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Personalizing the Customer Experience Is a Competitive Differentiator

ShepHyken

I recently released my 2021 Achieving Customer Amazement research. and asked them numerous questions about topics related to customer service, customer experience, loyalty, reviews, and more. One of the questions had to do with creating a personalized experience. . So, how well do you know your customers?

Airlines 172
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Elevating the Ordinary: How Pride Transforms Your Work

ShepHyken

This experience reminded me of a chapter from my book, Be Amazing or Go Home. While this applies to any job in any type of company, I want to emphasize the importance of thinking this way as it applies to the customer experience. She was friendly and funny, and her positive attitude about her job inspired us.

Hotels 149
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“We Deliver Amazing Customer Service”: The Difference Between Perception and Reality

ShepHyken

When it comes to customer service and customer experience (CX), there is a difference between perception and reality. First, how we think our customers perceive our customer service and CX is often not the reality. It’s what our customers say. It’s just our perception.

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How to Disrupt Your Competition

ShepHyken

Less than one week before the release of my new book, The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty , so I thought it appropriate to share some thoughts on how being easy – or convenient – can give you a competitive advantage over your competition.

How To 625
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Six Ways to Create Your Brand’s Experience Personality

ShepHyken

Last week, I wrote an article that compared the different concert experiences I had with two rock legends, Bob Dylan and Ringo Starr. The title of the article summed up the point I was trying to make: Do You Give Your Customers an Experience – Or Just a Transaction ? It could be military equipment or comic books.

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Make the Complicated Simple

ShepHyken

When I’m asked to give a customer experience keynote speech , one of the points I like to make is the importance of simplifying the complicated. All of my books are easy to read. And we must do the same in business. Customers don’t want or like complication, confusion, or friction.

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Five Ways to Execute a Five-Star Customer Experience

ShepHyken

In a recent interview with Katie Mares, author of CustomHer Experience: The Importance of Tailoring Your Brand Experience to the Female Customer , we talked about creating a five-star experience. Use the customer’s name. The answer is, “The customer!” Look for opportunities to surprise the customer.