier word to engage non-researchers in the value of the results. It’s all about personal engagement, NOT mass, shouty-selling. People will buy from brands they trust, based on content, conversations and relationships. Your content & ad campaigns are just like any entertainment brand.

Marketing 52

Marketing Entertainment Social Media Course 52

Call Experts

FEBRUARY 12, 2024

While specific details remain under wraps until the big game day, we can expect a diverse array of brands vying for our attention with their innovative ad campaigns. From heartfelt narratives to hilarious antics, brands pulled out all the stops to capture our attention. What were the best Super Bowl commercials of 2023?

Advertising 52

Advertising Automotive Entertainment Culture 52

Horizon CX

DECEMBER 1, 2023

Apple: Seamless Integration for Brand Loyalty Alignment with Strategic Goals: Apple’s commitment to delivering a seamless and intuitive user experience is integral to its strategic goals. Strategic Milestone: Apple’s success in customer experience contributes to its strategic milestone of brand loyalty.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

CSM Magazine

MAY 5, 2020

Despite many ways to increase followers on blogs, channels, and vlogs, it has become a real struggle for want-to-be-Instagram-famous personalities and brands to reach and target new audiences. People are willing to engage more and more when they feel included in a community. Reply to Direct Messages Using Videos.

Engagement 52

Engagement Video Entertainment Social Media 52

CSM Magazine

APRIL 4, 2024

This sector has experienced an amazing transformation over time, driven by shifting consumer demands and technology advancements. Moreover, it creates committed customers who will act as brand ambassadors, spreading the word about it through referrals. Positive client experiences encourage maintaining clients.

Customer Service 40

Customer Service Entertainment Exceptional Customer Service Hospitality 40

Kitewheel

JANUARY 26, 2020

Retailers have been invested in customer engagement for some time now. In the retail world, engagement and positive experiences are necessary to keep consumers loyal. Consumers today will abandon your business if they have bad experiences. Engagement Starts With Knowing your Customers.

Retail 52

Retail Engagement Ecommerce Customer Journeys 52